7.0M
Followers
1.4K
Following
178.9M
Total Hearts
377
Videos
474.5K
Avg Hearts/Video
lifetime average
11.15%
Engagement Rate
6.4y
Account Age
91.8K
Followers/Month
lifetime average
2.3M
Hearts/Month
lifetime average
4.9
Videos/Month
lifetime average
We also record @themalachibarton's follower count over time. See the @themalachibarton TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Malachi Barton (@themalachibarton) is a verified lifestyle TikTok account with 7.0M followers and 377 videos. That ranks 421 of the 1,349 accounts with a TKMetrics report by followers, 6.4x the median account. Since it was created 6.4 years ago it has averaged 91.8K new followers a month.
Account Classification
| Account Size | Macro (1M+) |
| Account Created | 2019-10-18 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 5.1K:1 |
Data Summary
| Videos Analyzed | 33 |
| Avg Plays per Video | 17,912,121 |
| Avg Likes per Video | 1,876,412 |
| Engagement Rate | 11.15% |
Engagement Analysis
Based on 33 videos
Across the 33 videos we analysed (Jul 26, 2025 to Jan 31, 2026), the average video got 17.9M plays and 10.5% of viewers liked it, 2.3x the 4.5% median like rate of the creators we track. Saves (0.93% of views) outnumber shares (0.54%); comments are 0.13%.
17.9M
Avg Plays/Video
1.9M
Avg Likes/Video
22.7K
Avg Comments/Video
97.4K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 33 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 33.
26.0M
Median plays, top 10 videos
2.8M
Median likes, top 10 videos
37.3M
75th percentile plays
47.2M
Top Video
285.22
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
591,100,000
Total Plays
61,921,600
Total Likes
748,572
Total Comments
3,214,900
Total Shares
5,481,561
Total Saves
Engagement Ratios
@themalachibarton turns 10.5% of views into likes, 0.93% into saves and 0.54% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).
10.48%
Likes / Views
0.13%
Comments / Views
0.54%
Shares / Views
0.93%
Saves / Views
Viral Hit Rate
9.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 39% of the creators we track. The 5x figure is the same measure at five times the norm.
9.1%
2x Avg (3 of 33)
0.0%
5x Avg (0 of 33)
Consistency Score
@themalachibarton's view count swings by a CV of 0.57, steadier than 99% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
B
CV: 0.57
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 17.9M views/video, and about 5.2 videos a month (its posting rate in this sample)
$6,330 – $15,825
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (5 of 33 analysed videos, with 17% of their views)
Sponsorship Value (Est. Per Post)
Based on 7.0M followers
$35,000 – $84,000
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 33 videos
3 of the 33 videos (9.1%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 19 of 33 videos are under 15 seconds and 5 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
36s
Average Duration
The account favors videos under 15 seconds with 19 out of 33 videos in this range.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 33 videos
The account posts 1.2 videos a week, most often on Thursday and most around 2:00 and 3:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 1.2 |
| Avg Gap Between Posts | 141.8h |
| Data Range | Jul 26, 2025 to Jan 31, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts approximately 1.2 times per week with the busiest activity at 2:00 UTC. Thursday and Saturday are the top upload days while Sunday is the quiet day.
Top Videos
Top 10 by play count
187.6M
Combined Plays (Top 5)
20.2M
Combined Likes (Top 5)
37.5M
Avg Plays per Top Video
(No caption)
37.3M
Views
5.0M
Likes
35.6K
Comments
202.3K
Shares
478.8K
Saves
TikTok with the bros #fyp #camprock3 #cr3 @milomanheim @Kevin Jonas @Nick Jonas @joejonas @Jonas Brothers
26.4M
Views
1.7M
Likes
14.0K
Comments
52.7K
Shares
119.1K
Saves
5 more top videos for @themalachibarton
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 10.5%, 2.3x the 4.5% median like rate of the creators we track
- + Steady plays from video to video (grade B)
- + Fans save videos (0.93% of views) 1.7x as often as they share them
- + Verified account
Questions about @themalachibarton
How many followers does @themalachibarton have on TikTok?
@themalachibarton has 7.0M followers on TikTok.
What is @themalachibarton's TikTok engagement rate?
@themalachibarton has an engagement rate of 11.15% based on their recent videos.
How much does @themalachibarton earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @themalachibarton's estimated Creator Rewards earnings are $6,330 - $15,825 per month (only videos over 1 minute earn), with estimated sponsorship value of $35,000 - $84,000 per post.
How many TikTok videos has @themalachibarton posted?
@themalachibarton has posted 377 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @themalachibarton's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @themalachibarton TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/themalachibarton-tiktok-profile-stats/