branson

This creator holds a rank of 552 out of 1349 tracked accounts and maintains 2.3M followers, which is 2.1 times the median follower count. The account shows steady growth with 51.0K new followers every month over its 3.8 year history. While average views sit at 7.2M per video, the 5.03% like rate slightly exceeds the 4.93% median to confirm high engagement levels for this size of account. The rest of this report breaks down the specific audience demographics and content performance trends.

The audience approves of the content more than typical users, as the 5.03% like rate sits above the 4.93% median. This puts the creator in rank 661 of 1349. Shares are the dominant form of engagement at 0.653%. Saves follow at 0.326%, while comments sit at 0.041%. The audience produces 47.0K shares, 23.5K saves, and 2.9K comments across the viewed content. High share and save rates compared to low comment rates indicate a preference for distribution and personal reference over public conversation. Brands should treat this as an advocacy-led audience that archives and spreads content rather than discussing it in the comments. Reach is inconsistent. Only 11.4% of 35 videos hit the 2x average mark, with one video reaching the 5x threshold. A consistency coefficient of 1.73 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large follower base. They can command a fee between $15,000 and $35,000 per campaign based on their 2.3M followers. This high ceiling exists because sponsorship pay scales with audience size while Creator Fund payouts are tied to views and pay only pennies per thousand. Their rank of 552 out of 1349 puts them in a position where they command a premium over the median. They have enough influence to decline low-paying briefs rather than accepting every offer. A sponsor can test if they are paying for reach or brand equity by looking at the cost per view. At $15,000 per post, the cost per view is roughly $2.08. This helps a buyer determine if a quoted rate exceeds what the 7.2M average views actually justify. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where most posts reside. Target this duration to replicate the steady reach of current content. The 7-second winner outperformed the average by a factor of ten, meaning shorter clips can spark large spikes when they land perfectly. Original audio appears on nearly two thirds of the videos to prioritize a distinct identity over trending sounds. Short captions around 43 characters keep the focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The standout video lasted only 7 seconds and pulled 5.7 million likes against 9.2 thousand comments. This heavy tilt toward likes means the clip earned passive watching rather than active debate. Average views of 7.2 million indicate a large, established audience where high baseline reach is already guaranteed. Consistent production for this scale matters more than experimental growth tactics.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This category represents the most frequent duration among the 35 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency and consistent volume. They post over five times weekly compared to the average of under two. This rapid pace is supported by a short gap between posts, though the high consistency variance indicates they often post in bursts rather than at precise intervals. While this behavior has only been observed for several weeks, it establishes a high-volume output that marks them as an active producer. New content typically lands on Thursday and Saturday with peak activity around 14:00 UTC. Monday is the quietest day for new uploads. Marketers can expect a dependable drumbeat of posts to support a campaign. You should time your tie-ins for the weekend days when fresh content most frequently appears.

Audience & Reach

The account ranks well above average with a follower count more than double the median creator. This position provides a brand with high reach for any single campaign. The like rate sits just above the median mark. A buyer can expect a standard level of engagement from viewers on sponsored content. This profile fits the entertainment category because the audience size and consistent engagement indicate a stable platform for general interest content.