Mujerdebuenapasta

Ranked 156 out of 1349 creators, this account is a giant that holds 20.6M followers. This total represents 18.7 times the median follower count of 1.1M for other tracked accounts. The growth trajectory is fast as it gains 706.2K new followers every month despite being only 2.4 years old. Average views reach 15.1M per video, which is high for an account of this size. The like rate of 10.46% more than doubles the 4.93% median, confirming that the audience is highly engaged with the content. The rest of the report covers detailed engagement metrics and content performance trends.

This audience approves of content at more than double the platform median. High save rates compared to low comment and share ratios show that viewers treat these posts as reference material rather than conversation starters. The 0.44% save rate for 66.2K saves is the strongest signal of intent. This high volume of saves against 12.3K shares and 7.4K comments indicates a community that prefers private consumption over public advocacy. A brand should prioritize educational content that users want to keep on their profiles. Reach is erratic due to a high consistency coefficient of 0.66. Only 2 videos reached the 2x average mark while none hit the 5x threshold. This suggests inconsistent growth patterns rather than predictable viral spikes. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large audience. With 20.6M followers, they likely command a sponsorship fee between $150,000 and $300,000 per post. This income far outpaces Creator Fund payouts because those funds pay only pennies per thousand views regardless of brand alignment. High follower counts create a stable foundation for high-value brand partnerships that scale much better than view-based creator payouts. Their rank of 156 means they sit in the top tier of the platform and command a premium price. This status allows them to decline lower offers while demanding a higher rate for their influence. A buyer can check if a quote is paying for reach or the name by looking at the cost per view. Based on 15.1M average views, a fair rate should sit under $20 per view. If a brand pays more than this, they are paying for the prestige of the creator's profile rather than just the distribution of the content. These are modelled estimates from public metrics, not disclosed earnings.

The content thrives in the 30 to 60 second range where most videos reside. You should aim for this duration because it captures nearly half of the total output while the under 15s clips represent a smaller portion of the feed. This account uses original audio on almost every post, choosing brand identity over the reach of trending tracks. Short captions around 43 characters keep the focus on the video content. Open duet and stitch settings invite other creators to participate in the narrative. The top video lasted 42 seconds and pulled 51.3 million views, which is about 3.4 times the normal reach for this creator. It earned 4.8 million likes against only 25.1k comments, showing that it won through passive viewing rather than active debate. Average views of 15.1 million mean this account already operates at a large scale. Growth advice here focuses on maintaining high engagement on large volumes rather than seeking small wins.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as they make up nearly half of the content. The average length is 24 seconds but most videos fall under the one minute mark.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post well above the field median with a high frequency rank. This output is consistent enough to plan around despite some variance in the timing of individual posts. The pace has been established for 12 days, which makes it too new to confirm as a long-term habit. You can expect frequent content drops, particularly on Monday and Wednesday. New videos often land at 23:00 UTC. Sunday is the quietest day for new uploads. Marketers can rely on a steady drumbeat of posts rather than sporadic updates. Aligning a campaign with the Monday or Wednesday windows provides the best chance to catch fresh content.

Audience & Reach

The account holds a top-of-field rank with an eighteen point seven times median multiple. This position means a single campaign can reach a broad audience across the platform. The like response sits more than double the median rate. Such engagement indicates that a sponsored message will land with higher impact per viewer than average content. This profile fits the food and beverage category because the high engagement rates on a top-of-field account provide a strong foundation for consumer goods.