@herfirst100k TikTok Stats, Earnings & Analytics

Q: How many followers does @herfirst100k have on TikTok?

@herfirst100k has 2.4M followers on TikTok.

Q: What is @herfirst100k's TikTok engagement rate?

@herfirst100k has an engagement rate of 3.95% based on their recent videos.

Q: How much does @herfirst100k earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @herfirst100k's estimated Creator Rewards earnings are $107 - $267 per month (only videos over 1 minute earn), with estimated sponsorship value of $12,000 - $28,800 per post.

Q: How many TikTok videos has @herfirst100k posted?

@herfirst100k has posted 1.7K videos on TikTok.

Account Overview

What This Report Covers

Tori Dunlap — Money Expert (@herfirst100k) is a verified business & finance TikTok account with 2.4M followers and 1,744 videos. That ranks 546 of the 1,349 accounts with a TKMetrics report by followers, 2.2x the median account. Since it was created 5.9 years ago it has averaged 33.7K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2020-03-14
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	1.3K:1

Data Summary

Videos Analyzed	37
Avg Plays per Video	36,959
Avg Likes per Video	1,252
Engagement Rate	3.95%

Engagement Analysis

Based on 34 of 37 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 34 videos we analysed got an average of 37.0K plays and 3.4% of viewers liked them, 0.8x the 4.5% median like rate of the creators we track. Saves (0.22% of views) outnumber shares (0.18%); comments are 0.38%.

37.0K

Avg Plays/Video

1.3K

Avg Likes/Video

142

Avg Comments/Video

66

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 37 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.

148.2K

Median plays, top 10 videos

4.4K

Median likes, top 10 videos

240.0K

75th percentile plays

4.5M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

6,713,297

Total Plays

480,502

Total Likes

19,526

Total Comments

11,776

Total Shares

54,686

Total Saves

Engagement Ratios

@herfirst100k turns 3.4% of views into likes, 0.22% into saves and 0.18% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Below the median

3.39%

Likes / Views

0.38%

Comments / Views

0.18%

Shares / Views

0.22%

Saves / Views

The gap between likes and saves shows that engagement is mostly passive rather than active.

Viral Hit Rate

17.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 96% of the creators we track. The 5x figure is the same measure at five times the norm.

17.6%

2x Avg (6 of 34)

5.9%

5x Avg (2 of 34)

Measured against the average of the 34 videos that aren't pinned.

Consistency Score

@herfirst100k's view count swings by a CV of 4.09, steadier than 9% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 4.09

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 37.0K views/video, leaving out 3 pinned videos, and about 24.5 videos a month (its lifetime average: videos posted over account age)

$107 – $267

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (5 of 37 analysed videos, with 29% of their views)

Sponsorship Value (Est. Per Post)

Based on 2.4M followers

$12,000 – $28,800

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 37 videos

6 of the 34 videos that aren't pinned (17.6%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). 18 of 37 videos are under 15 seconds and 5 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

27s

Average Duration

<15s

18

15-30s

7

30-60s

7

1-3min

5

The account favors videos under 15 seconds with 18 total instances. This segment represents the most common length for content on the profile.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

75.7%

28 of 37

Posting Patterns & Optimal Timing

Based on 37 videos

The videos we analysed went up most often on Tuesday and Thursday and most around 3:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 37 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Tuesday

9

Thursday

7

Friday

5

Saturday

4

Monday

4

Wednesday

4

Sunday

4

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The account posts most often on Tuesday and Thursday with a peak at 3:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#debtfree (8) #savemoney (6) #moneytok (6) #educational (6) #debtfreejourney (3) #goalsetting (3) #visionboard (2) #personalfinance (2) #biltpartner (1) #personalfinancetips (1) #savemoneytips (1) #feministtiktok (1) #gustopartner (1) #squarespacepartner (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

financial (7) need (6) feminist (5) free (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

14 unique sounds

original sound - Tori Dunlap — Money Expert 23x

Shy Ronnie 2: Ronnie & Clyde - Album Version - The Lonely Island 2x

original sound - Bryan 1x

original sound - Z4H 1x

Silence... - City of Dawn 1x

Cycle Syncing Frequency - Still Haven 1x

Soft Music - Benjamin Shadows & Relaxing Music & Soothing Music 1x

Sogni ancora - Piero Piccioni 1x

sonido original - AbyfanAngelnodalbase💍 1x

Roc Steady (feat. Flo Milli) - Megan Thee Stallion 1x

What the numbers say

Strengths

+ Fans save videos (0.22% of views) 1.2x as often as they share them
+ Verified account

Watch-outs

~ Like rate 3.4%, below the 4.5% median like rate of the creators we track
~ Uneven plays from video to video (grade D)

Questions about @herfirst100k

How many followers does @herfirst100k have on TikTok?

@herfirst100k has 2.4M followers on TikTok.

What is @herfirst100k's TikTok engagement rate?

@herfirst100k has an engagement rate of 3.95% based on their recent videos.

How much does @herfirst100k earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @herfirst100k's estimated Creator Rewards earnings are $107 - $267 per month (only videos over 1 minute earn), with estimated sponsorship value of $12,000 - $28,800 per post.

How many TikTok videos has @herfirst100k posted?

@herfirst100k has posted 1.7K videos on TikTok.

Tori Dunlap — Money Expert