Sarahhmiladd

Standing as a mid-tier name with 7.6M followers, this account holds a rank of 413 out of 1349 tracked creators and sits at 6.9 times the median follower count. Growth remains steady for an account that is 10.1 years old based on its gain of 62.5K followers every month. While average views reach 895.9K per video, the 3.62% like rate falls below the 4.93% median, suggesting a gap between total reach and active engagement. The rest of this report breaks down audience demographics and content performance patterns.

This audience approves less than the typical viewer because the like rate sits at 3.62% against a 4.93% median. The engagement mix reveals that saves are the most frequent action taken by viewers. This is followed by shares, then comments. With 517 comments, 999 shares, and 1.3K saves across the content, the data shows high intent to return and word-of-mouth spread. High save rates compared to low comment counts suggest a passive but loyal audience that treats content as a reference tool rather than a conversation starter. Brands should focus on evergreen value over interactive prompts. Reach is inconsistent with a 1.54 consistency coefficient. Only three videos reached double the average and one hit five times. This indicates unpredictable reach patterns for potential campaigns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. A follower count of 7.6M suggests a contract value between $100,000 and $200,000 per campaign. This premium exists because brand deals scale with total reach while the Creator Fund pays only pennies per thousand views. Direct sponsorships offer far more stability than platform payouts based on fleeting engagement metrics. Her rank of 413 out of 1349 places her in a position to command a premium for her name. She sits well above the median, meaning she can select high-value partners rather than accepting every offer. A buyer should view the $200,000 upper limit as a ceiling to negotiate under rather than a fixed starting point. The average 895.9K views per video suggests a cost per view of roughly $0.22. This figure helps a brand determine if they are paying for actual reach or the prestige of her specific profile. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the core of this feed. You should target this specific window because it captures the highest volume of content while maintaining a high engagement rate. The jump to the 30 to 60 second bucket shows much lowerer participation, meaning the shorter format is more effective for capturing attention quickly. Original audio dominates the soundscape at over 85% of posts. This choice prioritizes a unique brand identity over the reach gained from trending sounds. Captions stay short at an average of 40 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with the content. The standout clip hit 16 seconds and pulled 7.3 million views, which is over eight times the typical reach. It earned 252.9K likes against only 2.6K comments, a ratio of nearly 100 likes for every comment. This lopsided count means the video succeeded through passive watching rather than sparking active debate. Average views near 895.9K show this is an established account with a large, stable audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as they are the most frequent length. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with a high volume of content relative to other creators. The account maintains a steady output despite its erratic consistency grade, which reflects irregular gaps between posts over the last 78 days. While the pace is not yet established as a long-term habit, the creator currently produces several videos every week. You can expect new content most often on Monday and Tuesday around 18:00 UTC. Content rarely lands on Wednesday. Marketers can plan for frequent posts, though the exact timing of each drop may vary due to the inconsistent gap between uploads.

Audience & Reach

The account ranks in the top of the field with a follower count nearly seven times the median creator. This high standing means a single campaign can reach a broad audience across a wide demographic. The like rate sits below the median by more than one percentage point. This indicates that while the reach is wide, the engagement per view is less intense than average. This profile fits the beauty category because the large scale balances out the lower interaction rate for high-volume brand visibility.