Arun Maini

Ranking as 541 out of 1349 tracked creators, this account sits as a mid-tier name with 2.5M followers to exceed the median by 2.5 times. The growth trajectory is steady for an account that has been active for 6.1 years, adding 34.2K followers every month. Average views reach 2.7M per video, which is a high volume of engagement for an account of this size. The like rate of 5.48% clears the median of 4.93%, indicating that the content resonates well with the active audience. The rest of the report covers detailed engagement metrics and historical performance trends.

The audience approves of content at a rate higher than the median, ranking 619 out of 1349. This indicates a loyal following that validates the creator's output more than typical viewers. Saves represent the most frequent action at 0.329%, followed by shares at 0.158%. Commenting occurs at a lower rate of 0.017% while downloads sit at 0%. The raw counts are 467 comments, 4.3K shares, and 9.0K saves. This data shows the audience prioritizes saving content for future reference and sharing it with others over joining a public conversation. Brands should treat this as high-intent utility content rather than a community discussion hub. Reach is inconsistent. Six videos out of 36 reached double the average, while two hit five times the average. A coefficient of variation of 1.78 indicates erratic reach across the channel. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large follower base. A profile with 2.5M followers can command a sponsorship fee between $10,000 and $25,000 per post. Creator Fund payouts are much lower because they scale by views and pay only pennies per thousand. Brand deals offer the only path to high margins for creators at this level. The rank of 541 out of 1349 places this creator in a position of power where they can command a premium over average accounts. High engagement rates suggest they sit toward the top of their expected pay range. A buyer should view the $25,000 ceiling as a starting point for negotiation rather than a flat fee. Dividing that top estimate by 2.7M average views results in a cost per view of roughly $0.009. This metric helps a brand determine if they are paying for reach or for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

This feed lives in the 30 to 60 second range where nearly every post sits. Create content at this length to match the established pace of the account. Every video uses original audio instead of trending tracks, a choice that prioritizes a unique brand identity over borrowed reach from viral sounds. Captions stay brief at around 39 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with the content. The standout clip ran 56 seconds and pulled 18.9 million views, nearly seven times the normal reach. It earned 1.5 million likes against only 2.7k comments, showing a large tilt toward passive watching over active debate. Average views of 2.7 million mark this as a large established account rather than a growing niche one.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as 34 out of 36 videos fall into this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This account follows a sparse high-production cadence. While the posting frequency is well below the median, the large follower base and high average views indicate a focus on quality over volume. This pattern has remained stable for several years. The erratic consistency score suggests that content drops occur in unpredictable bursts rather than at regular intervals. You can expect fresh content to land most often on Monday and Friday, with 14:00 UTC being the busiest hour for uploads. Saturday is the quietest day. Marketers should prepare for sporadic drops rather than a dependable drumbeat of posts. Plan your campaign around these specific weekday windows to align with the next available drop.

Audience & Reach

The audience size sits at a 2.3x multiple of the median creator. This volume allows a brand to reach an audience beyond typical niche circles while maintaining high visibility. The like response exceeds the median by over half a percentage point. A higher engagement rate suggests that sponsored content will land with more impact than standard industry benchmarks for this category. This profile fits the consumer electronics sector because the high engagement and follower count align with tech-focused hardware launches.