TNT Sports Football

This account is a mid-tier name ranked 415 out of 1349 creators with 7.3 million followers, which is 6.6 times the median follower count. Growth is fast as it gains 112.7K new followers every month despite being active for 5.4 years. While average views sit at 370.0K per video, the 7.62% like rate clearly exceeds the 4.93% median. The rest of this report breaks down the specific audience engagement metrics and content performance patterns.

The audience approves of content at a rate well above the median. This high approval level indicates strong sentiment from viewers. Saves represent the most frequent action, followed by shares and comments. The raw counts show 142 comments, 715 shares, and 1,000 saves per video. High save and share rates prove this audience treats content as a reference point or for word of mouth spread. Low comment volume suggests they consume information rather than starting public conversations. Brands should focus on creating evergreen utility that people want to keep and share. Reach is erratic due to a high consistency coefficient of 1.38. Only 4 videos reached twice the average while one hit the five times mark. This volatility means growth comes from occasional hits rather than steady daily peaks. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary value for this account because of its large follower base. A creator with 7.3M followers can command a high sponsorship band compared to Creator Fund payouts. The fund pays pennies per thousand views and scales poorly against the high revenue potential of brand partnerships that scale directly with total reach. The rank of 415 out of 1349 positions this account as a premium name rather than a budget option. This status allows them to command a higher price point and potentially decline lower offers. A buyer can test if they are paying for the specific name or just the views by checking the cost per view. With average views at 370,000, a high quote would indicate a premium paid for brand authority rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

The 15 to 30 second window captures the most consistent engagement. Focus on this timeframe over the longer clips to capture the audience where they are most active. This specific length outperforms the under 15 second clips by a notable margin in terms of total interaction. Original audio dominates nearly every post, choosing a distinct brand identity over the reach of trending sounds. Captions average 152 characters to provide deep context for each clip. Open duet and stitch settings invite other creators to build on these highlights. The top video lasted 20 seconds and earned 5.9 times the normal reach. It pulled 198.8K likes against only 1.3K comments, showing a large preference for passive watching over active debate. Average views of 370.0K confirm this is an established account with a steady, large audience. Success here relies on consistent branding and high-quality highlights rather than chasing viral trends.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because they make up half of the content. This length is the most frequent category but no engagement data was provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post at a volume far exceeding the field median with high frequency. They currently produce over ninety videos per week and maintain an average gap between posts of just three hours. This rapid pace has been established for two days, making it too new to confirm as a long-term habit. The consistency grade is moderate while the variance in posting intervals suggests somewhat erratic timing despite the high volume. You can expect a heavy drumbeat of content rather than sporadic drops. New content most frequently appears on Monday and Tuesday, with a peak upload window at 22:00 UTC. Sunday remains the quietest day for new posts. Marketers can plan around a constant stream of content but should note that the exact timing within those days varies.

Audience & Reach

The account ranks 415 out of 1349 and holds a multiple of 6.6 over the median creator. This positioning indicates broadcast-scale reach that allows a single campaign to hit a high volume of viewers. The like response sits well above the median of 4.93%. A brand message placed here earns a stronger engagement signal per viewer than average content on the platform. This audience fits the Sports category because the scale and high engagement rate suggest a highly concentrated interest in football content.