UEFA EURO

This creator ranks 199 out of 1349 tracked accounts and holds 17.9M followers, which is 16.3 times the median follower count of 1.1M. This makes the account a giant at the top of the field. Growth is fast as the profile adds 268.7K new followers every month despite being 5.5 years old. The lifetime footprint across the catalog is large with 4.5B total plays and 396.9M total likes built up over its lifespan. The 8.8M shares indicate a high level of word of mouth spread while the 22.2M saves suggest that the content provides substantial keeper value for the audience. This reach verdict shows that the 8.91% like rate is much higher than the 4.93% median, and the average of 2.0M views per video is well in line with what an account of this size should produce. The next section of this report breaks down specific engagement patterns and audience demographics.

The audience approves of content at a much higher rate than the average user, ranking 351 out of 1349. This indicates a high level of baseline sentiment for the brand. Saves represent the most frequent action with a 0.498% rate, followed by shares at 0.198%, downloads at 0.148%, and comments at 0.033%. These figures translate to 9.7K saves, 3.9K shares, 2.9K downloads, and 638 comments per video. The audience prioritizes keeping content for later use and sharing it with others over joining active conversations. This mix shows that the audience treats the content as a reference tool rather than a community forum. Brands should focus on high-value information that justifies saving or sharing. Reach is inconsistent across the 279 videos. Only 7.2% of posts reached double the average, while 8 reached five times the average. A consistency score of 3.66 indicates erratic reach patterns rather than steady growth. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account because of its large reach. With 17.9M followers, the creator commands an estimated sponsorship band between $40,000 and $80,000 per post. Creator Fund payouts are much lower since those payments scale with views and pay only pennies per thousand. Sponsorships provide a more stable income because they scale with total follower count rather than fluctuating daily view counts. A rank of 199 out of 1349 means this creator sits in the top tier of the platform. This high ranking allows them to command a premium over standard rates and decline low-value briefs. The high like rate suggests their audience is highly engaged, placing them at the top end of their expected value range. A cost per view check puts the estimated value at $0.02 to $0.04 per view based on 2M average views. This calculation helps a buyer determine if a quote reflects genuine reach or just the prestige of the brand name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with 60% of posts staying under 15 seconds. This specific length outperforms the 1 to 3 minute format by a margin of 1.08%. Create content in the sub-15 second range to capture nearly double the engagement rate found in longer videos. Stick to these shorter windows to maximize the interaction from viewers. Original audio appears on less than one fifth of the posts. This choice means the account prioritizes trending sounds over custom audio to gain wider reach through existing trends. Captions stay brief at 55 characters, ensuring the text acts as a quick hook rather than a long story. Disabling both duet and stitch options keeps the focus on the primary footage without inviting others to remix the content. The standout video clocked in at 9 seconds and achieved 85.1 million views, which is about 43.5 times the normal reach for this account. It gathered 9.7 million likes against only 24.1k comments. This ratio of 403 likes per comment shows a heavy lean toward quick taps rather than active debate. Success here came from passive watching and instant gratification. Average views sit at 2 million, meaning the account already maintains a large audience. While specific creative choices like length influence engagement rates, the high floor of views means the brand is already established. Growth strategies should focus on maintaining this volume through consistent formatting rather than seeking out small gains for a smaller reach.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 170 videos under 15 seconds. The 30 to 60s category performs better than longer clips at 8.6% engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with a steady output that has remained stable for nearly two years. While their consistency grade is low due to irregular gaps between posts, the high volume of content relative to the average creator provides a reliable stream of material. Their large follower rank and high average view counts confirm their position as a top-tier account despite the occasional erratic timing. New content typically lands on Tuesday and Wednesday, with 19:00 UTC serving as the busiest hour for uploads. Saturday remains the quietest day for new posts. Marketers can expect a dependable drumbeat of content to support a campaign rather than sporadic drops. You can time brand tie-ins specifically for the mid-week windows when fresh videos are most likely to appear.

Audience & Reach

The account ranks 199 out of 1349 with a multiple of 16.3 over the median creator. This positioning confirms broadcast-scale reach for any campaign. High engagement levels place the like response well above the median rate. A brand message earns a stronger sentiment per viewer compared to average accounts. Geographic data shows a concentration in Great Britain at 97%. While brands can effectively target this primary region, they cannot rely on Slovakia or Switzerland for a global campaign and must seek other creators for those markets. The lifetime footprint totals approximately 4.5 billion plays across the catalog. A brand tag will sit alongside content that has already been viewed billions of times rather than appearing as a fresh start. This audience fits the Sports category because the high engagement and broadcast-scale reach align with major tournament interest.