20.9M
Followers
527
Following
521.2M
Total Hearts
3.6K
Videos
144.0K
Avg Hearts/Video
lifetime average
3.56%
Engagement Rate
9.3y
Account Age
187.6K
Followers/Month
lifetime average
4.7M
Hearts/Month
lifetime average
32.5
Videos/Month
lifetime average
We also record @redbull's follower count over time. See the @redbull TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Red Bull (@redbull) is a verified sports TikTok account with 20.9M followers and 3,619 videos. That ranks 152 of the 1,349 accounts with a TKMetrics report by followers, 19.0x the median account. Since it was created 9.3 years ago it has averaged 187.6K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2016-11-09 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 40K:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 1,562,499 |
| Avg Likes per Video | 52,333 |
| Engagement Rate | 3.56% |
Engagement Analysis
Based on 35 of 38 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 35 videos we analysed got an average of 1.6M plays and 3.4% of viewers liked them, 0.8x the 4.5% median like rate of the creators we track. Saves (0.11% of views) and shares (0.12%) are about level; comments are 0.09%.
1.6M
Avg Plays/Video
52.3K
Avg Likes/Video
1.4K
Avg Comments/Video
2.0K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 38 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 35 that aren't pinned.
6.7M
Median plays, top 10 videos
260.9K
Median likes, top 10 videos
11.8M
75th percentile plays
48.7M
Top Video
2.66
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.
123,087,468
Total Plays
5,005,465
Total Likes
63,917
Total Comments
211,861
Total Shares
179,656
Total Saves
Engagement Ratios
@redbull turns 3.4% of views into likes, 0.11% into saves and 0.12% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
3.35%
Likes / Views
0.09%
Comments / Views
0.12%
Shares / Views
0.11%
Saves / Views
Viral Hit Rate
14.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 85% of the creators we track. The 5x figure is the same measure at five times the norm.
14.3%
2x Avg (5 of 35)
2.9%
5x Avg (1 of 35)
Measured against the average of the 35 videos that aren't pinned.
Consistency Score
@redbull's view count swings by a CV of 2.75, steadier than 34% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.75
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @redbull as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 20.9M followers
$104,500 – $250,800
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 38 videos
5 of the 35 videos that aren't pinned (14.3%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 4 of 38 videos are under 15 seconds and 9 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
43s
Average Duration
The average duration of 43s indicates a preference for mid-length content.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 38 videos
The videos we analysed went up most often on Wednesday and most around 19:00 and 20:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 38 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most on Wednesday and Monday with the busiest hour at 19:00 UTC. Sunday is a quiet day for posting.
Top Videos
Top 10 by play count
46.9M
Combined Plays (Top 5, not pinned)
1.4M
Combined Likes (Top 5)
9.4M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @redbull's profile page
@ruyuedatakes his delivery duties seriously 🎒 📍: @redbulljapan #redbull#givesyouwiiings#energydrink#redbull400#fitness
Posted Dec 22, 2025
48.7M
Views
1.5M
Likes
2.3K
Comments
13.6K
Shares
29.4K
Saves
we were not ready for the pov to look like THAT 😵💫 🛹: @diassandro 📍: Porto Alegre, Brazil 🤝: @prada #redbull #givesyouwiiings #energydrink #skate #worldrecord #prada #PradaLineaRossa
Posted Oct 01, 2025
11.8M
Views
1.0M
Likes
10.4K
Comments
79.2K
Shares
56.0K
Saves
🚨 WORLD'S FIRST ALERT 🚨 to the top of the world and back 🏔️ Andrzej Bargiel 🇵🇱 just made history with the first full ski descent of Mt. Everest with no bottled oxygen ⛷️ 📍: @redbullpolska #redbull #givesyouwiiings #energydrink #skiing #worldfirst
Posted Sep 25, 2025
7.9M
Views
673.8K
Likes
3.4K
Comments
50.7K
Shares
33.4K
Saves
not power, not speed, balance ⚖️ 📍: @redbulldanmark #redbull #givesyouwiiings #energydrink #stalenros #redbullstalenros
25.0M
Views
689.7K
Likes
2.6K
Comments
36.9K
Shares
23.9K
Saves
the hunter vs the hundred 😏 🚲: @brook_macdonald #redbull #givesyouwiiings #energydrink #bike #redbullfoxhunt
7.4M
Views
303.4K
Likes
829
Comments
2.8K
Shares
7.0K
Saves
did you beat his time? 👀 🤝: @liam_lawson30&@visacashapprb #redbull #givesyouwiiings #energydrink #f1 #reactiontest
5.9M
Views
136.9K
Likes
29.8K
Comments
2.2K
Shares
5.0K
Saves
how far did it fall? 📏 #redbull #givesyouwiiings #energydrink #reflexes #challenge
4.5M
Views
85.6K
Likes
9.7K
Comments
1.5K
Shares
3.9K
Saves
the ice is no match for Dani Pedrosa 🫡 #redbull #givesyouwiiings #energydrink #motorsports #wintersports
4.1M
Views
218.5K
Likes
801
Comments
13.9K
Shares
8.2K
Saves
2 more top videos for @redbull
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Verified account
Watch-outs
- ~ Like rate 3.4%, below the 4.5% median like rate of the creators we track
- ~ Uneven plays from video to video (grade D)
Questions about @redbull
How many followers does @redbull have on TikTok?
@redbull has 20.9M followers on TikTok.
What is @redbull's TikTok engagement rate?
@redbull has an engagement rate of 3.56% based on their recent videos.
How much does @redbull earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @redbull as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $104,500 - $250,800 per post.
How many TikTok videos has @redbull posted?
@redbull has posted 3.6K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @redbull's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @redbull TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/redbull-tiktok-profile-stats/