15.4M
Followers
6.7K
Following
576.2M
Total Hearts
2.4K
Videos
243.6K
Avg Hearts/Video
lifetime average
3.98%
Engagement Rate
6.2y
Account Age
205.3K
Followers/Month
lifetime average
7.7M
Hearts/Month
lifetime average
31.6
Videos/Month
lifetime average
We also record @moontellthat's follower count over time. See the @moontellthat TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
MOONTELLTHAT (@moontellthat) is a family & kids TikTok account with 15.4M followers and 2,366 videos. That ranks 249 of the 1,349 accounts with a TKMetrics report by followers, 14.0x the median account. Since it was created 6.2 years ago it has averaged 205.3K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-03-24 |
| Verification | No |
| Profile language (app setting) | EN |
| Follower Ratio | 2.3K:1 |
Data Summary
| Videos Analyzed | 296 (12.5% of total) |
| Avg Plays per Video | 921,327 |
| Avg Likes per Video | 34,658 |
| Engagement Rate | 3.98% |
Metrics based on 296 most recent videos (12.5% of 2.4K total). Averages and rates leave out the 1 pinned video, which stays at the top of the profile however old it is.
Engagement Analysis
Based on 295 of 296 videos, leaving out 1 pinned video
Leaving out its 1 pinned video, the other 295 videos we analysed got an average of 921.3K plays and 3.8% of viewers liked them, 0.8x the 4.5% median like rate of the creators we track. Saves (0.19% of views) and shares (0.18%) are about level; comments are 0.04%.
921.3K
Avg Plays/Video
34.7K
Avg Likes/Video
369
Avg Comments/Video
1.7K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 296 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 295 that aren't pinned.
2.2M
Median plays, top 60 videos
83.9K
Median likes, top 60 videos
3.1M
75th percentile plays
17.8M
Top Video
2.39
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 295 videos of the sample that aren't pinned across 2.4K total videos.
2.2B
Est. Total Plays
576.2M
Total Likes (TikTok's count)
873.1K
Est. Total Comments
3.9M
Est. Total Shares
4.2M
Est. Total Saves
Engagement Ratios
@moontellthat turns 3.8% of views into likes, 0.19% into saves and 0.18% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
3.76%
Likes / Views
0.04%
Comments / Views
0.18%
Shares / Views
0.19%
Saves / Views
Viral Hit Rate
13.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 75% of the creators we track. The 5x figure is the same measure at five times the norm.
13.2%
2x Avg (39 of 295)
2.0%
5x Avg (6 of 295)
Measured against the average of the 295 videos that aren't pinned.
Consistency Score
@moontellthat's view count swings by a CV of 1.77, steadier than 62% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 1.77
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 921.3K views/video, leaving out 1 pinned video, and about 31.6 videos a month (its lifetime average: videos posted over account age)
$764 – $1,910
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (17 of 296 analysed videos, with 7% of their views)
Sponsorship Value (Est. Per Post)
Based on 15.4M followers
$76,821 – $184,371
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 296 videos
39 of the 295 videos that aren't pinned (13.2%) passed twice the average plays and 6 passed five times it. Plays are uneven from one video to the next (consistency grade D). 4 of 296 videos are under 15 seconds and 17 run a minute or longer, so few of its videos can earn Creator Rewards.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
33s
Average Duration
The account favors videos between 30 and 60 seconds as they make up more than half of the content.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 4 | 3.48% |
| 15-30s | 104 | 3.99% |
| 30-60s | 171 | 4.13% |
| 1-3min (best) | 17 | 4.32% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 296 videos (12.5% sample)
The videos we analysed went up most often on Saturday and Wednesday and most around 2:00 and 3:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 296 videos we analysed include 1 pinned video, which TikTok keeps at the top of a profile however old it is. Counting it stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 298 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 298 uploads with a date, a wider set than the 296 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
Top Videos
Top 60 by play count from 296 analyzed
48.0M
Combined Plays (Top 5, not pinned)
1.4M
Combined Likes (Top 5)
9.6M
Avg Plays per Top Video
Pinned Video
Videos pinned to the top of @moontellthat's profile page
What’s happening to her eyes 😂 🥒
11.5M
Views
273.1K
Likes
1.1K
Comments
10.1K
Shares
10.9K
Saves
When we spent time together 😅
6.9M
Views
142.6K
Likes
5.3K
Comments
20.8K
Shares
6.7K
Saves
Awww mom say boo boo come here 🤗 😂
6.4M
Views
125.2K
Likes
1.2K
Comments
1.5K
Shares
5.8K
Saves
I think I will learn more Vietnamese to talking to her 😅#viralvideo #LanguageLearning #fyp
5.5M
Views
319.9K
Likes
1.5K
Comments
4.8K
Shares
19.0K
Saves
54 more top videos for @moontellthat
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 296 most recent videos (12.5% of 2366 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Watch-outs
- ~ Like rate 3.8%, below the 4.5% median like rate of the creators we track
- ~ Uneven plays from video to video (grade D)
- ~ Only 17 of 296 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @moontellthat
How many followers does @moontellthat have on TikTok?
@moontellthat has 15.4M followers on TikTok.
What is @moontellthat's TikTok engagement rate?
@moontellthat has an engagement rate of 3.98% based on their recent videos.
How much does @moontellthat earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @moontellthat's estimated Creator Rewards earnings are $764 - $1,910 per month (only videos over 1 minute earn), with estimated sponsorship value of $76,821 - $184,371 per post.
How many TikTok videos has @moontellthat posted?
@moontellthat has posted 2.4K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @moontellthat's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 296 analyzed videos (12.5% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @moontellthat TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/moontellthat-tiktok-profile-stats/