15.4M
Followers
45
Following
160.7M
Total Hearts
1.6K
Videos
100.0K
Avg Hearts/Video
lifetime average
11.46%
Engagement Rate
6.0y
Account Age
214.5K
Followers/Month
lifetime average
2.2M
Hearts/Month
lifetime average
22.4
Videos/Month
lifetime average
We also record @disney's follower count over time. See the @disney TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Disney (@disney) is a verified lifestyle TikTok account with 15.4M followers and 1,607 videos. That ranks 250 of the 1,349 accounts with a TKMetrics report by followers, 14.0x the median account. Since it was created 6.0 years ago it has averaged 214.5K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-06-30 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 341K:1 |
Data Summary
| Videos Analyzed | 18 (1.1% of total) |
| Avg Plays per Video | 97,764 |
| Avg Likes per Video | 10,579 |
| Engagement Rate | 11.46% |
Metrics based on 18 most recent videos (1.1% of 1.6K total).
Engagement Analysis
Based on 18 videos (1.1% sample)
Across the 18 videos we analysed (Dec 6, 2025 to Jun 18, 2026), the average video got 97.8K plays and 10.8% of viewers liked it, 2.4x the 4.5% median like rate of the creators we track. Saves (0.96% of views) outnumber shares (0.54%); comments are 0.10%.
97.8K
Avg Plays/Video
10.6K
Avg Likes/Video
100
Avg Comments/Video
525
Avg Shares/Video
Engagement Quality Analysis
Medians over every video we analysed: half of the posts did better, half did worse, and a quarter beat the 75th percentile. One viral hit lifts the average but barely moves the median, so the median is the better guide to what a typical post reaches.
49.5K
Median plays
4.4K
Median likes
97.5K
75th percentile plays
446.1K
Top Video
0.73
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 18-video sample across 1.6K total videos.
157.1M
Est. Total Plays
160.7M
Total Likes (TikTok's count)
160.7K
Est. Total Comments
843.7K
Est. Total Shares
1.5M
Est. Total Saves
Engagement Ratios
@disney turns 10.8% of views into likes, 0.96% into saves and 0.54% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
10.82%
Likes / Views
0.10%
Comments / Views
0.54%
Shares / Views
0.96%
Saves / Views
Viral Hit Rate
11.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 57% of the creators we track. The 5x figure is the same measure at five times the norm.
11.1%
2x Avg (2 of 18)
0.0%
5x Avg (0 of 18)
Consistency Score
@disney's view count swings by a CV of 1.12, steadier than 84% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.12
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @disney as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 15.4M followers
$76,778 – $184,267
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 18 videos
2 of the 18 videos (11.1%) passed twice the average plays and 0 passed five times it. Plays are mixed from one video to the next (consistency grade C). 6 of 18 videos are under 15 seconds and 4 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
44s
Average Duration
The account favors videos between 30 and 60 seconds because they are the most frequent length.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 11.46% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits above every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 6 | 9.86% |
| 15-30s | 1 | 6.52% |
| 30-60s (best) | 7 | 10.82% |
| 1-3min | 4 | 7.54% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 18 videos (1.1% sample)
The account posts 7.0 videos a week, most often on Thursday and Wednesday and most around 20:00 and 22:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 7.0 |
| Avg Gap Between Posts | 24.1h |
| Data Range | Dec 6, 2025 to Jun 18, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 195 uploads with a date, a wider set than the 18 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts 7 times a week, with the most activity on Wednesday and Thursday. The busiest hour is 20:00 UTC.
Top Videos
Top 18 by play count from 18 analyzed
1.1M
Combined Plays (Top 5)
146.3K
Combined Likes (Top 5)
229.1K
Avg Plays per Top Video
“Enjoy what you do. Love what you do.” Thank you Bob Iger for over 50 years of unforgettable experiences, storytelling and magic.
446.1K
Views
50.8K
Likes
349
Comments
2.5K
Shares
3.3K
Saves
The magic is in the journey. ✨
292.9K
Views
36.4K
Likes
150
Comments
1.2K
Shares
2.6K
Saves
Which Disney locale would you get lost in first? ✨
172.0K
Views
26.4K
Likes
105
Comments
2.3K
Shares
3.2K
Saves
Every introduction features its very own unique spark of magic. 🏰✨ #ThisIsDisney #DisneyCoreMemories
137.2K
Views
12.6K
Likes
177
Comments
421
Shares
1.4K
Saves
Take a moment to appreciate the timeless beauty of London. ✨ Stream these titles and more on Disney+.
97.5K
Views
20.1K
Likes
76
Comments
1.8K
Shares
2.5K
Saves
13 more top videos for @disney
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 18 most recent videos (1.1% of 1607 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 10.8%, 2.4x the 4.5% median like rate of the creators we track
- + Fans save videos (0.96% of views) 1.8x as often as they share them
- + Verified account
Watch-outs
- ~ Small sample: 18 videos analysed
Questions about @disney
How many followers does @disney have on TikTok?
@disney has 15.4M followers on TikTok.
What is @disney's TikTok engagement rate?
@disney has an engagement rate of 11.46% based on their recent videos.
How much does @disney earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @disney as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $76,778 - $184,267 per post.
How many TikTok videos has @disney posted?
@disney has posted 1.6K videos on TikTok.
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More Mega-tier creators → More Lifestyle creators → Browse all TikTok creator profiles →
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @disney's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 18 analyzed videos (1.1% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @disney TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/disney-tiktok-profile-stats/