Tori Dunlap — Money Expert

This creator ranks 546 out of 1349 tracked accounts and holds 2.4M followers, which is 2.2 times the median size of 1.1M. This makes the account a mid-tier name in your ecosystem. The growth trajectory is steady as it gains 33.7K followers every month over its 5.9 year lifespan. Average views sit at 181.4K per video, which is well above what you would expect for an account of this follower size. The like rate of 7.16% exceeds the median of 4.93%, suggesting that the content resonates more effectively than average with its active viewers. The rest of this report breaks down the specific engagement trends and audience demographics.

This audience approves content at a rate well above the median. High engagement numbers rank this creator 479 out of 1349. The data shows a clear preference for archival value over immediate interaction. Saves represent the most frequent action at 0.815% while comments and shares sit at 0.291% and 0.175% respectively. These figures correspond to 1,500 saves, 528 comments, and 318 shares per video. The audience treats the content as a reference tool rather than a conversation starter. Brands should prioritize educational utility to capture this high intent for saving. Reach is inconsistent with a coefficient of variation of 4.09. Only two videos hit double the average reach while one reached five times the average. This profile indicates an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 2.4M suggests a potential sponsorship range of $10,000 to $24,000 per post. This high ceiling exists because brand deals scale with audience size. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of reach. The rank of 546 out of 1349 places this creator in a position where their name carries weight but does not command the highest premium. They sit well above the median, and their high engagement rate helps them stay toward the higher end of the potential pay scale. A buyer should view the upper limit of the sponsorship band as a ceiling to negotiate under rather than a fixed fee. At 181.4K average views, a quote near $20,000 suggests a cost per view of about $0.11. This helps a brand determine if they are paying for actual reach or just for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds perform best here compared to the longer segments. This specific format earns a much higher engagement rate than the 60 to 180 second bucket, creating a gap of several percentage points in total reach. Use short clips as your primary tool to capture attention quickly. Original audio is the standard for this account, showing a preference for brand identity over the easy lift of trending sounds. Captions stay brief at roughly 79 characters to keep the focus on the visual. Open settings for duets and stitches invite other creators to interact with the content. The standout video reached 24.8 times the usual view count with a balanced ratio of 32 likes per comment, proving it sparked active discussion rather than just passive scrolling. Average views near 181k indicate a stable, established audience for this creator.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 18 total instances. This segment represents the most common length for content on the profile.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain an elite follower rank despite posting well below the field median. Her content strategy favors quality over volume as evidenced by her high average view counts relative to her low weekly output. This pace has remained steady for nearly three years, establishing it as a durable habit even if the specific gaps between posts vary well. You can expect sporadic drops rather than a predictable daily drumbeat. New content most frequently lands on Tuesday and Thursday. Saturday remains the quiet day for new uploads. Marketers should plan around these specific windows to align with her infrequent but high-impact releases.

Audience & Reach

The audience size sits at a 2.2x multiple of the median creator, placing this account well above average for reach. This positioning means a single campaign will achieve substantial breadth rather than targeting a niche pocket. The like rate exceeds the median by more than two percentage points. This higher engagement indicates that a brand message will land with greater impact per viewer compared to typical accounts in this category. This audience fits the financial services category because the high engagement rates and solid follower count support a firm positioning around money management.