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This account ranks 546 out of 1349 tracked creators and holds 2.4M followers, making it a mid-tier name with more than double the median follower count of 1.1M. It has gained 32,000 followers every month over its 6.2 year lifespan, which indicates steady growth for an account of this age. Average views reach 622.7K per video, which is consistent with a creator of this size. However, the 3.73% like rate falls below the 4.93% median. The rest of this report breaks down engagement trends and content performance.

The audience approves less than the platform average, ranking 823 of 1349 for like rates. High share and save rates of 0.273% and 0.272% indicate strong word-of-mouth spread and high reference value. These actions outpace the 0.021% comment rate. With 1,700 shares and 1,700 saves compared to 134 comments, the audience prefers private archiving over public conversation. Brands should prioritize content that serves as a useful resource rather than a prompt for community discussion. Reach is inconsistent with a 1.53 consistency coefficient. Only four videos out of 33 reached double the average. One video hit the five times average mark. This suggests an erratic reach pattern where few posts break through well. This audience acts as a high-intent reference group rather than a talkative community.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large follower base. A profile with 2.4M followers typically commands a sponsorship fee between $10,000 and $36,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of audience size. This makes direct brand deals the only way to generate substantial income relative to their reach. The rank of 546 out of 1349 places this creator in a position where they can command a premium for their influence. They are not a budget option but rather a high-reach partner who can select specific campaigns. A buyer should view the $36,000 upper limit as a ceiling to negotiate against rather than a fixed fee. The lower 3.73 percent like rate suggests they sit toward the middle of their expected pay range. A cost per view calculation helps determine if a quote pays for reach or for fame. Dividing the top end of the sponsorship band by 622.7K average views results in a cost of $0.058 per view. This figure allows brands to test if a quoted rate is justified by actual eyeballs. These are modelled estimates from public metrics, not disclosed earnings.

The account thrives in the 30 to 60 second range where most posts land. You should target this middle duration to replicate the consistent reach found here. Most content uses original audio, choosing a recognizable brand identity over the quick boost of trending sounds. Captions stay brief at roughly 84 characters to keep focus on the visual. Open duet and stitch settings invite other creators to remix the content frequently. The standout clip lasted 32 seconds and pulled 7.2 times more views than the average post. It earned 193 likes for every comment, showing that passive watching beat active debate. This lopsided ratio suggests viewers prefer quick taps over long discussions. Average views of 622.7K indicate a stable, established audience rather than an account seeking a sudden breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 12 instances. This category represents the most frequent video length for the account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post nearly double the median frequency with very frequent gaps between uploads. While the content volume is high relative to the field average, the inconsistent gap timing means their posting rhythm fluctuates rather than following a clockwork schedule. This behavior has persisted for about two months but is not yet a long-term established habit. Most new content lands on Thursday and Saturday, with a peak upload hour at 16:00 UTC. Sunday remains the quietest day for new posts. Marketers can expect a steady stream of fresh content most days of the week rather than sporadic drops. You should aim to time your tie-ins around the Thursday and Saturday windows when activity is highest.

Audience & Reach

The follower count sits at a 2.2x multiple above the median creator average. This high ranking means a single campaign can reach a broad audience rather than a niche group. Location data is not available for this account. Because no region is identified, a brand cannot determine which specific markets are reachable through this profile alone. The like rate falls below the 4.93% median mark. A lower engagement rate suggests that while the reach is wide, the content carries less weight with the viewers compared to the platform average. This indicates a sponsored post may have a harder time capturing attention among the viewers. The audience fits the beauty and personal care category because of the high follower volume combined with a steady interest in visual content.