Jason Coffee

This creator sits as a giant in the field with a rank of 150 out of 1349 and a follower count of 21.0M that is 19.1 times the median size of 1.1M. The account has maintained fast growth by gaining 162.2K followers every month over its 10.8 year lifespan. A catalog of 18.2B total plays and 1.1B total likes establishes a large historical presence for any brand to enter. The 6.1M shares indicate high word of mouth movement while the 65.4M total saves reveal that the content has deep keeper value and high rewatch intent for the audience. The average view count of 5.6M per video is in line with what a creator of this size would expect to generate. With a like rate of 5.92% against a median of 4.93%, the engagement confirms that the followers are active and responsive to the content. This report provides a deeper look at the specific audience demographics and peak engagement periods for your planning.

The audience approves of the content at a rate above the median. This high approval level places the creator in the top 50% of performers for engagement. Saves represent the most frequent action as viewers seek to keep and return to the material. Shares are the next most common behavior, indicating strong word-of-mouth potential. Commenting occurs less frequently than sharing, while downloads are the rarest action taken by the audience. These behaviors rank from highest frequency to lowest as saves at 0.36%, shares at 0.034%, comments at 0.014%, and downloads at 0.007%. The raw counts of 20.3K saves, 1.9K shares, 789 comments, and 367 downloads confirm this hierarchy. High save rates suggest the content serves as a lasting reference for viewers. Low comment rates indicate a less vocal community. Brands should expect high retention value but lower immediate conversation from the audience. The reach shows some volatility with a consistency coefficient of 0.88. Only 5 videos out of 35 reached twice the average view count. No videos reached five times the average. This suggests inconsistent growth patterns across the feed. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 21.0M suggests a potential sponsorship range of $50,000 to $105,000 per post. These high figures stem from brand partnerships which scale directly with total reach. In contrast, Creator Fund payouts depend on views and pay only pennies per thousand impressions. This makes the fund a negligible source of income compared to direct brand deals for an account of this size. High rankings create notable leverage during negotiations. Because this creator ranks 150 out of 1349, they occupy a top tier that commands a premium. They can demand higher rates or decline lower offers because their name carries authority. A buyer should view the quoted range as a starting point for high-value talent rather than a ceiling to bargain under. The engagement rate of 5.92 percent places them at the higher end of this pricing bracket. A cost per view check helps buyers determine if they are paying for reach or brand equity. Dividing the top end of the sponsorship band by 5.6M average views yields roughly $0.018 per view. This figure allows a buyer to test whether a specific quote is reasonable for the traffic generated. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Longer videos between one and three minutes earn a 7.18% engagement rate while the 15 to 30 second bucket only hits 4.6%. Choose longer formats over mid-length cuts to gain roughly 1.5 times more engagement per view. Focus on extended storytelling rather than rapid clips to maximize interaction. Original audio dominates nearly ninety percent of the content. This choice prioritizes a unique brand identity over the reach boost provided by trending sounds. Captions stay brief at an average of 50 characters to keep the focus on the visual. Closing off both duet and stitch options keeps the community from remixing the footage, ensuring all attention stays on the primary account. The top post lasted 14 seconds and reached 20.9 million views. This hit a 3.7x multiplier over the average reach of this creator. It gathered 1.3 million likes against just 1,000 comments. Such a high ratio of likes to comments means the video won through passive watching rather than active debate. Average views reach 5.6 million per post, establishing an already large audience. Success here depends on maintaining scale rather than searching for growth. The content serves a large established base where consistent quality is more vital than experimental tactics.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 15 out of 35 total videos falling in this range. This preferred length does not perform as well as the 1 to 3 minute category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average views. This pattern has remained stable for nearly three years, establishing it as a durable habit rather than a new trend. While the gap between posts is much longer than the field median, the consistency grade suggests a deliberate pace despite some variability in timing. A marketer can expect sporadic but high-impact drops rather than a frequent stream of content. New uploads most often appear on Wednesday and Friday, with 22:00 UTC being the busiest hour for new posts. Thursday is the quietest day for fresh content. You should time any campaign around these specific windows to align with their infrequent output.

Audience & Reach

The account holds a top-of-field rank with a nineteen point one multiple above the median creator. This position means a single campaign can reach an audience of broadcast scale rather than niche pockets. Content performs well against the median like rate by nearly one percent. A higher engagement rate suggests that a sponsored message will land with more weight per viewer than the average account. Data shows the audience sits entirely within the United States market. While a brand can reach American consumers effectively, they cannot count on any presence in other regions for this specific creator. The lifetime footprint includes eighteen point two billion plays across the total catalog. This means a brand tag appears alongside content that has been viewed billions of times rather than starting from zero. The audience fits the beverage category because the high like response and broadcast scale support a primary consumer product.