Faffapix

This account is a giant that sits at rank 246 out of 1349 creators because it holds 15.5M followers, which is 14.1 times the median size of 1.1M. The growth trajectory is fast as the profile gains 167.6K new followers every month despite being 7.7 years old. A large catalog of 12.6B total plays and 187.3M total likes indicates a deep level of historical engagement across its entire content history. The 3.3M total shares prove the content has a high degree of word of mouth movement while the 9.7M total saves indicate that viewers find enough value to keep or rewatch specific pieces of media. Average views are 6.0M per video, which is in line with what an account of this size would predict. However, the 1.48% like rate falls well below the 4.93% median, suggesting that while reach is high, the immediate engagement on individual posts is lower than average for its peer group. The rest of this report breaks down these metrics by content category and audience demographics.

This audience approves of content at a much lower rate than the platform average. The low like rate puts the creator in rank 1245 of 1349. Engagement shows a clear preference for utility over conversation. Saves represent the most common behavior with a 0.077% rate, followed by shares at 0.026%. Comments sit at 0.015% while downloads reach 0.008%. These figures translate to 4.6K saves, 1.6K shares, 920 comments, and 494 downloads. The audience prioritizes keeping content for later use over active discussion. This suggests a brand should focus on high-value information that serves as a reference point rather than community building. Reach is inconsistent across the 272 videos. Only 15.4% of content reached the 2x average mark, while 11 videos hit the 5x threshold. A consistency score of 1.61 indicates erratic reach patterns. This audience functions as a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. With 15.5M followers, they command a brand fee between $40,000 and $60,000 per post. This revenue stream is far more lucrative than the Creator Fund because it scales with total reach rather than just views. While the Creator Fund pays only pennies per thousand views, sponsorship fees capture the value of a large, established audience. A rank of 246 out of 1349 places this creator in a position of high influence. They command a premium over the average user and can choose to decline low quality offers. The lower like rate of 1.48 percent suggests their audience may be more passive, which might allow for some negotiation within the top end of their bracket. A cost per view analysis shows a range of $0.006 to $0.01 per video. This calculation helps buyers determine if a quote is paying for actual reach or simply for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the core of this feed. These clips engage at nearly double the rate of the longer 1 to 3 minute videos. Focus on the sub-30 second format to capture more attention than the long-form content, which sees a notable drop in interest. Original audio dominates the strategy for almost every post. This choice prioritizes a unique brand identity over the reach provided by trending sounds. Captions average 132 characters, providing deep context for each clip rather than just a brief hook. Closing off both duet and stitch features keeps the focus on the primary content without inviting outside remixes. The standout video clocked in at 28 seconds and earned nearly 10 times the normal reach of other posts. It gathered almost one million likes against only 2.7k comments, showing a high ratio of passive engagement to active talk. This specific balance suggests that people liked the visual experience without feeling the need to join a debate. Average views sit at 6 million per post for an account with over 15 million followers. This establishes a large, established reach where every video performs well regardless of minor tweaks. Success here depends on maintaining high production value for a large audience rather than trying to find a niche.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30s with 176 total uploads. The 30 to 60s category performs better than longer content but is not the most common length used.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post above the field median with a volume that exceeds the typical peer average. Their high follower rank and strong view counts confirm they are an established powerhouse despite any fluctuations in timing. This pace has been sustained for nearly three years, establishing it as a durable habit. Because of the high consistency coefficient, the exact timing of posts varies well from week to week. You can expect a steady volume of new content even if the specific intervals between posts are irregular. New videos frequently land on Tuesday and Thursday. Content is less likely to appear on Sunday. The busiest hour for uploads occurs at 18:00 UTC. Marketers can plan around a reliable drumbeat of content while timing specific tie-ins for the midweek upload windows.

Audience & Reach

The creator holds a rank of 246 with a multiple of 14.1 over the median. This high ranking indicates a broadcast-scale audience where a single campaign reaches a large volume of people. A like rate of 1.48% sits well below the 4.93% median. This gap suggests that while reach is wide, the engagement per view is lower than average for this niche. The audience primarily resides in the United States at an 80% share. Brands can expect strong penetration in the American market but should not rely on Italy or other smaller segments for a global campaign. Italian content and local regional nuances are not represented enough to support a multi-market strategy here. Total plays across the back catalogue reach approximately 12.6 billion. A brand tag placed on this profile sits alongside content that has already been viewed billions of times rather than starting fresh. This audience fits the entertainment category because the high follower count and lower like ratio suggest broad, passive consumption over niche community interaction.