Bo Brown
Fashion & Beauty Inspiration. Confidence, clarity & everyday style. ✉️ ⬇️ Secret fashion inspiration
2.4M
Followers
1
Following
63.3M
Total Hearts
2.5K
Videos
24.9K
Avg Hearts/Video
lifetime average
2.07%
Engagement Rate
7.2y
Account Age
27.7K
Followers/Month
lifetime average
731.0K
Hearts/Month
lifetime average
29.4
Videos/Month
lifetime average
We also record @bobrownn's follower count over time. See the @bobrownn TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Bo Brown (@bobrownn) is a fashion & style TikTok account with 2.4M followers and 2,545 videos. That ranks 546 of the 1,349 accounts with a TKMetrics report by followers, 2.2x the median account. Since it was created 7.2 years ago it has averaged 27.7K new followers a month.
Account Classification
| Account Size | Macro (1M+) |
| Account Created | 2018-12-04 |
| Verification | No |
| Profile language (app setting) | NL |
| Follower Ratio | 2.4M:1 |
Data Summary
| Videos Analyzed | 37 |
| Avg Plays per Video | 1,266,936 |
| Avg Likes per Video | 25,276 |
| Engagement Rate | 2.07% |
Engagement Analysis
Based on 34 of 37 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 34 videos we analysed got an average of 1.3M plays and 2.0% of viewers liked them, 0.4x the 4.5% median like rate of the creators we track. Saves (0.23% of views) outnumber shares (0.07%); comments are under 0.01%.
1.3M
Avg Plays/Video
25.3K
Avg Likes/Video
61
Avg Comments/Video
849
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 37 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.
3.4M
Median plays, top 10 videos
79.8K
Median likes, top 10 videos
21.1M
75th percentile plays
34.0M
Top Video
10.91
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.
125,275,811
Total Plays
2,584,189
Total Likes
5,316
Total Comments
192,785
Total Shares
471,534
Total Saves
Engagement Ratios
@bobrownn turns 2.0% of views into likes, 0.23% into saves and 0.07% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).
2.00%
Likes / Views
0.01%
Comments / Views
0.07%
Shares / Views
0.23%
Saves / Views
Viral Hit Rate
10.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 53% of the creators we track. The 5x figure is the same measure at five times the norm.
10.8%
2x Avg (4 of 37)
8.1%
5x Avg (3 of 37)
Measured against the average of the whole sample, pinned videos included.
Consistency Score
@bobrownn's view count swings by a CV of 2.23, steadier than 47% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.23
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 1.3M views/video, leaving out 3 pinned videos, and about 29.4 videos a month (its lifetime average: videos posted over account age)
No qualifying videos
Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 37 videos we analysed runs that long, so the program pays nothing for them.
Sponsorship Value (Est. Per Post)
Based on 2.4M followers
$12,000 – $28,800
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 37 videos
4 of the 37 videos (10.8%) passed twice the average plays of the whole sample, pinned videos included, and 3 passed five times it. Plays are uneven from one video to the next (consistency grade D). 20 of 37 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
15s
Average Duration
The account favors videos under 15 seconds as they make up more than half of the content. This length matches the average duration of 15 seconds.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 37 videos
No day stands out in the videos we analysed; most went up around 18:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 37 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
This account posts most often on Wednesday and Thursday with a peak at 18:00 UTC.
Top Videos
Top 10 by play count
20.1M
Combined Plays (Top 5, not pinned)
463.9K
Combined Likes (Top 5)
4.0M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @bobrownn's profile page
How to style a dress when it's cold 🤍❄️ | Final lool: YES or NO? #styling #outfitideas #fashionhacks
Posted Dec 17, 2025
34.0M
Views
574.6K
Likes
736
Comments
6.2K
Shares
46.2K
Saves
Perfect cropped shirt hack 🤍 | YES or NO? What do you think? | #stylinghack #fashionhack #shirt
Posted Dec 30, 2025
27.1M
Views
726.9K
Likes
1.5K
Comments
83.9K
Shares
191.3K
Saves
This is how to avoid your bra straps 🤯🤍 | Would you try this? #stylinghack #brahack #fashiontips
Posted Dec 25, 2025
21.1M
Views
423.3K
Likes
985
Comments
73.8K
Shares
134.3K
Saves
How to style a dress when it’s cold 🤍🥶 | Final look: YES or NO? #styling #fashionhack #stylinghack
7.0M
Views
69.4K
Likes
82
Comments
699
Shares
3.7K
Saves
How to style your dress in Winter 🤭 | YES or NO? | Vote in poll | #stylinghack #style #bobrownn
3.5M
Views
60.9K
Likes
68
Comments
572
Shares
4.3K
Saves
Wearing or styling? 🤯| YES or NO? | Save the styling hack 🤭 #styling #style #fashionhack
3.3M
Views
90.2K
Likes
133
Comments
2.6K
Shares
10.1K
Saves
How did he do? 🤯🤍 | YES or NO to this look? | Save for later | #couple #dress #stylinghack
3.2M
Views
189.8K
Likes
351
Comments
6.0K
Shares
12.2K
Saves
2 more top videos for @bobrownn
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Fans save videos (0.23% of views) 3.4x as often as they share them
Watch-outs
- ~ Like rate 2.0%, below the 4.5% median like rate of the creators we track
- ~ Uneven plays from video to video (grade D)
- ~ None of the 37 videos runs over a minute, the minimum for Creator Rewards
Questions about @bobrownn
How many followers does @bobrownn have on TikTok?
@bobrownn has 2.4M followers on TikTok.
What is @bobrownn's TikTok engagement rate?
@bobrownn has an engagement rate of 2.07% based on their recent videos.
How much does @bobrownn earn on TikTok?
@bobrownn clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 37 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $12,000 - $28,800 per post.
How many TikTok videos has @bobrownn posted?
@bobrownn has posted 2.5K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @bobrownn's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 37 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 21, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @bobrownn TikTok stats and analytics, data as of 21 February 2026. https://tkmetrics.com/blog/bobrownn-tiktok-profile-stats/