Ney

This account ranks 154 out of 1349 tracked creators and holds 20.6M followers, making it a giant that is 18.8 times the size of the median creator. The growth trajectory is fast because the profile gains 475.0K new followers every month despite being 3.6 years old. A total catalogue of 3.4B plays and 237.4M likes establishes a large historical footprint across its entire content library. The 7.9M shares indicate high word of mouth distribution while the 11.7M saves suggest the content has lasting value that viewers want to keep or revisit multiple times. The average view count of 19.8M per video is in line with what an account of this size would predict. With a like rate of 7.02% it exceeds the 4.93% median, confirming that the engagement quality stays high as the scale grows. This report will now break down specific content performance and audience demographics to help you refine your strategy.

The audience approves of content at a rate well above the platform median. This high approval signals a strong connection between the creator and the viewers. Saves represent the most frequent action with 0.346% of views, followed by shares at 0.234%. Downloads account for 0.074% while comments sit at 0.055%. These figures translate to 68.4K saves, 46.2K shares, 14.6K downloads, and 10.8K comments per video. The audience prioritizes saving content as a reference over active discussion or word-of-mouth sharing. This high save rate indicates the content holds high utility value for viewers who want to revisit it. Brands should focus on evergreen educational pieces that encourage repeat visits rather than just immediate conversation. Reach is inconsistent across the 170 videos. The coefficient of variation of 1.4 points to erratic growth patterns. While 23 videos hit the 2x average mark, only 7 reached the 5x milestone. This volatility suggests a feast or famine cycle for views. This is an active audience that treats content as a resource to be kept.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With over 20 million followers, they can command a campaign fee between $150,000 and $300,000 per post. This high valuation stems from brand partnerships that scale with total follower count rather than Creator Fund payouts. The Creator Fund pays only pennies per thousand views, making it an inefficient source of income compared to direct brand deals. A rank of 154 puts this creator in a position of power where they can command a premium. They are high enough in the rankings to decline low-paying offers and maintain exclusivity. Their strong engagement rate suggests they sit at the higher end of their potential earnings bracket. A buyer should use the $300,000 figure as a ceiling for negotiations rather than a starting point. The cost per view is roughly $0.015 when calculated against 19.8 million average views. This metric helps a buyer determine if a quote is paying for actual reach or just the creator's name. If a brand pays much more than this, they are paying for the influence of the persona. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the core of this feed. Longer content spanning one to three minutes pulls a 6.98% engagement rate while clips under 15 seconds land at only 5.87%. Choosing the longer format over the shortest option increases your chances of engagement by nearly double. Stick to the mid-range duration to capture the most active viewers. Original audio appears on over 60% of the posts. This choice prioritizes a unique brand identity over the easy reach of trending sounds. Captions stay short at an average of 66 characters to ensure text does not distract from the visuals. Closing off both duet and stitch features keeps the focus entirely on the creator's own content rather than fan interactions. The top performing video lasted 26 seconds and reached 155.4 million views, which is nearly eight times the usual reach for this account. It earned 14.2 million likes against 137.9k comments to show a large lean toward quick taps over active debate. This confirms that rapid consumption wins more engagement than starting conversations in the comments. Average views of nearly 20 million indicate an established powerhouse rather than a growing niche account. The scale here means every post reaches a large audience regardless of minor tweaks to captioning or length. Success for this profile depends on maintaining high production value to sustain its large floor of views.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 15 to 30s videos as they are the most frequent format. These longer clips perform better than under 15s content according to the engagement data.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average views. They post less than half of the field median but maintain a large audience that engages with every drop. This pattern has remained stable for over three years, proving it is a deliberate choice rather than an inconsistent habit. While the gap between posts is longer than most creators, the pace is erratic rather than clockwork. You can expect sporadic drops rather than a daily drumbeat of content. New videos typically land on Tuesday and Friday, while Monday remains the quietest day for new uploads. The busiest hour for new content is 22:00 UTC. Marketers should plan around these specific windows to time a campaign effectively.

Audience & Reach

This creator sits at rank 154 with a follower count nearly nineteen times the median. This positioning confirms broadcast-scale reach for any single campaign. The audience is concentrated in Brazil where it holds a ninety-six percent share of the content. While this provides deep penetration into the Brazilian market, a brand cannot rely on the Spanish or American segments for a global strategy. The like response sits well above the median average. This high engagement rate suggests that a sponsored message will land with more impact than an average post in this category. Total plays across the catalog reach over three billion. A brand tag placed here sits alongside content that has already been viewed billions of times rather than starting from zero. The audience fits the Beauty and Personal Care category because the high engagement rate paired with broadcast-scale followers creates a reliable environment for product placement.