LE SSERAFIM

This account ranks as a giant among the 1349 creators we track because its 15.3M followers are 13.9 times the median size of 1.1M. The growth trajectory is fast, with an acquisition of 274.4K new followers every month over its 4.7 year lifespan. A lifetime footprint of 4.5B total plays and 744.9M total likes indicates a large volume of content consumption across the entire catalog. The 35.7M shares suggest high word of mouth distribution while the 49.2M saves indicate that the content has substantial keeper value for the audience. This reach verdict confirms the account performs well because the 16.64% like rate is more than triple the median of 4.93%. The average of 2M views per video is in line with what an account of this size would predict. The rest of this report breaks down the specific engagement patterns and audience demographics found in the data.

This audience approves of content at a rate much higher than the platform average, ranking 37 out of 1349 creators. High engagement levels indicate strong fan sentiment. The behavior data shows a clear preference for personal archiving over public conversation. Saves are the most frequent action with 1.099% of views, followed by shares at 0.798%. Comments account for 0.1% while downloads sit at 0.064%. These figures translate to 21.9K saves, 15.9K shares, 2.0K comments, and 1.3K downloads per video. The audience over-indexes on archival behaviors like saving and sharing content rather than joining public discussions. Brands should prioritize high utility or aesthetic value that encourages fans to keep the content for themselves. Reach is somewhat inconsistent due to a coefficient of variation of 1.1. Only 11.6% of the 259 videos hit the 2x average mark, with only 4 videos reaching 5x growth. This suggests steady performance but infrequent viral spikes. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account. Based on 15.3M followers, a typical campaign fee falls between $40,000 and $60,000 per post. Creator Fund payouts are much smaller because they pay only pennies per thousand views. While view counts generate some volume, sponsorship fees scale with the total follower count to provide more stable income. The rank of 251 out of 1349 puts this creator in a high tier where the brand name commands a premium. They can decline lower offers and demand prices at the top of their range. A high like rate of 16.64 percent suggests deep engagement with the audience, justifying a higher price point within that bracket. Buyers should check the cost per view to see if they are paying for reach or for the name. Dividing the upper sponsorship estimate by 2.0M average views results in a cost of $0.03 per view. This metric helps identify if a quote is inflated by the creator's fame. These are modelled estimates from public metrics, not disclosed earnings.

Most posts fall in the 15 to 30 second range to create a consistent flow. Short clips under 15 seconds earn a higher engagement rate of 17.86% compared to longer content at 15.21%. Choosing the sub-15 format over the 1 to 3 minute option yields an engagement gain of roughly 2.6 percentage points per view. Focus on the shorter clips to maximize interaction with the audience. Original audio appears in fewer than one-fifth of the posts. This choice means the account prioritizes trending sounds to capture wider reach rather than building a unique sonic identity. Captions stay brief at an average of 56 characters to keep the focus on visual content. The lack of duet and stitch options keeps the feed closed to others, ensuring all attention stays on the primary footage. The top video lasted 37 seconds and reached 16.4 million views. This performance was about 8.2 times the usual reach for this account. It earned 2.1 million likes against only 6.7k comments. That ratio of over 300 likes per comment shows that people preferred quick taps over starting conversations. Average views sit at 2 million, marking this as a large established presence. Strategy here should focus on maintaining high volume for a huge fan base rather than seeking small growth gains. The account already commands a large reach regardless of specific minor tweaks to the content.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 160 uploads. These shorter videos perform better than longer content as they achieve 17.86% engagement compared to 15.21% for videos over one minute.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. They maintain a rapid output of over thirty videos per week, creating a dense stream of content for your brand to tap into. While the consistency grade is average and the gap between posts varies, this pace has been established for nearly two months. This duration suggests a stable habit even if the exact timing of each post fluctuates slightly. You can expect a dependable drumbeat of new content rather than sporadic updates. Most fresh uploads land on Monday and Tuesday, while Wednesday remains the quietest day. Content typically peaks around 15:00 UTC. Marketers can plan multi-day tie-ins knowing that new material will appear almost daily during your campaign.

Audience & Reach

The account holds a top-of-field rank with a multiplier of 13.9 over the median follower count. This size provides a campaign with broadcast-scale reach across a wide audience. Content engagement sits well above the median like rate at more than triple the typical percentage. A high ratio means every sponsored post earns a much stronger response from viewers than standard content. Data shows the audience resides entirely within South Korea. Brands can effectively target the Korean market but cannot expect to reach audiences in other regions through this specific profile. A global campaign would require additional creators to capture markets outside of the local territory. The archive contains 4.5 billion total plays across the catalog. A brand tag placed among these videos sits alongside content that has already been viewed billions of times rather than starting fresh. This audience fits the music and entertainment category because the high like response and broad follower rank indicate a popular talent with high engagement.