Harry Potter

Q: How many followers does @harrypotter have on TikTok?

@harrypotter has 7.1M followers on TikTok.

Q: What is @harrypotter's TikTok engagement rate?

@harrypotter has an engagement rate of 6.35% based on their recent videos.

Q: How much does @harrypotter earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @harrypotter as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $35,500 - $85,200 per post.

Q: How many TikTok videos has @harrypotter posted?

@harrypotter has posted 2.3K videos on TikTok.

@harrypotter

I solemnly swear I am up to no good

www.harrypotter.com/discover/films Joined 2021-10-22

7.1M

Followers

Following

172.3M

Total Hearts

2.3K

Videos

75.9K

Avg Hearts/Video

lifetime average

6.35%

Engagement Rate

4.3y

Account Age

136.4K

Followers/Month

lifetime average

3.3M

Hearts/Month

lifetime average

43.6

Videos/Month

lifetime average

We also record @harrypotter's follower count over time. See the @harrypotter TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Harry Potter (@harrypotter) is a verified TikTok account with 7.1M followers and 2,270 videos. That ranks 418 of the 1,349 accounts with a TKMetrics report by followers, 6.5x the median account. Since it was created 4.3 years ago it has averaged 136.4K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2021-10-22
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	789K:1

Data Summary

Videos Analyzed	16
Avg Plays per Video	259,522
Avg Likes per Video	15,216
Engagement Rate	6.35%

Engagement Analysis

Based on 16 videos

Across the 16 videos we analysed (Jan 27, 2026 to Feb 12, 2026), the average video got 259.5K plays and 5.9% of viewers liked it, 1.3x the 4.5% median like rate of the creators we track. Saves (0.45% of views) and shares (0.44%) are about level; comments are 0.05%.

259.5K

Avg Plays/Video

15.2K

Avg Likes/Video

126

Avg Comments/Video

1.1K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 16 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 16.

217.1K

Median plays, top 10 videos

14.5K

Median likes, top 10 videos

325.8K

75th percentile plays

1.7M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

4,152,354

Total Plays

243,455

Total Likes

2,013

Total Comments

18,198

Total Shares

18,872

Total Saves

Engagement Ratios

@harrypotter turns 5.9% of views into likes, 0.45% into saves and 0.44% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Below the median

5.86%

Likes / Views

0.05%

Comments / Views

0.44%

Shares / Views

0.45%

Saves / Views

Viral Hit Rate

6.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 15% of the creators we track. The 5x figure is the same measure at five times the norm.

6.2%

2x Avg (1 of 16)

6.2%

5x Avg (1 of 16)

Consistency Score

@harrypotter's view count swings by a CV of 1.54, steadier than 69% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.54

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @harrypotter as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 7.1M followers

$35,500 – $85,200

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 16 videos

1 of the 16 videos (6.2%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 8 of 16 videos are under 15 seconds and 4 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

46s

Average Duration

<15s

30-60s

1-3min

The account favors shorter content with 8 videos under 15 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

56.2%

9 of 16

Posting Patterns & Optimal Timing

Based on 16 videos

The account posts 7.5 videos a week, most often on Wednesday.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	7.5
Avg Gap Between Posts	25.4h
Data Range	Jan 27, 2026 to Feb 12, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

Tuesday

Thursday

Friday

Sunday

Saturday

Monday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts about 7.5 times a week with the most activity on Tuesday and Wednesday.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#harrypotter (16) #fyp (8) #hogwarts (7) #birthmonth (4) #valentinesday (4) #dumbledore (3) #harrypotter25 (3) #sortinghat (3) #ronweasley (3) #hermionegranger (3) #voldemort (3) #gobletoffire (2) #halfbloodprince (1) #magic (1) #philosophersstone (1) #orderofthephoenix (1) #corneliusfudge (1) #arthurweasley (1) #mentality (1) #rubberduck (1) #dracomalfoy (1) #duos (1) #gryffindor (1) #hufflepuff (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

replying (5) potter (5) dumbledore (3) babies (3) november (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

6 unique sounds

original sound - Harry Potter 6x

original sound - Harry Potter - Harry Potter 3x

Magical Story - Dmitriy Sevostyanov 3x

Strawberry - Prod. By Rose 2x

Romantic - Official Sound 1x

Fun Time - HVRDVR 1x

What the numbers say

Strengths

+ Like rate 5.9%, 1.3x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Small sample: 16 videos analysed

Questions about @harrypotter

How many followers does @harrypotter have on TikTok?

@harrypotter has 7.1M followers on TikTok.

What is @harrypotter's TikTok engagement rate?

@harrypotter has an engagement rate of 6.35% based on their recent videos.

How much does @harrypotter earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @harrypotter as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $35,500 - $85,200 per post.

How many TikTok videos has @harrypotter posted?

@harrypotter has posted 2.3K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @harrypotter's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 16 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @harrypotter TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/harrypotter-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @harrypotter

How many followers does @harrypotter have on TikTok?

What is @harrypotter's TikTok engagement rate?

How much does @harrypotter earn on TikTok?

How many TikTok videos has @harrypotter posted?

Similar TikTok creators

Want TikTok Data for Your Research?

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