Malachi Barton

This creator ranks 421 out of 1349 tracked accounts and holds 7.0M followers, which is 6.4 times the median follower count for a mid-tier name. The account earns 91.8K new followers monthly, indicating fast growth over its 6.4 year lifespan. Average views reach 17.9M per video, which is well above what a creator of this size would typically expect. The 10.48% like rate more than doubles the 4.93% median, confirming that the content resonates deeply with the active audience. The rest of this report breaks down the specific engagement trends across their most recent content.

This audience approves of content at more than double the platform median rate. The high like-rate ranks 218 out of 1349 creators. Engagement data reveals specific intent behind these approvals. Shares and saves represent the strongest behaviors for this community. These actions show that viewers find value in sharing information and keeping it for later use. While users comment at a lower frequency, they still engage enough to build some discussion. The 0.544% share rate and 0.927% save rate are the primary drivers of stickiness. With 166.1K saves and 97.4K shares across the content, this audience prioritizes utility over casual scrolling. A brand should focus on high-value content that justifies a save to device or personal archive. Reach is inconsistent due to a high consistency coefficient of 0.57. Only three videos reached double the average views while zero reached five times the average. This suggests sporadic spikes rather than steady growth. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their high follower count. A profile with 7.0M followers commands a brand fee between $35,000 and $105,000 per post. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of audience size. Sponsorship fees scale with the established community while creator funds only reward raw view volume. Their rank of 421 out of 1349 places them in a position of power where they can command a premium over standard rates. They sit well above the median, allowing them to be selective with brand partners. A high like rate suggests deep engagement that justifies a price point near the top of the expected range. Buyers should use the $105,000 figure as a starting point for negotiations rather than a fixed cost. The cost per view sits around $0.0058 based on their 17.9M average views. This metric helps a buyer determine if a quoted rate pays for actual reach or just the creator's name. A price much higher than this suggests the brand is paying for influence rather than impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips are the engine of this account. Most videos under 15 seconds perform much better than those over 60 seconds, and choosing the shorter format yields a reach gap of roughly double the engagement for every view. Use the sub-15 second window to maximize your impact. Original audio is used on nearly 79% of posts, meaning the creator favors a consistent brand feel over the reach gained from trending sounds. Captions stay brief at an average of 48 characters to keep the focus on the visuals. Open duet and stitch settings across almost all content invite other creators to participate in the feed. The top video lasted only 12 seconds and reached 2.6 times the normal volume of views. It earned 5 million likes against 94.5k comments, a ratio that favors passive watching over active debate. Average views of 17.9 million mean this account already commands a large audience. Focus on high-quality production for wide reach rather than niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 19 out of 33 videos in this range. There is no engagement line provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is Sparse high-production. This creator ranks near the top of the field in followers despite a posting volume that falls below the median. While the gap between posts is longer than average, the high view counts confirm that the lower frequency is a choice of quality over quantity. This rhythm has been established for over six months. The consistency grade shows some variation in timing rather than a clockwork schedule. Content typically lands on Thursday and Saturday with a peak upload hour at 02:00 UTC. Sunday remains the quietest day for new posts. Marketers can expect sporadic drops rather than a daily drumbeat of content. You should aim to time your tie-ins around the Thursday or Saturday windows when new videos are most likely to appear.

Audience & Reach

The audience size sits at a 6.4x multiple of the median creator. This high ranking indicates a broadcast-scale reach for any campaign placed on this account. Location data is not available for this profile. The like response exceeds the median by over five percentage points. This performance suggests that a brand message will earn a much stronger engagement rate per viewer than typical expectations. This audience fits the entertainment category because the high follower rank and strong like response indicate a large, engaged viewership.