Bo Brown

Bo Brown holds rank 546 out of 1349 tracked creators with 2.4M followers, making this a mid-tier name that maintains a following more than double the median size of 1.1M. The account has gained 27.7K followers per month since its creation 7.2 years ago, which indicates slow growth for an account of this age. While average views reach 3.4M per video, the 2.06% like rate falls below the median of 4.93%. The rest of this report covers specific engagement patterns and content performance.

This audience approves less than the platform average. The low like rate puts the creator in rank 1119 of 1349. Saves represent the most frequent action at 0.376% per view, followed by shares at 0.154%. Commenting occurs at a much lower frequency of 0.004%. These figures translate to 12.7K saves, 5.2K shares, and 144 comments per video. The audience favors keeping content for later reference over public discussion or active community building. Brands should treat this channel as a repository for high-value resources rather than a hub for conversation. Reach is inconsistent across the 37 videos. Only 4 videos reached double the average view count while 3 reached five times the average. A consistency score of 2.23 indicates erratic growth patterns. This is an active audience that prioritizes personal utility over social interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator. With 2.4M followers, they can command a sponsorship fee between $10,000 and $20,000 per post. This revenue source scales with their total following rather than just raw views. The Creator Fund pays much less because it rewards views at a rate of only pennies per thousand. Their rank of 546 out of 1349 places them in a middle tier where they lack the leverage to demand extreme premiums but still command a stable floor. Because their like rate sits below the median, they occupy the lower end of the $10,000 to $20,000 range for brand deals. A buyer can use this band as a ceiling to negotiate down from a quoted price. Dividing that upper limit by 3.4M average views results in a cost per view of roughly $0.0058. This figure helps a buyer determine if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and drive the highest engagement. Target this duration as your standard because it outperforms the 15 to 30 second bucket by a margin of roughly double the interaction rate. Original audio appears in about half of the posts, a choice that prioritizes a unique brand identity over the reach gained from trending sounds. Captions average 115 characters to provide descriptive context without being too brief. Open settings for both duet and stitch invite other creators to interact with and remix the content. The top video lasted 13 seconds and reached 10 times the normal audience. It earned 781 likes for every single comment, showing that quick taps won out over active debate. This lopsided ratio means the clip performed as a visual hook rather than a conversation starter. With average views exceeding 3 million, this account maintains a large reach where consistency is more important than chasing small growth wins.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up more than half of the content. This length matches the average duration of 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post well above the field median with high frequency. Bo Brown posts roughly twice as often as the average creator on this platform. While their follower rank is solid, the rapid posting pace suggests a deliberate strategy to maintain momentum. This behavior has been consistent for about two months. The high consistency coefficient indicates that while they post frequently, the exact timing of these uploads varies quite a bit from day to day. Marketers can expect a steady drumbeat of new content rather than sporadic drops. New videos most often land on Wednesday and Thursday. Friday is their quietest day. Content typically appears around 18:00 UTC. You can plan a campaign around this frequency, but you should target the mid-week window for the best chance of hitting a fresh post.

Audience & Reach

The audience size sits at more than double the median creator average. This position means a single campaign can reach an audience much larger than the typical partner in this category. The like response falls well below the median rate. This indicates that while the reach is wide, the engagement depth per viewer is lower than expected for a sponsored post. This profile fits the Entertainment category because the high play volume combined with a low like ratio suggests a passive viewing audience rather than an interactive one.