JLO

Ranking 197 out of 1349 tracked creators, this account sits as a giant with 17.9M followers, which is 16.3 times the median size of 1.1M. The growth trajectory is steady at 211,000 new followers each month over its 7.1 year lifespan. While average views reach 2.8M per video, the 6.90% like rate exceeds the 4.93% median to indicate high engagement relative to what a follower count of this scale typically produces. The rest of the report covers deeper audience breakdown and content performance metrics.

The audience approves of content at a rate above the median. This high approval indicates a loyal fan base that favors the creator's specific aesthetic. Saves represent the most frequent action with a 0.239% rate. Shares follow at 0.131% while comments sit at 0.087%. These metrics translate to 6.6K saves, 3.6K shares, and 2.4K comments per video. The high ratio of saves relative to other interactions proves the content has high keeper value for viewers. Brands should treat this as a reference point rather than a conversation starter. Reach is inconsistent due to a high consistency coefficient of 2.92. Only two videos hit the double average mark while one reached five times the average. This suggests a sporadic reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to the large follower base. A creator with 17.9M followers can command a sponsorship fee between $50,000 and $120,000 per post. This high valuation stems from brander interest in reach rather than Creator Fund payouts. While the fund pays only pennies per thousand views, sponsorship fees scale directly with total follower count to capture premium brand attention. A rank of 197 out of 1349 places this creator in a position of power where they can command a premium. High ranking allows them to be selective and decline lower offers because their name carries notable weight. A buyer should view the $50,000 to $120,000 range as a starting point for negotiation rather than a fixed price. The cost per view sits between $0.018 and $0.043 based on the 2.8M average views. This metric helps a buyer determine if a quote is paying for raw reach or the prestige of the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Most clips fall into the 30 to 60 second window. Focus on this timeframe to replicate the steady engagement of the account. The 15 to 30 second bucket performs better than the under 15 second clips, which saw a notable drop in interaction. Original audio appears on most posts, sacrificing potential trend-driven reach for a consistent brand identity. Captions stay short at around 79 characters to keep the focus on the visual. Duet and stitch are open on every post to encourage others to remix the content. The top video lasted 22 seconds and reached over 16 times the normal audience. It earned 4.1 million likes against 24.3k comments, showing a heavy lean toward quick taps rather than deep discussion. This clip worked as passive entertainment for a large crowd. Average views near 2.8 million mark this as an established powerhouse with a high floor of reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 60 seconds with 21 out of 32 videos falling in those ranges. The average length is 33s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a top-tier follower rank and high average views despite posting well below the field median. Her content cycle is not driven by volume but by high-impact production. The pace has remained consistent for over six months, though the high variance in gaps indicates she does not follow a clockwork schedule. New content typically lands on Monday and Tuesday with a peak at 19:00 UTC. Thursday is her quietest day. Because of the erratic nature of these intervals, you cannot rely on a steady weekly drumbeat for a campaign. Marketers should expect sporadic drops rather than predictable frequency, but they can aim to align tie-ins with the Monday and Tuesday windows when she is most active.

Audience & Reach

The account ranks in the top of the field with a follower count over sixteen times the median creator. This high rank means a single campaign can reach a broad audience beyond the scope of a typical influencer. The like rate sits well above the median, indicating a stronger engagement signal per viewer. A brand message will land with more impact than it would on an average account in this category. This profile fits the beauty and fashion category because the high follower rank provides scale while the strong like response suggests effective content stickiness.