DermDoctor | Dr. Shah

This account ranks 198 out of 1349 tracked creators and holds 17.9M followers, which is 16.3 times the median follower count of 1.1M. This position establishes the creator as a giant at the top of the field. Growth is fast for an account aged 6.5 years based on its acquisition of 227.9K new followers every month. The catalog has amassed 11.3B total plays and 321.2M total likes to build a large historical footprint. High share totals of 16.7M indicate strong word of mouth movement across the platform while 21.5M total saves confirm that content provides high rewatch value for the audience. Average views reach 7.2M per video, which is in line with what an account of this follower size would predict. However, the 2.85% like rate falls below the 4.93% median, suggesting that while the reach is wide, the engagement density on individual videos is lower than average for similar creators. The following report provides a deeper breakdown of these performance metrics and audience interactions.

The audience approves less than the typical user for this platform as the 2.85% like rate sits below the 4.93% median at rank 953 of 1349. High save rates of 0.191% and share rates of 0.148% indicate high intent to return and word-of-mouth spread compared to low comment volumes of 0.016%. These figures correspond to 13.8K saves, 10.7K shares, 1.2K comments, and 922 downloads. Saving and sharing run hot for this creator while conversation remains cold. A brand should expect a community that treats content as a reference tool rather than a social forum. Reach is erratic with a consistency score of 2.41. Only 16 videos reached the 2x average mark while only 4 hit the 5x threshold. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large follower base. A campaign budget for this account likely falls between $150,000 and $250,000 per post. The Creator Fund pays only a few cents per thousand views, making it a negligible source of income compared to high-value brand deals. Sponsorship pay scales with the total audience size while creator fund payouts depend on view volume alone. The rank of 198 out of 1349 places this creator in a position of power. A top-ranked profile like this commands a premium because they can decline low-paying briefs to maintain brand integrity. Buyers should view the quoted range as a starting point for negotiation rather than a fixed price. The lower engagement rate suggests the audience is large but less active, which may provide some room for negotiation within that high bracket. A cost-per-view check helps determine if a buyer pays for reach or for the specific name. At 7.2M average views, a $150,000 fee results in a cost of roughly $0.02 per view. This calculation allows a brand to see if they are paying extra for the influence and authority of the creator. These are modelled estimates from public metrics, not disclosed earnings.

Short clips and longer features share similar space on this feed, but the data shows a clear preference for depth. Videos over three minutes reach an engagement rate of 4.75% compared to just 2.98% for those under 15 seconds. Choosing the longer format yields nearly double the engagement per view. Focus on content that allows for more information rather than quick hooks to maximize interaction. Original audio appears in nearly 75% of the posts. This choice sacrifices the reach of trending sounds to build a unique brand identity through consistent voice. Caption lengths average about 123 characters, providing enough space for educational context. Disabling both duet and stitch options keeps the focus on the primary content without inviting outside remixes. The top video lasted 14 seconds and pulled 135.9 million views, which is over 18 times the normal reach. It gathered 2.7 million likes against only 3.9k comments. This lopsided ratio of 688 likes per comment means the clip earned passive watching rather than active debate. Average views stay high at 7.2 million, meaning this account already commands a large audience. New content should aim for stability and reach within this established base rather than trying to find a new one. The scale is large enough that minor variations in engagement rates do not change the overall impact of any single post.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account distributes content evenly across most lengths with a slight preference for videos between 15 and 30 seconds. This preferred range does not perform as well as the 3 minute plus videos which have the highest engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they maintain a consistent volume that meets the field median while holding a high follower rank. The posting pace is established over several years, making it a durable habit for long-term planning. Despite a lower consistency grade, the volume remains steady relative to their peers. You can expect fresh content most often on Wednesday and Saturday. New uploads typically land around 02:00 UTC, while Sunday remains the quietest day for new posts. Marketers can rely on this dependable drumbeat of content rather than sporadic drops. This reliability makes it easy to time a campaign around their frequent updates.

Audience & Reach

Ranked 198 out of 1349 creators, this account sits at a 16.3x multiple above the median follower count. This high ranking indicates broadcast-scale reach for any single campaign. The like rate falls below the median by more than half. A lower engagement ratio suggests the content reaches many viewers but may result in less frequent interactions with the specific brand message. The audience is concentrated in the United States at a 99% share of sampled views. While a brand can reach US consumers effectively through this profile, they cannot expect to reach audiences in Puerto Rico or Mexico via this creator. Total plays across the catalog sit at roughly 11.3 billion. Because a single sponsored post sits alongside content that has already accumulated billions of plays, the brand placement functions as part of an established archive rather than a fresh start. The audience fits the skincare and medical beauty category. The high follower count provides scale while the lower like rate confirms the primary value lies in reach over high engagement density.