Lupita Villalobos Beltran

Ranking as 415 out of 1349 tracked creators, this account is a mid-tier name with 7.3M followers, which is 6.6 times the median size of 1.1M. The growth trajectory is fast because the creator adds 78.0K new followers every month despite being active for 7.8 years. Average views reach 6.4M per video, which is high for an account of this size. The 11.74% like rate more than doubles the median of 4.93%, indicating a highly engaged audience that interacts with content consistently. The rest of this report covers detailed engagement patterns and content performance metrics.

This audience approves of content at more than double the median rate, ranking 146 out of 1349. High engagement levels indicate strong initial interest in the creator's aesthetic. The share rate of 0.337% is the primary driver of reach. This is followed by saves at 0.296% and comments at 0.048%. With 21.6K shares, 19.0K saves, and 3.1K comments per video, word-of-mouth and reference value are the dominant behaviors. The low comment rate compared to shares suggests users prefer sharing content with others over starting public conversations. Brands can expect high advocacy but may find lower direct interaction in the comment sections. Reach is inconsistent across the 34 videos. Six videos hit the 2x average mark, while none reached the 5x threshold. A consistency score of 1.09 indicates erratic reach patterns rather than steady growth. This audience acts as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large follower base. A brand deal for an audience of 7.3M followers likely falls within a $40,000 to $60,000 range per post. This path is far more lucrative than the Creator Fund because that program pays only pennies per thousand views. While views are high, they do not scale with the same financial weight as a direct brand partnership based on total reach. Her rank of 415 out of 1349 means she sits in a position where she can command a premium for her name and influence. High engagement rates suggest she occupies the upper end of her expected pay bracket. A buyer should view any quoted price as a ceiling to negotiate down from rather than a fixed fee. At 6.4M average views, the cost per view sits around $0.006 to $0.01. This calculation helps a brand determine if they are paying for actual reach or for her specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Most content sits in the 30 to 60 second and 60 to 180 second buckets. Focus on these mid-length segments to replicate the steady reach of this feed. Original audio covers over 90% of posts, choosing a unique brand identity over the quick boost of trending sounds. Captions average 76 characters to provide context without being wordy. Open duet and stitch settings invite other creators to interact with every post. The standout clip lasted 50 seconds and reached nearly four times the normal view count. It earned 2.1 million likes against only 14.7k comments, showing that quick taps won over deep discussion. Average views of 6.4 million indicate a large established audience rather than a small niche. You should aim for high-volume consistency to match this scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 8 entries. No engagement line is provided for these specific durations.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production: this creator maintains a low volume of posts compared to the field median but commands a top-tier follower rank and high average view counts. This pattern indicates that the infrequent uploads are intentional, high-effort productions rather than a lack of activity. The pace has remained stable for over four years. While the gap between posts is wide, it is a durable habit despite the inconsistent timing between those specific drops. New content typically lands on Sunday and Wednesday at 01:00 UTC. Friday remains the quiet day for new uploads. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can plan your campaign around these specific days to align with her infrequent but high-impact posts.

Audience & Reach

The audience size ranks in the top of the field at a 6.6x multiple over the median creator. This high ranking means a single campaign can reach a wide group of people rather than just a niche circle. The like response is more than double the typical median rate for this platform. Such a strong engagement signal suggests that a sponsored post will land with much more impact and visibility among viewers than an average placement. This audience fits the beauty category because the high like response indicates a highly engaged following that responds well to visual content.