Star Wars

Star Wars

@starwars

working on my KENOBI scream

https://www.starwars.com/ Joined 2020-06-30

7.1M

Followers

129

Following

48.7M

Total Hearts

1.1K

Videos

45.6K

Avg Hearts/Video

14.76%

Engagement Rate

5.7y

Account Age

104.7K

Followers/Month

718.2K

Hearts/Month

15.7

Videos/Month

Account Overview

What This Report Covers

This account is a mid-tier name with 7.1M followers and ranks 418 out of 1349 creators. It holds 6.5 times the median follower count of 1.1M. The growth trajectory is fast, adding 104.7K followers every month over its 5.7 year lifespan. Average views reach 435.1K per video, which is high for a creator of this size. The 12.86% like rate is more than double the 4.93% median, indicating very strong engagement from the active audience. The rest of the report covers detailed content performance and audience demographics.

Account Classification

Account Size Macro (1M+)
Account Age 2020-06-30
Verification Yes
Language EN
Follower Ratio 55K:1

Data Summary

Videos Analyzed 33
Avg Plays per Video 435,061
Avg Likes per Video 55,942
Engagement Rate 14.76%

Engagement Analysis

Based on 33 videos

This audience approves of content at a rate much higher than the platform average. The high like rate ranks 103 out of 1349 creators, confirming strong passive approval from the viewer base. The data shows a clear preference for word-of-mouth spread over active discussion. Shares represent the most frequent action at 1.802% while saves follow at 1.025%. These figures compare to a much lower comment rate of 0.098%. The raw totals of 7.8K shares and 4.5K saves against 427 comments confirm that viewers find the content worth sharing or keeping rather than discussing in-thread. This audience prioritizes distribution and personal reference over community interaction. Brands should focus on creating shareable assets instead of prompting conversation. Reach is inconsistent across the catalog. Only four videos hit the 2x average threshold while one reached 5x. A coefficient of variation of 1.69 indicates erratic reach patterns rather than a steady growth curve. This is an active audience.

435.1K

Avg Plays/Video

55.9K

Avg Likes/Video

427

Avg Comments/Video

7.8K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

556.6K

Median Plays

72.1K

Median Likes

1.5M

75th Percentile

3.8M

Top Video

9.04

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

14,357,000

Total Plays

1,846,076

Total Likes

14,086

Total Comments

258,745

Total Shares

147,118

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Macro

12.86%

Likes / Views

0.10%

Comments / Views

1.80%

Shares / Views

1.02%

Saves / Views

The like rate of 12.86% is much higher than all other actions combined. This indicates that viewers are more likely to react quickly with a like than they are to comment, share, or save the content.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

12.10%

2x Avg (4 of 33)

0%

5x Avg (1 of 33)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 1.69

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals provide the primary revenue stream for this account. With 7.1 million followers, the creator likely commands a fee between $35,000 and $56,000 per campaign. This income source is far more lucrative than Creator Fund payouts because it scales with total audience size. Creator Fund payments scale only with views and pay pennies for every thousand views reached. A rank of 418 out of 1349 places this creator in a position of strength. They sit well above the median follower count to command a premium price from brands. High engagement levels also justify these higher fees. A buyer can use the $56,000 ceiling to negotiate terms based on specific goals. Dividing that top estimate by 435.1K average views results in a cost per view of roughly $0.13. This calculation helps a brand determine if they are paying for raw reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 435.1K views/video

$137 – $273

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 7.1M followers (Macro (1M+))

$35,500 – $85,200

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 33 videos

Most content falls into the 30 to 60 second range, making it the primary engine of this feed. Focus on that middle duration to align with how the account currently performs. Every video uses original audio rather than trending tracks, a choice that prioritizes brand identity over borrowed reach from popular sounds. Captions average 129 characters to provide meaningful context for each clip. Disabling duets and stitches keeps the focus entirely on the primary footage instead of inviting others to remix it. The standout post clocked in at 24 seconds and hit 8.7 times the normal reach. It earned a high ratio of likes to comments, meaning viewers preferred quick taps over active debate. This indicates the clip succeeded as a passive viewing experience. Average views near 435k mark this as an established account with a stable audience rather than a small niche project.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

42s

Average Duration

<15s
7
15-30s
6
30-60s
13
1-3min
7

The account favors videos between 30 and 60 seconds because they are the most frequent. This duration is the most common length for content under 180 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

