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This account ranks 153 out of 1349 creators and holds 20.8M followers, making it a giant that is over 18 times the size of the median creator. The growth trajectory is fast as it gains 262.3K new followers every month despite being 6.6 years old. While average views reach 11.6M per video, the 4.12% like rate falls below the 4.93% median. The rest of this report examines specific engagement trends and audience demographics.

This audience approves less than the typical viewer because the like rate of 4.12% sits below the 4.93% median. The engagement mix shows that saves are the primary driver of intent with a 0.295% rate. Shares follow at 0.108% while comments sit at 0.035%. These figures represent 34.2K saves, 12.5K shares, and 4.1K comments across the content. The high save-to-share ratio indicates that viewers value this content as a reference point they want to keep. Brands should treat this as a high-utility archive rather than a conversation starter. The reach is inconsistent with a coefficient of variation of 2.5. Only 2 videos hit the 2x average while one reached 5x. This suggests sporadic peaks rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Brand sponsorships drive the primary revenue stream for this account. With 20.8M followers, the creator can command a sponsorship fee between $50,000 and $100,000 per post. This high ceiling exists because brand deals scale with audience size while Creator Fund payouts rely on views and pay only pennies per thousand. A rank of 153 out of 1349 places this creator in a position of power. Such a high ranking allows the creator to demand a premium for their influence and decline low-paying offers. Because they sit well above the median, a quoted rate is a starting point for negotiation rather than a fixed price. A cost-per-view check shows that at 11.6M average views, the estimated sponsorship band equates to roughly $4.32 to $8.60 per view. This helps buyers determine if a quote pays for actual reach or simply for the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and capture the highest share of content. Selecting this shorter format over the 30 to 60 second range offers a much larger engagement gap because it aligns with the creator's most frequent posting style. Original audio is used on nearly two thirds of posts, choosing brand identity over the reach boost from trending tracks. Captions stay extremely brief at an average of 7 characters to keep the focus on the visual. Open settings for both duet and stitch invite others to remix and build upon the content. The top video reached 171.9M views, performing about 14.9 times better than a typical post. Its 26-second length and lopsided ratio of 153 likes per comment show it won through passive watching rather than active debate. Average views exceed 11 million, meaning the account operates at a large scale where even small changes in format reach millions. Success here relies on maintaining high volume for an already established audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up over half of the content. The average length is 18s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the median frequency with a steady output of nearly three videos per week. While their follower rank is high, the frequent posting provides a reliable stream for brand integration. The current pace has been established over several months to establish a predictable rhythm. However, the high consistency variance indicates that the timing between posts can be erratic rather than clockwork. You can expect new content primarily on Tuesday and Friday, while Wednesday remains the quietest day. Most uploads land around 19:00 UTC. Marketers can rely on this frequent output to maintain a steady presence, though they should aim for tie-ins on Tuesdays or Fridays to catch the most consistent drop windows.

Audience & Reach

Ranked 153 out of 1349 with a multiple of 18.9 indicates this account operates at broadcast-scale. A single campaign here provides reach that exceeds typical creator outputs to capture a large volume of views. The like rate falls below the median by approximately one percentage point. This lower engagement ratio suggests the content reaches many people but may struggle to generate an immediate reaction from every viewer. This profile fits the entertainment category because the high follower rank combined with a lower-than-average like response points toward high-volume content intended for broad consumption rather than niche interaction.