Meredith Duxbury

Ranked 200 out of 1349 creators, this account is a giant that holds 17.9M followers to remain 16.3 times the size of the median creator. The growth trajectory is fast as it adds 232.9K new followers every month despite being an older account at 6.4 years old. A large catalog has built up over its lifetime including 1.4B total plays and 98.2M total likes across all content. The 1.1M shares indicate a high level of word of mouth movement while the 3.0M saves suggest that the content provides deep utility or rewatch value for the audience. This creator maintains an average of 525.6K views per video, which is in line with what an account of this size would predict. The like rate of 7.10% clears the 4.93% median to confirm that the engagement remains high relative to the total reach. The rest of this report breaks down specific content pillars and audience demographics.

This audience approves content at a rate well above the median. The high like rate indicates strong initial sentiment from viewers. Savvy brands can expect positive reception to new creative assets. The data reveals specific ways the audience interacts with these posts. Saves represent the highest intent for return and reference at 0.217%. Shares follow at 0.077% as a form of word-of-mouth advocacy. Commenting rates sit at 0.022% while downloads reach 0.009%. These percentages reflect 1,100 saves, 407 shares, 117 comments, and 46 downloads per video. This audience heavily favors saving content for later use over active discussion. A brand should prioritize evergreen information that serves as a useful reference rather than content designed to spark a conversation. Reach is inconsistent across the 287 videos. Only 11.5% of posts reached twice the average while only 13 hit five times the mean. The high consistency coefficient of 2.01 confirms erratic reach patterns. This means individual hits are rare rather than predictable. This is a save-heavy, active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of her large reach. Based on 17.9M followers, she likely commands a sponsorship fee between $40,000 and $85,000 per post. Creator Fund payments are much lower because they scale with views and pay only pennies per thousand. This disparity makes brand partnerships the only viable way to monetize at her level of influence. Her rank of 200 out of 1349 places her in a tier where she commands a premium from advertisers. High ranking allows her to demand higher rates while declining lower offers that do not meet her standards. A buyer should treat the quoted range as a starting point for negotiation rather than a fixed price. The high like rate suggests she can sit at the top end of this pricing bracket. A cost per view check helps determine if a quote pays for reach or for the name. At 525.6K average views, a $60,000 fee equates to roughly $0.11 per view. This figure helps a buyer judge if they are paying for her specific influence or just for mass visibility. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate the content strategy with nearly half of the feed landing under 15 seconds. Longer videos between one and three minutes actually earn a much higher engagement rate than the 30 to 60 second bucket. This gap means that longerer-form content performs better by roughly 40% per view compared to mid-length clips. Focus on these longer windows to maximize interaction rather than sticking to shorter loops. Original audio powers most of the posts, meaning this account prioritizes a distinct brand over riding trending sounds for reach. Captions remain brief at an average of 45 characters to keep the focus on visual elements like glam and makeup. Disabling both duet and stitch features keeps the content exclusive and prevents other creators from remixing the footage. The top video reached 11.1 million views, outperforming the normal reach by over 20 times. This 24-second clip earned a large amount of likes compared to its comment count. Such a lopsided ratio indicates that viewers preferred quick taps and passive watching rather than joining a conversation in the comments. Average views stay high at over half a million per post, which defines this as an established account with a large audience. Success here relies on maintaining a consistent aesthetic for a large base rather than chasing sudden growth. The content is built to sustain a steady volume of views from millions of followers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 143 total uploads. The 1 to 3 minute category has a higher engagement rate of 7.42% compared to the 5.26% for 30 to 60 second clips.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. Their output of over nine videos per week creates a rapid stream of content for brands to tap into. While the consistency grade is low and the gap between posts fluctuates wildly, this behavior has persisted for over seven months. They have established a durable habit of frequent posting despite the irregular intervals. New content typically lands on Tuesday and Wednesday with a peak upload window at 21:00 UTC. Sunday remains the quiet day for new uploads. Marketers can expect a steady drumbeat of fresh posts rather than sporadic drops. You can reliably time a campaign around their high-frequency output during the mid-week windows.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 16.3 over the median follower count. This position indicates broadcast-scale reach for any single campaign. The like response sits well above the median percentage. A brand message earns a stronger engagement rate per viewer than the average profile in this category. The audience concentration is heavily skewed toward the United States market. While this allows a brand to reach American consumers effectively, it means the French and Italian segments are too small to support any specific regional objectives. Campaigns targeting these smaller territories would require different creators. A back catalogue of 1.4 billion plays provides a deep historical footprint for every piece of content. A brand tag placed here sits alongside material that has already been viewed by millions of people over time rather than starting from zero. The high like response and top-of-field ranking suggest this account fits the Beauty category. The combination of consistent engagement and broad reach makes it a viable choice for large product launches.