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This creator ranks 151 out of 1349 tracked accounts and holds 20.9M followers, which is 19.0 times the median follower count for a creator on this platform. This makes the account a giant at the top of the field. Growth remains fast with an acquisition of 226.2K new followers every month over its 7.7 year lifespan. The catalogue has built a large footprint of 6.3B total plays and 215.9M total likes. High share numbers of 10.4M indicate strong word of mouth movement while the 12.3M total saves suggest high rewatch value and lasting interest from the audience. Average views reach 2.0M per video, which is in line with what a creator of this size would predict. However, the 3.44% like rate falls below the 4.93% median, suggesting that while the content reaches many people, it does not engage every viewer as effectively as typical accounts. The following report breaks down these engagement patterns and audience retention metrics in detail.

The audience approves less than usual compared to the platform median. This lower like rate places the creator at rank 853 of 1349. Saves and downloads represent the primary ways viewers interact with this content. These actions indicate high intent to return and keep information for later use. Saves are the most frequent action at 0.196%, followed by downloads at 0.136%. Shares occur at 0.165% while comments sit at 0.049%. The audience produced 989 comments, 3.4K shares, 4.0K saves, and 2.8K downloads across the set. High save and download rates mean the content serves as a practical reference. Low comment counts suggest a passive consumption model rather than an active conversation. Brands should treat this channel as a source for utility-driven content that keeps users coming back to the profile. The reach shows signs of inconsistency with a 5.04 consistency coefficient. Only 6.0% of the 298 videos reached the 2x average mark, and only 9 videos hit the 5x threshold. These figures indicate that growth is not steady across all posts. This is an active audience driven by utility rather than casual scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large audience size. A follower count of 20.9M suggests a high sponsorship value between $150,000 and $300,000 per campaign. These payouts scale with reach while Creator Fund rewards are much lower. The fund pays only pennies per thousand views regardless of how many people follow the account. A rank of 151 out of 1349 gives this creator high leverage in negotiations. They occupy a top tier where they can demand a premium and decline low offers to protect their brand. While a lower ranked name might be a value buy with a capped price, this profile commands a premium for its status. The lower like rate suggests some audience fatigue but the sheer scale remains the main factor for pricing. The cost per view sits between $0.07 and $0.15 based on their average of 2.0M views. This figure helps a buyer see if they are paying for raw reach or for the prestige of the name. If a quote exceeds this range, the brand is paying specifically for the creator's influence. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed lives in the 30 to 60 second range. While short clips under 15 seconds exist, they only earn a 3.31% engagement rate compared to over 5% for longer pieces. Choose the 30 to 60 second format to capture nearly double the engagement of the shortest clips. This choice ensures your content stays in the sweet spot where the audience remains attentive. Original audio dominates almost 88% of the content. By skipping trending sounds, the account prioritizes a consistent identity over easy reach from viral tracks. Short captions around 35 characters keep the focus on the visuals rather than the text. Disabling both duet and stitch features keeps the feed closed to others, ensuring all attention stays on the primary creator. The standout video reached 118.3 million views, which is a large leap of over 58 times the normal reach for this account. This 58-second clip earned 5.6 million likes against only 62.5k comments. That ratio shows people were watching and tapping quickly rather than starting debates in the comments. Average views near 2 million mark this as a large, established presence. You are not looking at a small niche account trying to find an audience. The scale of reach here means the content is already reaching millions of people regardless of minor tweaks. Focus on maintaining high production value to sustain such a large baseline.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 193 entries. These are not the best performing since videos over 1 minute have higher engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This account follows a sparse high-production cadence because its top-tier follower rank and high average views outweigh its lower posting frequency compared to the median. The creator maintains a deliberate pace that has remained consistent for nearly five years. While the gap between posts is wider than the field average, the long duration of this habit proves it is an intentional strategy rather than a lack of activity. The high consistency coefficient indicates the timing of these drops is erratic rather than clockwork. New content typically surfaces on Monday and Tuesday around 20:00 UTC. Thursday remains the quietest day for new uploads. Marketers should expect sporadic drops instead of a predictable weekly drumbeat. You can plan your campaign around the specific windows of Monday and Tuesday to align with these less frequent, high-impact releases.

Audience & Reach

The account holds a top-of-field rank with a nineteenfold multiple over the median creator. This high standing indicates that a single campaign can reach a broadcast-scale audience across the platform. Arabic speakers comprise the primary demographic at eighty-one percent of the sampled content. While this means brands can effectively target the Middle East, they cannot rely on the Turkish or Chinese segments for a global reach. The like response falls below the median by roughly one and a half percentage points. This lower rate suggests that while the view count is high, the interaction per viewer is less frequent than average. A brand tag placed against this catalog sits alongside content that has accumulated over six billion plays. This positioning means your integration joins a history of consumption rather than starting as a fresh entry point. The audience fits the food and beverage category because the large reach and specific regional concentration suit high-volume consumer goods.