maarta_diaz

This creator ranks 421 out of 1349 tracked creators and holds 7.0M followers, making them a mid-tier name with a following 6.4 times the median size. The account has gained 91.8K followers every month over its 6.4 year lifespan, which indicates fast growth for an established profile of this age. While average views sit at 3.1M per video, the 7.77% like rate exceeds the 4.93% median to indicate high engagement relative to typical expectations. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at a much higher rate than the average user, ranking 428 out of 1349. High engagement figures like the 7.77% like rate signal strong initial resonance with the creator's style. The data reveals a clear hierarchy of intent behind these interactions. Saves represent the most frequent action at 0.32%, followed by shares at 0.123%. Commenting occurs less frequently at 0.016%. These behaviors, totaling 488 comments, 3.8K shares, and 10.0K saves per video, show that users value the content as a reference point to keep or share with others rather than for active conversation. The high save-to-view ratio suggests high utility, while the low comment rate indicates a more passive consumption style. Brands should focus on evergreen educational value to capture this intent to save. Reach is inconsistent across the 38 videos produced. Only two videos hit the 5x average mark, while another two reached the 2x threshold. A coefficient of variation of 2.77 confirms that the reach patterns are erratic rather than steady. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 7 million followers, the creator sits in a high bracket where brand partnerships can command between $150,000 and $350,000 per campaign. Creator Fund payouts are much lower because they pay only pennies per thousand views. Sponsorship income scales with the total follower base while fund payments depend on raw volume. A rank of 421 out of 1349 places this creator in a position to command a premium price. High engagement and steady view counts allow them to select specific briefs rather than accepting every offer. A buyer can use the $150,000 to $350,000 range as a starting point for negotiations based on their high rank. The cost per view sits between $0.049 and $0.113. This calculation helps a brand determine if they are paying for raw reach or the specific influence of the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives on content between 15 and 30 seconds. Use this timeframe as your target because it captures more engagement than the under 15-second clips while maintaining a much higher reach than the longer videos. Shortening your content to these specific windows will capture a larger audience segment compared to the multi-minute options that currently see lower participation. Original audio covers nearly all posts, choosing brand identity over the easy reach of trending sounds. Captions stay brief at 44 characters to keep the focus on the visual. Duet and stitch features are open for every video to invite community interaction. The top clip lasted only 6 seconds and pulled 13.5 times the normal reach with a high ratio of likes to comments. This suggests that rapid, passive viewing wins over deep discussion. Average views near 3.1 million confirm this is an established account where consistency matters more than finding a new audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds. There is no engagement line provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average views. They post less than one third of the median volume, but their large reach indicates each upload is treated as a major production rather than a daily habit. This pace has remained stable for over a year. However, the wide gap between posts combined with an erratic consistency grade suggests they do not follow a clockwork schedule. You can expect sporadic drops rather than a steady drumbeat of content. New content most often lands on Monday and Wednesday, while Tuesday remains a quiet day. The busiest hour for new uploads is 21:00 UTC. Plan your campaign around these specific windows to align with their high-impact releases.

Audience & Reach

The account sits at a 6.4x multiple above the median creator size. This high ranking means a single campaign can reach a large volume of people across a wide territory. The like rate exceeds the median by nearly three percentage points. This indicates that a brand message will earn more engagement from viewers than an average post in this category. This audience fits the beauty and personal care category because the high like response suggests a high level of interest in the lifestyle content produced.