Alex Warren

Ranked 148 out of 1349 creators, this account is a giant that holds over 21.1M followers and sits at 19.2 times the median follower count. The growth trajectory remains fast as it gains 204.2K new followers every month despite being an established account aged 8.6 years. The large scale of its catalog is evidenced by 10.3B total plays and 1.3B total likes accumulated over time. High share counts of 31.0M indicate that the content spreads widely through word of mouth while 56.1M total saves suggest a high degree of rewatch value for the audience. The reach verdict confirms that engagement is exceptionally strong because the 12.87% like rate more than doubles the 4.93% median. Average views of 8.3M per video are well above what a typical account of this size would produce, confirming consistent and high-volume visibility across its entire catalog. The following report breaks down these engagement metrics into specific content categories to help you identify the most effective types of posts for your campaign goals.

The audience approves of the content at a much higher rate than typical creators, ranking 102 out of 1349 based on a 12.87% like rate against the 4.93% median. This high approval indicates strong initial sentiment. Saves represent the most frequent action with a 0.547% rate, followed by shares at 0.302%. Comments and downloads follow at 0.053% and 0.046% respectively. These figures correspond to 45.4K saves, 25.1K shares, 4.4K comments, and 3.9K downloads per video. The audience over-indexes on saves and shares compared to active discussion or device storage. This behavior suggests the content serves as a primary reference point and a tool for word-of-mouth spread rather than a community forum. Brands should treat this channel as a high-intent discovery engine where viewers store information for later use. Reach is inconsistent across the 190 videos. Only 8.4% of the library hit the 2x average mark with 16 videos, while only 4 reached the 5x threshold. A consistency score of 1.58 indicates a high degree of volatility in how the content spreads. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 21.1M followers, they command a high-end brand integration fee between $150,000 and $350,000 per post. Creator Fund payouts are much lower because that program pays only pennies per thousand views. Brand deals scale with the total audience size while platform funds rely on raw volume to deliver a fraction of the potential value. A rank of 148 out of 1349 positions this creator as a top-tier talent who commands a premium for their influence. They can decline low-budget offers and dictate terms because of their high standing in the ecosystem. A high like rate of 12.87 percent suggests they sit at the top end of the estimated dollar range. The cost per view for an ad campaign is roughly $0.018 to $0.042 based on 8.3M average views. This metric helps a buyer determine if a quote pays for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with 90 out of 190 posts falling under 15 seconds. Videos between one and three minutes earn a 14.96% engagement rate while those under 15 seconds hit 12.85%. Choosing the longer format provides roughly 2.11 percentage points more engagement per view than the shortest clips. Focus on the 15 to 30 second range as a primary growth zone since it captures the bulk of the audience. Original audio appears in nearly 88% of posts. This choice sacrifices potential reach from trending sounds to build a distinct, recognizable brand identity. Captions stay brief at an average of 42 characters to keep the focus on visual content. Disabling both duet and stitch options keeps the community interactions contained within the original post rather than spreading into remixes. The top video lasted 11 seconds and reached 120.4 million views, which is about 14.5 times the normal reach for this account. It gathered 13.6 million likes against only 78.8k comments. This lopsided ratio of 173 likes per comment shows that the clip won through passive watching and quick taps rather than sparking a deep debate. Average views of 8.3 million signify an established, large audience. The strategy here is about maintaining high baseline reach rather than seeking small gains in niche growth. Every post starts with a huge floor of visibility regardless of minor creative tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 90 instances. These short clips do not perform as well as the 1 to 3 minute videos in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Sparse high-production cadence because their top-tier follower rank and high average view counts outweigh the low posting frequency. While they post below the field median, this reflects a deliberate choice for quality over volume. This pattern has remained stable for over three years. The wide consistency variance indicates that posts arrive in irregular bursts rather than on a clockwork schedule. Marketers can expect sporadic drops of high-impact content instead of a steady weekly drumbeat. New content most frequently appears on Friday and Saturday, while Tuesday is the quietest day. Most uploads occur around 02:00 UTC. A campaign should be timed around these weekend windows rather than expecting a predictable daily presence.

Audience & Reach

The account holds a top-of-field rank with a multiple of 19.2 over the median. This position provides reach for a campaign requiring broad visibility across a large population. High engagement figures place the like response well above the median. A brand message will earn a stronger sentiment from viewers compared to standard content. The audience concentrates in the United States, which accounts for 88% of the share. While this allows for effective targeting in that primary market, a global campaign would require other creators to reach audiences in Great Britain and Belgium. The total play count across the catalog reaches 10.3 billion. This means a brand tag sits beside content that has already been watched billions of times instead of starting from zero. The high like rate suggests the audience engages deeply with the creator's output. A sponsored post will land more effectively than a typical placement on a lower-performing account. This specific profile fits the entertainment category because the high engagement and top-of-field rank provide both depth and reach.