Beauty khan

This creator ranks 145 out of 1349 tracked accounts and holds 21.3M followers, making them a giant that stands at 19.4 times the median follower count of 1.1M. The account has gained 248.9K followers every month over its 7.1 year lifespan, which marks the growth as fast for a creator with this much history. A large archive of 11.6B total plays and 931.6M total likes across the entire catalogue establishes an enormous established footprint. The 7.6M total shares indicate high word of mouth spread while 5.1M total saves suggest that the content provides consistent rewatch value for the audience. While the average views of 5.8M per video are in line with what a creator of this size would expect, the 8.00% like rate beats the 4.93% median to show high engagement depth. The upcoming report details specific content performance and engagement trends across the most recent posts.

This audience approves of content at a rate well above the median. The 8.00% like rate places the creator in the top 30% of performers for initial approval. Downloads represent the highest intent to return with a rate of 0.109%. This is followed by comments at 0.067%, shares at 0.065%, and saves at 0.044%. These actions total 6.3K downloads, 3.9K comments, 3.8K shares, and 2.6K saves per video. The high download rate shows the audience views this as keeper content for their devices. Commenting and sharing are also strong indicators of community discussion and word-of-mouth spread. Because these figures outpace the save rate, a brand should treat this as an audience that wants to own the content rather than just bookmark it. Reach is erratic due to a high consistency coefficient of 1.14. Only 11.0% of the 300 videos hit the 2x average mark with 33 successes. A small group of 8 videos reached the 5x threshold. These figures suggest that while peaks occur, steady growth is not the current trend. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. With 21.3M followers, they sit in a high bracket where brand partnerships command between $50,000 and $100,000 per post. These payouts far exceed what the Creator Fund offers because that program pays pennies per thousand views. While total view counts are high, creator funds do not scale with influence in the way that direct sponsorships do. A rank of 145 out of 1349 puts this creator in a position of power. They command a premium and can decline lower offers to maintain brand exclusivity. The high like rate suggests an engaged audience that justifies a higher price point within their bracket. A buyer should use the $50,000 to $100,000 range as a starting point for negotiation. Dividing this band by 5.8M average views results in a cost per view between $0.008 and $0.017. This helps a buyer see if they are paying for the reach of the video or the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed, with more than half of all posts landing under 15 seconds. While the 30 to 60 second bucket earns a higher engagement rate, it represents a tiny fraction of total output. Choosing the 15 to 30 second format over the shortest clips yields an increase in engagement of about 1.09 percentage points. Stick to these shorter durations to maintain consistent reach while keeping viewers engaged. Original audio dominates the strategy at nearly 86% of all posts. This choice prioritizes a recognizable brand identity over the easy reach provided by trending sounds. Captions remain concise, averaging around 98 characters to frame the content without distracting from the visual. Disabling both duet and stitch features keeps the experience private and ensures viewers focus solely on the primary creator. The top post reached 43.3 million views at only 10 seconds long, performing at 7.5 times the normal reach for this account. It gathered 2.9 million likes against just over 10k comments. This ratio of 272 likes per comment shows a heavy tilt toward quick taps and passive watching rather than active debate. Success here comes from visual impact that rewards immediate viewing. Average views sit at 5.8 million, indicating a large established audience rather than a small niche growth phase. Advice on specific engagement rates matters less for this account because the baseline reach is already very high. The sheer volume of viewers ensures any content that fits these core stylistic choices will perform well.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with a majority of content falling into this category. Although these shorter clips are more frequent, the 30 to 60s length achieves the highest engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. They produce content at an intense pace that allows for frequent brand touchpoints throughout any given week. While their consistency grade is average, the 53-day span shows they have established this high-output habit recently. The account ranks near the top of its peer group in followers and views. You can expect a dense drumbeat of content rather than sporadic drops. New posts land most often on Sunday and Monday, with the busiest upload hour occurring at 12:00 UTC. Thursday is the quietest day for new uploads. Marketers can time specific tie-ins to these high-frequency windows to ensure constant visibility during a campaign.

Audience & Reach

Ranked 145 out of 1349 creators with a multiple of 19.4 over the median identifies this profile as broadcast-scale. A single campaign here provides reach across a wide audience rather than a niche segment. India accounts for 100% of the sampled video data. While a brand can effectively target the Indian market through this creator, they cannot count on any other regions to fulfill a global brief. The like rate sits well above the median average. This indicates that a sponsored message earns a stronger engagement response from viewers than the typical creator. Total plays reach 11.6 billion across the catalog of videos. A brand tag placed here sits alongside content that has already been watched billions of times rather than starting as a fresh entry. The audience fits the Beauty category because the high like rate and broadcast-scale size provide a stable environment for cosmetic products.