Red Bull

Ranking 152 out of 1349 creators puts this account in the category of a giant since it holds 20.9M followers and sits at 19.0 times the median size of 1.1M. The growth rate of 187.6K new followers every month is fast for an account that has been active for 9.3 years. Average views reach 3.2M per video, which is high for a creator of this scale. However, the 4.07% like rate falls below the median of 4.93%. The rest of this report breaks down specific engagement trends and content performance data.

This audience approves less than the platform average. The lower like rate puts the account in rank 774 of 1349. Shares and saves are the primary actions taken by viewers. These behaviors outpace comments which show a smaller commitment to conversation. The data shows 0.172% shares, 0.146% saves, and 0.052% comments against 5.6K shares, 4.7K saves, and 1.7K comments per video. High share and save rates indicate a community that values word-of-mouth spread and keeper value over public discussion. Brands should focus on high utility content to drive distribution rather than conversation starters. Reach is inconsistent across the 38 videos. Only five videos reached the 2x average while two hit the 5x mark. A consistency score of 2.75 indicates erratic reach patterns for potential partners. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to its large reach. With over 20 million followers, this creator sits in a high-value bracket where brand deals command between $150,000 and $300,000 per campaign. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views regardless of total audience size. The rank of 152 out of 1349 identifies this account as a top-tier authority that commands a premium price. High-ranking creators can decline low-paying briefs to maintain brand exclusivity. A buyer should view the quoted range as a starting point for negotiation rather than a fixed fee. At an average of 3.2 million views, a quote near the top of the $300,000 band suggests a premium paid for the name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Most clips fall between 30 and 60 seconds, which serves as the primary engine for this account. Content creators should aim for this duration to mirror the current performance of the feed. Original audio is used on nearly 90% of posts, meaning the brand prioritizes a consistent identity over the reach gained from trending sounds. Captions average 122 characters to provide context without being overly brief. Open settings for both duets and stitches invite other creators to interact with the content. The top post reached 48.7 million views at a length of 48 seconds, which outperformed typical results by 15 times. It earned 664 likes for every comment, indicating that the audience preferred quick engagement over long discussions. Average views reach 3.2 million per video, establishing this as a large, established platform rather than an emerging niche.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 60 seconds with 25 total clips in these ranges. The average duration of 43s indicates a preference for mid-length content.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post above the field median with a steady volume of content despite some fluctuations in timing. The account maintains an established presence by producing nearly two videos every week. While the high consistency score indicates an irregular gap between posts, the frequency remains stable enough for planning over the recent months. Content typically lands on Monday and Wednesday, with Sunday being the quietest day. Most uploads occur around 19:00 UTC. Marketers can expect a dependable drumbeat of content to support a campaign rather than sporadic drops. You can time specific tie-ins around the active windows on Monday or Wednesday.

Audience & Reach

The account holds a top-of-field rank with a multiple of nineteen times the median creator. This ranking indicates that a single campaign can reach an audience at broadcast-scale across many viewers. While the like rate sits below the median, it remains stable enough to support standard engagement levels. A brand message will land with less intensity than average but still maintain visibility among the viewers. This audience fits the Energy Drink category because the high follower rank confirms a large reach while the steady like response supports consistent brand placement.