@nickelodeon | TikTok Account Stats

Q: How many followers does @nickelodeon have on TikTok?

@nickelodeon has 15.6M followers on TikTok.

Q: What is @nickelodeon's TikTok engagement rate?

@nickelodeon has an engagement rate of 9.53% based on their recent videos.

Q: How much does @nickelodeon earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @nickelodeon as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $77,791 - $186,698 per post.

Q: How many TikTok videos has @nickelodeon posted?

@nickelodeon has posted 5.1K videos on TikTok.

Account Overview

What This Report Covers

Nickelodeon (@nickelodeon) is a verified film & TV TikTok account with 15.6M followers and 5,090 videos. That ranks 244 of the 1,349 accounts with a TKMetrics report by followers, 14.1x the median account. Since it was created 9.1 years ago it has averaged 142.1K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2017-05-05
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	43K:1

Data Summary

Videos Analyzed	254 (5.0% of total)
Avg Plays per Video	149,669
Avg Likes per Video	13,166
Engagement Rate	9.53%

Metrics based on 254 most recent videos (5.0% of 5.1K total). Averages and rates leave out 2 of the 3 pinned videos, which stay at the top of the profile however old they are; 1 more has no stored play count and is still counted.

Engagement Analysis

Based on 252 of 254 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 252 videos we analysed got an average of 149.7K plays and 8.8% of viewers liked them, 2.0x the 4.5% median like rate of the creators we track. Saves (0.70% of views) and shares (0.69%) are about level; comments are 0.04%.

149.7K

Avg Plays/Video

13.2K

Avg Likes/Video

58

Avg Comments/Video

1.0K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 254 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 252 that aren't pinned.

295.7K

Median plays, top 60 videos

30.0K

Median likes, top 60 videos

570.2K

75th percentile plays

10.6M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 252 videos of the sample that aren't pinned across 5.1K total videos.

761.8M

Est. Total Plays

350.0M

Total Likes (TikTok's count)

295.2K

Est. Total Comments

5.3M

Est. Total Shares

5.3M

Est. Total Saves

Engagement Ratios

@nickelodeon turns 8.8% of views into likes, 0.70% into saves and 0.69% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

8.80%

Likes / Views

0.04%

Comments / Views

0.69%

Shares / Views

0.70%

Saves / Views

Viral Hit Rate

11.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 57% of the creators we track. The 5x figure is the same measure at five times the norm.

11.1%

2x Avg (28 of 252)

3.6%

5x Avg (9 of 252)

Measured against the average of the 252 videos that aren't pinned.

Consistency Score

@nickelodeon's view count swings by a CV of 4.01, steadier than 10% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 4.01

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @nickelodeon as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 15.6M followers

$77,791 – $186,698

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 254 videos

28 of the 252 videos that aren't pinned (11.1%) passed twice the average plays and 9 passed five times it. Plays are uneven from one video to the next (consistency grade D). 94 of 254 videos are under 15 seconds and 5 run a minute or longer, so few of its videos can earn Creator Rewards.

Primary Content Categories

lifestyle

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

21s

Average Duration

<15s

94

15-30s

96

30-60s

59

1-3min

4

3min+

1

The account favors short videos between 15 and 30 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

80.7%

205 of 254

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 9.53% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s	94	5.12%
15-30s	96	6.59%
30-60s (best)	59	7.92%
1-3min	4	4.87%
3min+	1	8.26%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 254 videos (5.0% sample)

The videos we analysed went up most often on Tuesday and Thursday and most around 18:00 and 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 254 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 255 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 255 uploads with a date, a wider set than the 254 videos analysed above.

Tuesday

51

Thursday

41

Wednesday

40

Monday

38

Friday

37

Saturday

32

Sunday

16

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

Tuesday and Thursday are top upload days while Sunday is a quiet day.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 254 most recent videos (5.0% of 5090 total). Counts reflect appearances in sampled videos.

#NFLSlimetime (44) #SpongeBobMovie (3) #GoldenGlobes (2) #MacysParade (2) #HollywoodArts (1) #Survivor50 (1) #SBLX (1) #GRAMMYs (1) #WyldePak (1) #TMNT (1) #TalesOfTheTMNT (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 254 most recent videos (5.0% of 5090 total). Excludes stopwords, hashtags, and mentions.

nickelodeon (32) kids (30) day (19) watch (17)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

38 unique sounds | from 254 sampled videos

original sound - nickelodeon - Nickelodeon 205x

Big Guy - from "The SpongeBob Movie: Search for SquarePants” - Ice Spice 6x

SpongeBob SquarePants Theme Song - Lo-Fi Remix - Nickelodeon 5x

Are You Ready To Rock - Hip Hop Remix - Nickelodeon 3x

bounce (i just wanna dance) - фрози & joyful 2x

Teenage Mutant Ninja Turtles Theme - Remastered 2023 - Teenage Mutant Ninja Turtles 2x

original sound - nav._.malhi - Dj_Malhi 1x

Bright and fun upbeat pops, Kids, Animals, Pets, Fun, Cute, Happy, Playful, Upbeat(1465232) - SAKUMAMATATA 1x

Calm Presence - Mystic Veil 1x

Cute - JerryJeyy 1x

What the numbers say

Strengths

+ Like rate 8.8%, 2.0x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 5 of 254 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @nickelodeon

How many followers does @nickelodeon have on TikTok?

@nickelodeon has 15.6M followers on TikTok.

What is @nickelodeon's TikTok engagement rate?

@nickelodeon has an engagement rate of 9.53% based on their recent videos.

How much does @nickelodeon earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @nickelodeon as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $77,791 - $186,698 per post.

How many TikTok videos has @nickelodeon posted?

@nickelodeon has posted 5.1K videos on TikTok.

Nickelodeon