Badabun

This creator holds the rank of 149 out of 1349 tracked accounts and possesses 21.1M followers, which is 19.2 times the median follower count of 1.1M. This profile is a giant at the top of the field. The account earns 229.6K new followers every month. For an account that has existed for 7.6 years, this growth rate is fast. The total catalogue has accumulated 2.5B plays and 137.5M likes over its lifetime. These figures indicate a large established presence. The 23.5M total shares prove the content has high word of mouth spread across the platform. The 15.9M total saves indicate that the content has high rewatch value or is being kept as a reference by the audience. A like rate of 5.41% exceeds the 4.93% median, meaning engagement is stronger than typical for this size. Average views reach 314.0K per video, which is in line with what an account of this scale should achieve. The rest of the report covers specific content pillars and audience demographics.

The audience approves of content at a rate higher than the median. This engagement level ranks 625 out of 1349 creators. High share rates compared to comments suggest word-of-mouth spread is the primary driver of growth rather than community discussion. Shares represent the most frequent action with 0.925%, followed by saves at 0.627% and downloads at 0.2%. The comment rate sits lowest at 0.085%. These figures translate to 2.9K shares, 2.0K saves, 629 downloads, and 268 comments per video. Because sharing and saving outpace commenting by a wide margin, the audience treats content as a reference tool or a recommendation for others rather than a conversation starter. A brand should focus on shareable utility to capture this intent. Reach is inconsistent due to a high coefficient of variation of 8.41. Only 3.8% of the 288 videos reached the 2x average mark with 11 hits, and only 6 videos hit the 5x threshold. This indicates a volatile reach pattern where most content performs at baseline levels while very few pieces break out. The data confirms an active audience that prefers archiving and sharing over public dialogue.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 21.1M followers, they command a high-value sponsorship band of $50,000 to $105,000 per campaign. Brand partnerships scale with total follower count and offer much higher returns than Creator Fund payouts. The fund pays only pennies per thousand views, making it an inefficient way to monetize such a large audience compared to direct brand deals. A rank of 149 out of 1349 puts this creator in a position of power. They occupy the top tier of creators and can command a premium for their influence. This status allows them to decline lower offers while smaller, below-median names must treat their quoted bands as ceilings for negotiation. The high like rate of 5.41 percent suggests even stronger engagement than the average creator. A cost per view check helps determine if a quote is paying for reach or brand equity. A budget of $50,000 to $105,000 divided by 314,000 average views results in a cost of $0.16 to $0.33 per view. This range helps buyers see if the price reflects actual impressions or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips form the backbone of this feed since most videos land between 60 and 180 seconds. Content lasting one to three minutes earns a 3.66% engagement rate while shorter clips under 30 seconds only hit 1.23%. Choose the longer format for your primary content to capture triple the engagement seen in the short clips. This gap shows that patience pays off more than quick hooks on this account. Original audio dominates nearly every post. Choosing unique sounds over trending tracks means this creator prioritizes a distinct brand identity over borrowing reach from popular songs. Captions average 81 characters, which provides enough context to frame the video without overwhelming the viewer. Turning off both duets and stitches keeps the focus entirely on the original content rather than inviting outside remixes. The peak performer lasted 169 seconds and reached 42.3 million views. This clip hit a large multiplier of 134.8 times the normal reach for this account. It earned 1.7 million likes against 18.6k comments, showing a heavy lean toward quick taps over discussion. The result was passive viewing rather than active debate in the comment section. Average views stay around 314.0K despite a large follower base. This indicates a steady and established reach for every post made. You should aim for consistent volume because the account already has a high floor of visibility. Success here depends on maintaining a stable presence for an existing audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they make up the vast majority of content. These longer videos perform better than shorter clips since the 1 to 3 minute category has a higher engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far above the field median with high-frequency output. They produce nearly fifteen videos every week while most creators average less than two. This rapid pace has remained steady for over 140 days, establishing a durable habit despite a low consistency grade and high variation in gap times. Their large follower base and high average views confirm they are a top-performing creator who maintains their reach through volume. New content typically lands on Thursday and Friday with a peak activity window at 05:00 UTC. Monday serves as the quiet day for new uploads. Marketers can expect a dependable drumbeat of content to support a campaign, though the high variance in gap times suggests they may post in bursts rather than at exact intervals. You should time your specific tie-ins for Thursday or Friday to align with their most frequent upload windows.

Audience & Reach

The creator holds a top-of-field rank with a multiplier of 19.2 over the median follower count. This position indicates broadcast-scale reach where a single campaign can impact a high volume of viewers. Content reaches an audience in Mexico, which accounts for 100% of the sampled data. A brand can effectively target this specific territory but must source other creators to reach any markets outside of Mexico. The like response sits above the median by nearly one percentage point. This higher engagement rate suggests a sponsored message will land with more impact than an average post in the category. Total plays across the history of the account reach 2.5 billion. Placing a brand tag alongside such a deep back catalogue means the partnership sits next to content that has already been seen billions of times rather than starting from zero. This audience fits the entertainment category because the high follower rank and strong like response indicate a large, engaged viewer base.