2.5M
Followers
13
Following
254.4M
Total Hearts
762
Videos
333.9K
Avg Hearts/Video
22.35%
Engagement Rate
0.9y
Account Age
221.9K
Followers/Month
22.6M
Hearts/Month
67.6
Videos/Month
Account Overview
What This Report Covers
This account ranks 541 out of 1349 tracked creators and holds 2.5M followers, which is 2.3 times the median size of 1.1M. This makes it a mid-tier name in our database. It has gained 221.9K followers every month since its creation 0.9 years ago, marking its growth as fast. The average view count of 3.5M per video sits well above what is expected for an account of this size. Furthermore, the 18.09% like rate clears the 4.93% median by a wide margin. The rest of this report breaks down audience engagement and content performance.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2025-03-16 |
| Verification | No |
| Language | EN |
| Follower Ratio | 192K:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 3,469,747 |
| Avg Likes per Video | 627,653 |
| Engagement Rate | 22.35% |
Engagement Analysis
Based on 38 videos
This audience approves of content at a rate much higher than the average viewer. The high like rate ranks 21 out of 1349 creators to confirm strong initial sentiment. Shares are the dominant behavior with 4.22% of views resulting in word-of-mouth spread. Saves follow at 1.215% for reference value while comments sit at 0.041%. The raw counts of 1.4K comments, 146.4K shares, and 42.1K saves show a community that prefers sharing content over joining a public conversation. Brands should expect high distribution from this audience but lower direct engagement in the comment sections. Reach is inconsistent due to a high coefficient of variation. Only 10.5% of the 38 videos hit the 2x growth mark and 4 reached the 5x threshold. This is an active audience.
3.5M
Avg Plays/Video
627.7K
Avg Likes/Video
1.4K
Avg Comments/Video
146.4K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
4.8M
Median Plays
754.5K
Median Likes
25.7M
75th Percentile
34.8M
Top Video
310.2
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
131,850,400
Total Plays
23,850,811
Total Likes
53,662
Total Comments
5,564,431
Total Shares
1,601,361
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
18.09%
Likes / Views
0.04%
Comments / Views
4.22%
Shares / Views
1.22%
Saves / Views
The high like rate of 18.09% stands out compared to the other actions. This shows that viewers are much more likely to like content than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
10.50%
2x Avg (4 of 38)
0%
5x Avg (4 of 38)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.42
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships provide the primary revenue stream for this creator due to their large follower base. A 2.5M following suggests an estimated sponsorship band between $10,000 and $12,500 per post. This income dwarfs Creator Fund payouts because those rewards pay only pennies per thousand views. Sponsorship fees scale with the total audience size while fund payouts depend on volatile view counts. The rank of 541 out of 1349 places this creator in a strong position to command a premium over median accounts. They can likely demand higher rates for their brand authority rather than just and raw reach. A high like rate of 18.09 percent justifies a price point toward the top of the expected range. A buyer should test if a quote exceeds roughly $3.57 per view to determine if they are paying for the creator's specific influence or just the broad reach. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 3.5M views/video
$4,691 – $9,382
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 2.5M followers (Macro (1M+))
$12,500 – $30,000
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 38 videos
Short clips under 15 seconds define this feed. Every single post fits into this tiny window, and since no other lengths are used, you should stick to this short format to mirror the account's success. Original audio appears on over half of the videos, a choice that prioritizes a distinct brand identity over the easy reach of trending sounds. Captions stay nearly empty at an average of one character, keeping the focus entirely on the visual. Open duet and stitch settings invite other creators to remix the content. The top video lasted 8 seconds and pulled 34.8 million views, reaching ten times the typical audience. It earned over 6 million likes against only 11.2k comments, showing that high engagement comes from quick taps rather than debate. Average views of 3.5 million indicate a large established reach where every post starts with notable momentum.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
8s
Average Duration
The account favors videos under 15 seconds. Every recent video falls into this category with an average of 8 seconds.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 38 videos
This creator follows a sparse high-production cadence. Although the posting frequency falls below the field median, the account ranks near the top of the field for total followers and average views. This indicates that the slower pace is a choice of production quality over volume. The rhythm has been established over many months but remains highly erratic rather than predictable. Content typically lands on Tuesday and Saturday with a peak upload hour at 20:00 UTC. Thursday is the quietest day for new posts. Because of the inconsistent gaps between uploads, you cannot rely on a steady drumbeat of content for your campaign. You should instead plan to align your tie-ins with the specific active windows on Tuesday and Saturday.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 1.0 |
| Avg Gap Between Posts | 168.0h |
| Data Range | 259 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts about 1.0 times per week with the busiest hour at 20:00 UTC. Tuesday and Saturday are top upload days while Thursday is a quiet day.
Top Videos
Top 10 by play count
113.2M
Combined Plays (Top 5)
20.2M
Combined Likes (Top 5)
22.6M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @bigbackedrats's profile page
(No caption)
20.1M
Views
3.3M
Likes
5.2K
Comments
745.9K
Shares
201.3K
Saves
(No caption)
5.9M
Views
706.2K
Likes
2.1K
Comments
614.7K
Shares
34.6K
Saves
(No caption)
3.6M
Views
802.9K
Likes
955
Comments
131.0K
Shares
43.6K
Saves
(No caption)
2.8M
Views
538.9K
Likes
538
Comments
182.1K
Shares
24.9K
Saves
(No caption)
2.6M
Views
551.4K
Likes
456
Comments
76.2K
Shares
30.7K
Saves
2 more top videos for @bigbackedrats
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The creator holds a rank of 541 with a 2.3x multiple above the median follower count. This positioning indicates an audience size that exceeds typical benchmarks for standard creators. Because the follower base is well above average, a single campaign can reach a wide group of people. The like rate sits more than triple the current median. Such a high engagement ratio means a brand message will likely earn a stronger response from viewers compared to the baseline. This audience fits the gaming category because the size and high interaction rates suggest a highly engaged community within that niche.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 2,500,000
- + Consistent growth at 221.9K followers/month
- + Active posting schedule (1.0 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @bigbackedrats reveals a macro (1m+) TikTok presence with 2,500,000 followers. The account demonstrates an engagement rate of 22.35%, averaging 3.5M plays per video across 38 analyzed videos. Key strengths include 254.4M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @bigbackedrats's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026