Harry Potter

This account ranks 418 out of 1349 tracked creators and holds 7.1M followers, which is 6.5 times the median follower count of 1.1M. This makes it a mid-tier name in our tracking data. It gains 136.4K new followers every month, indicating fast growth for an account that has been active for 4.3 years. The average view count of 259.5K per video is in line with what an account of this size should expect. While the 5.86% like rate exceeds the 4.93% median, it shows a steady level of engagement from its large audience. The rest of this report breaks down specific engagement trends and content performance.

This audience approves content at a rate higher than the median. The 5.86% like rate ranks them 589 out of 1349 creators. Savvy viewers show high intent to return through saves and shares, which are the dominant behaviors compared to low comment volume. These actions represent 0.454% and 0.438% of views respectively. The audience generates 1.2K saves and 1.1K shares while only producing 126 comments per video. This indicates a community that prefers private curation over public discussion. Brands should focus on creating evergreen content worth saving rather than driving active conversation. Reach is inconsistent due to a high coefficient of variation of 1.54. Only one video reached the 2x average and one hit the 5x mark. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. With 7.1M followers, they command a sponsorship band between $40,000 and $65,000 per campaign. This model favors brand partnerships over the Creator Fund because fund payouts scale with views and pay only pennies per thousand. Sponsorship revenue scales directly with total follower count to provide more stable returns for creators at this level. A rank of 418 out of 1349 places this account in a position where they can command a premium from advertisers. They sit well above the median, allowing them to select specific briefs rather than accepting every offer. The higher like rate suggests high engagement helps justify their spot near the top of their peer group. A buyer should use the $65,000 figure as a ceiling to negotiate down for standard placements. The cost per view analysis provides a check on whether a brand pays for reach or influence. Dividing the top end of the sponsorship band by 259.5K average views results in a cost of roughly $0.25 per view. This metric helps buyers determine if a quoted rate is inflated by the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds perform better than longer videos on this feed. Aim for the sub-15 format to capture a reach gap that makes those clips nearly double as effective as the average length. Original audio appears in over half of the posts, meaning the account prioritizes a distinct brand identity over the boost of trending sounds. Captions average 128 characters to provide substantial context for every clip. By disabling duets and stitches, the creator keeps the focus on their own content rather than inviting remixes. The top video lasted 50 seconds and reached 6.6 times the normal view count. It earned a high ratio of likes to comments, showing that viewers prefer quick taps over starting debates. Average views of 259.5K suggest this account maintains a stable, large audience rather than seeking rapid growth through new trends.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with 8 videos under 15 seconds. The engagement line is not present.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post well above the field median with frequent intervals. Their output of over seven videos per week far exceeds the average and shows high frequency relative to their peers. While the low consistency grade suggests an erratic schedule, the pace has been active for two weeks. You can expect a steady stream of content rather than sporadic drops. New posts most frequently land on Tuesday and Wednesday, with a peak activity window at 17:00 UTC. Saturday is the quietest day for new uploads. Marketers can plan around these frequent windows to time brand tie-ins during high-volume periods.

Audience & Reach

The account sits at a high multiple of the median creator size. This indicates that a single campaign will reach an audience far beyond the typical niche follower base. The like rate exceeds the median by nearly one percent. Such a result means a brand message earns a stronger engagement response per viewer than the average profile. Location data is not available for this account. This audience fits the entertainment category because the high follower rank and above-average like response suggest a stable platform for broad media interests.