Billie Eilish Home

Billie Eilish Home

@billieeilishhome

"HIT ME HARD AND SOFT" THE ALBUM OUT NOW

Joined 2021-02-18

15.5M

Followers

2

Following

145.6M

Total Hearts

337

Videos

431.9K

Avg Hearts/Video

lifetime average

16.54%

Engagement Rate

5.3y

Account Age

242.9K

Followers/Month

lifetime average

2.3M

Hearts/Month

lifetime average

5.3

Videos/Month

lifetime average

We also record @billieeilishhome's follower count over time. See the @billieeilishhome TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Billie Eilish Home (@billieeilishhome) is a verified music TikTok account with 15.5M followers and 337 videos. That ranks 245 of the 1,349 accounts with a TKMetrics report by followers, 14.1x the median account. Since it was created 5.3 years ago it has averaged 242.9K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2021-02-18
Verification Yes
Profile language (app setting) EN
Follower Ratio 7.8M:1

Data Summary

Videos Analyzed 291 (86.4% of total)
Avg Plays per Video 2,437,930
Avg Likes per Video 391,478
Engagement Rate 16.54%

Metrics based on 291 most recent videos (86.4% of 337 total).

Engagement Analysis

Based on 291 videos (86.4% sample)

Across the 291 videos we analysed (Jul 10, 2023 to Jun 10, 2026), the average video got 2.4M plays and 16.1% of viewers liked it, 3.6x the 4.5% median like rate of the creators we track. Saves (1.39% of views) outnumber shares (0.40%); comments are 0.08%.

2.4M

Avg Plays/Video

391.5K

Avg Likes/Video

1.9K

Avg Comments/Video

9.8K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 291 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 291.

5.9M

Median plays, top 60 videos

842.6K

Median likes, top 60 videos

8.4M

75th percentile plays

64.7M

Top Video

25.96

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 291-video sample across 337 total videos.

821.6M

Est. Total Plays

145.6M

Total Likes (TikTok's count)

633.6K

Est. Total Comments

3.3M

Est. Total Shares

11.4M

Est. Total Saves

Engagement Ratios

@billieeilishhome turns 16.1% of views into likes, 1.39% into saves and 0.40% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

16.06%

Likes / Views

0.08%

Comments / Views

0.40%

Shares / Views

1.39%

Saves / Views

Viral Hit Rate

13.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 79% of the creators we track. The 5x figure is the same measure at five times the norm.

13.7%

2x Avg (40 of 291)

2.1%

5x Avg (6 of 291)

Consistency Score

@billieeilishhome's view count swings by a CV of 1.98, steadier than 54% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 1.98

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 2.4M views/video, and about 8.3 videos a month (its posting rate in this sample)

$522 – $1,305

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (22 of 291 analysed videos, with 6% of their views)

Sponsorship Value (Est. Per Post)

Based on 15.5M followers

$77,650 – $186,360

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 291 videos

40 of the 291 videos (13.7%) passed twice the average plays and 6 passed five times it. Plays are uneven from one video to the next (consistency grade D). 32 of 291 videos are under 15 seconds and 22 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

34s

Average Duration

<15s
32
15-30s
100
30-60s
137
1-3min
22

The account favors videos between 30 and 60 seconds as it contains the most content in this range.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

77.7%
226 of 291

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 16.54% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits below every row.

Duration Videos Avg Engagement
<15s 32 17.33%
15-30s (best) 100 18.55%
30-60s 137 17.77%
1-3min 22 17.39%

Posting Patterns & Optimal Timing

Based on 291 videos (86.4% sample)

The account posts 1.9 videos a week, most often on Wednesday and Thursday and most around 19:00 and 20:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 1.9
Avg Gap Between Posts 88.2h
Data Range Jul 10, 2023 to Jun 10, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday
63
Thursday
62
Friday
55
Tuesday
40
Monday
26
Saturday
23
Sunday
22

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Wednesday and Thursday at 19:00 UTC.

Top Videos

Top 60 by play count from 291 analyzed

144.0M

Combined Plays (Top 5)

21.5M

Combined Likes (Top 5)

28.8M

Avg Plays per Top Video

Sep 18, 2024

Billie singing WILDFLOWER on @COLORS

64.7M

Views

9.4M

Likes

25.6K

Comments

219.3K

Shares

729.6K

Saves

⏲ 39s ♪ Original sound WILDFLOWER Live from COLORS – Billie Eilish Home
Nov 15, 2024

“WILDFLOWER” live at HIT ME HARD AND SOFT THE TOUR in Chicago

22.9M

Views

4.3M

Likes

11.5K

Comments

136.8K

Shares

365.6K

Saves

⏲ 43s ♪ original sound - billieeilishhome – Billie Eilish Home
Aug 14, 2023

Watch Billie’s performance of “What Was I Made For?” at Lollapalooza now.

21.1M

Views

2.9M

Likes

13.5K

Comments

77.7K

Shares

240.3K

Saves

⏲ 30s ♪ original sound - billieeilishhome – Billie Eilish Home
Jul 10, 2023

Billie’s upcoming song, “What Was I Made For?” featured in the new Barbie movie trailer.

20.4M

Views

2.6M

Likes

15.3K

Comments

80.0K

Shares

234.4K

Saves

⏲ 30s ♪ original sound - billieeilishhome – Billie Eilish Home
Dec 22, 2024

Billie performing “O Holy Night” at HIT ME HARD AND SOFT THE TOUR in Los Angeles

14.9M

Views

2.3M

Likes

9.9K

Comments

88.4K

Shares

199.9K

Saves

⏲ 32s ♪ original sound - billieeilishhome – Billie Eilish Home

55 more top videos for @billieeilishhome

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 291 most recent videos (86.4% of 337 total). Counts reflect appearances in sampled videos.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 291 most recent videos (86.4% of 337 total). Excludes stopwords, hashtags, and mentions.

eilish (118) billie (117) performing (94) hit (84) hard (84)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

33 unique sounds | from 291 sampled videos
original sound - billieeilishhome - Billie Eilish Home 205x
What Was I Made For? [From The Motion Picture "Barbie"] - Billie Eilish 14x
BIRDS OF A FEATHER - Billie Eilish 7x
CHIHIRO - Billie Eilish 7x
THE GREATEST - Billie Eilish 6x
LUNCH - Billie Eilish 5x
original sound - karinqwish - billyrics 4x
open up the door - BET 4x
INTRO (HIT ME HARD AND SOFT TOUR) - Billie Eilish 3x
original sound - m4y.songs_ - ¡Songs_may! 3x

What the numbers say

Strengths

  • + Like rate 16.1%, 3.6x the 4.5% median like rate of the creators we track
  • + Fans save videos (1.39% of views) 3.5x as often as they share them
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ Only 22 of 291 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @billieeilishhome

How many followers does @billieeilishhome have on TikTok?

@billieeilishhome has 15.5M followers on TikTok.

What is @billieeilishhome's TikTok engagement rate?

@billieeilishhome has an engagement rate of 16.54% based on their recent videos.

How much does @billieeilishhome earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @billieeilishhome's estimated Creator Rewards earnings are $522 - $1,305 per month (only videos over 1 minute earn), with estimated sponsorship value of $77,650 - $186,360 per post.

How many TikTok videos has @billieeilishhome posted?

@billieeilishhome has posted 337 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @billieeilishhome's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 291 analyzed videos (86.4% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @billieeilishhome TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/billieeilishhome-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.