100.00%
33 of 33

Posting Patterns & Optimal Timing

Based on 33 videos

This creator follows a Grind pattern because they post well above the field median with high frequency. They produce nearly three videos weekly, which is more than the average creator in this segment. While their follower count ranks them in the top tier of the platform, the consistent output ensures a steady stream of content for your team to track. This pace has been established over several months, though the high consistency score suggests the timing between posts fluctuates rather than following a clockwork schedule. Content typically lands on Wednesdays and Fridays, with most activity occurring around 22:00 UTC. Sunday remains the quietest day for new uploads. Because of this steady volume, you can plan campaigns around a predictable drumbeat of fresh content. You should target your tie-ins for the mid-week and weekend peaks to align with their most frequent posting days.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 2.7
Avg Gap Between Posts 65.4h
Data Range 87 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Friday
10
Wednesday
9
Monday
8
Tuesday
3
Sunday
1
Thursday
1
Saturday
1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

This account posts about 2.7 times per week with the most activity on Friday and Wednesday. The busiest hour is 22:00 UTC while Sunday is the quietest day.

Top Videos

Top 10 by play count

9.0M

Combined Plays (Top 5)

1.2M

Combined Likes (Top 5)

1.8M

Avg Plays per Top Video

Jan 21, 2026

Wanted across the galaxy. Star Wars: Maul - Shadow Lord. Trailer tomorrow.

3.8M

Views

583.8K

Likes

4.1K

Comments

156.6K

Shares

49.4K

Saves

⏲ 24s ▶ 720p ♪ Original sound original sound – Star Wars 720×1280
Nov 25, 2025

Anakin is gone. Watch #ObiWanKenobi streaming on @Disney+.

1.8M

Views

225.5K

Likes

1.2K

Comments

10.5K

Shares

20.9K

Saves

⏲ 58s ▶ 720p ♪ Original sound original sound – Star Wars 720×1280
Jan 23, 2026

Maul returns. The two-episode premiere of Star Wars: Maul - Shadow Lord streams April 6 only on @Disney+.

1.5M

Views

192.2K

Likes

1.2K

Comments

19.9K

Shares

13.7K

Saves

⏲ 18s ▶ 720p ♪ Original sound original sound – Star Wars 720×1280
Dec 12, 2025

With the Empire gone and the galaxy rebuilding, The Galactic League is formed: an underground race scene where syndicates bankroll chaos and champions are forged. This is STAR WARS: Galactic Racer™, a high-stakes racing adventure coming in 2026.

1.3M

Views

153.2K

Likes

1.4K

Comments

16.4K

Shares

10.2K

Saves

⏲ 1m 31s ▶ 720p ♪ Original sound original sound – Star Wars 720×1280
Dec 12, 2025

Fate is in your hands. Check out the reveal trailer for Star Wars: Fate of the Old Republic, a new single-player action RPG from Arcanaut Studios. Learn more at www.SWFOTOR.com

600.3K

Views

62.8K

Likes

1.1K

Comments

18.7K

Shares

7.3K

Saves

⏲ 1m 30s ▶ 720p ♪ Original sound original sound – Star Wars 720×1280

5 more top videos for @starwars

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

watch (19) streaming (17) star (16) wars (16) jedi (6)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

1 unique sounds
original sound - Star Wars 33x

Key Insights & Takeaways

Audience & Reach

The follower rank of 418 puts this account well above the median creator in terms of reach. This high multiple means a single campaign can expect to reach a large audience across the platform. The like rate sits more than double the median, indicating a highly engaged response. A brand message will land with much higher impact per viewer compared to average accounts. This profile fits the entertainment category because the high engagement levels and top-of-field follower rank suggest a loyal fan base for media content.

Key Takeaways

Reach. Ranking in the middle of the field with a following 6.5 times the median means the account has a solid but not elite reach. Engagement. A 12.86% like-rate is more than double the 4.93% median, indicating very high audience interaction. Hit-rate. Only 12.1% of videos beat double the average, showing that content performance is relatively consistent rather than spikey.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 7,100,000
  • + Consistent growth at 104.7K followers/month
  • + Active posting schedule (2.7 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @starwars reveals a macro (1m+) TikTok presence with 7,100,000 followers. The account demonstrates an engagement rate of 14.76%, averaging 435.1K plays per video across 33 analyzed videos. Key strengths include 48.7M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @starwars's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026