ladygaga

This account sits as a giant in the field with a rank of 202 out of 1349 tracked creators because its 17.8M followers are 16.2 times the median follower count. Growth remains fast for an account that is 9.8 years old based on the acquisition of 152.1K new followers every month. The catalog has built a large footprint through 1.4B total plays and 146.4M total likes. High share numbers at 2.7M indicate consistent word of mouth movement while the 5.8M total saves confirm deep rewatch value for the audience. This high level of saved content suggests that the content provides lasting utility or high aesthetic value to the viewer. The average of 9.3M views per video is in line with what a creator of this size would expect from their current reach. A like rate of 10.66% more than doubles the 4.93% median, confirming that the audience is highly engaged with the content provided. The rest of this report covers specific engagement trends and deeper audience demographics.

The audience approves of content at more than double the median rate, placing the creator in the top 15% for engagement. This high approval indicates a loyal fan base rather than casual observers. Saves represent the most frequent action with a 0.422% rate compared to 39.2K saves. Shares follow at 0.198% with 18.4K shares, while comments reach 0.171% and total 15.9K. Downloads are the rarest action at 0.061% for 5.6K units. The high ratio of saves to other actions proves this audience views content as a reference point they intend to return to. Brands can expect high retention from these fans rather than just passive scrolling. Reach is inconsistent across the 133 videos. Only 11.3% of posts hit 2x the average reach, while only three reached 5x. A coefficient of variation of 1.13 indicates erratic growth patterns. This suggests that individual pieces must break through specific cultural moments to gain scale. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 17.8M followers, her brand partnerships likely command a fee between $50,000 and $100,000 per post. This is because sponsorship income scales with total follower count while Creator Fund payouts depend on views alone. The Creator Fund pays only pennies per thousand views, making it a negligible source of income for an account of this size compared to direct brand deals. Her rank of 202 out of 1349 places her in a tier that commands a notable premium. High ranking allows her to demand top rates and decline briefs that do not meet specific criteria. A buyer can use the $50,000 to $100,000 range as a starting point for negotiations rather than a fixed cost. Her high like rate suggests she sits at the upper end of this bracket due to strong audience engagement. A cost per view check helps determine if a quote pays for reach or brand equity. Dividing her sponsorship band by 9.3M average views results in a cost of $0.005 to $0.01 per view. This low per-view cost confirms that much of the fee is based on her name and influence rather than raw impressions alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed as most posts fall under 30 seconds. Videos over three minutes earn a 12.41% engagement rate while those between one and three minutes only reach 5.55%. This gap means longer content captures more than double the engagement per view of mid-length clips. Focus on the short, snappy format for high volume but use the long-form style when deep engagement is the goal. Original audio appears on over half the posts to build a specific brand identity. This choice sacrifices some potential reach from trending sounds to maintain a unique aesthetic. Captions stay brief at 83 characters, ensuring the text supports rather than distracts from the visual. Turning off duet and stitch features keeps the focus entirely on the primary content without inviting outside remixes. The top video lasted 15 seconds and hit over 75 million views, outperforming average reach by a factor of 8.2. It gathered 9.5 million likes against only 60.3k comments to show a large lean toward passive watching. This ratio means the clip won through quick taps rather than sparking active conversation. Average views near 9.3 million indicate a large established audience. Success for this account relies on maintaining high-volume visibility across broad demographics. The scale of the reach makes specific engagement tweaks less about growth and more about refining how millions interact with each post.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they make up the largest portion of content. However, the longest video category performs better in terms of engagement percentage.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This account ranks near the top of the field for followers while posting well below the median frequency. The content is high-effort rather than a result of neglect. This pace has remained stable for over four years, making it a durable and proven habit. While the gap between posts is wide compared to the average creator, the consistency score indicates an erratic rhythm with occasional bursts of activity. Marketers should expect sporadic drops rather than a dependable drumbeat of daily content. New content most often lands on Wednesday and Friday around 19:00 UTC. Sunday remains the quiet day for new uploads. You can plan high-impact campaigns around these specific windows to align with her infrequent but highly viewed posts.

Audience & Reach

This account holds a top-of-field rank with a multiple of 16.2 over the median creator. Such size provides a brand with broadcast-scale reach for a single campaign. The audience sits in one primary market with the United States holding a 94% share. While this allows a brand to reach American consumers well, it means they cannot count on Canada or Japan for a global strategy. Engagement levels sit more than double the median like rate. This high ratio indicates that a sponsored message will land with much more impact than a standard post from a typical creator. A back catalogue of 1.4 billion plays provides the context for any new partnership. Because this volume is so high, a brand tag sits beside content that has already been viewed billions of times rather than starting fresh. The profile fits the music and entertainment category. This alignment follows the large audience size and the strong like response found in these metrics.