Disney

This account is a giant that ranks 250 out of 1349 creators because its 15.4M followers are 14.0 times the median count of 1.1M. The growth trajectory is fast as it gains 214.5K new followers every month despite being 6.0 years old. A catalog depth of 157.1M total plays and 17.0M total likes indicates a large established presence. The 843.7K total shares suggest frequent word of mouth distribution while the 1.5M total saves highlight high rewatch value for the audience. This engagement profile suggests that content is being kept as a reference or revisited often by the community. The average views of 97.8K per video are in line with what an account of this size would expect to generate. With a like rate of 10.82% compared to the median of 4.93%, the audience is engaging with content at more than double the typical rate for creators on the platform. The rest of this report breaks down specific engagement patterns and historical performance trends.

This audience approves of content at more than double the median rate, ranking 197 out of 1349. High approval rates indicate strong brand affinity and general sentiment. Saves represent the most frequent behavior at a 0.957% rate. This indicates high keeper value as people save these posts to return to them later. Shares are the next most common action at 0.537%. This shows consistent word-of-mouth spread across the platform. Comments occur less frequently at 0.102%, meaning the audience values consumption over public conversation. Downloads are rare at 0.002% of views. These four behaviors result in 935 saves, 525 shares, 100 comments, and 2 downloads per video. Brands should focus on high-value visual storytelling that prompts saving rather than community management for engagement. The reach is inconsistent. A consistency coefficient of 1.12 shows erratic performance across the feed. Only 11.1% of the 18 videos reached the 2x average threshold, while none hit the 5x mark. This suggests a stable but non-viral growth pattern. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals represent the primary revenue stream for this account because of its large reach. A follower base of 15.4M suggests a sponsorship value between $100,000 and $250,000 per campaign. This scale dwarfs earnings from the Creator Fund because that program pays only pennies per thousand views. While view counts generate small payouts for creators, high follower counts allow brands to pay premium rates for long-term association. The rank of 250 out of 1349 means this creator sits in a position of power. They can command a premium price and decline low offers because they are well above the median. A buyer should treat any quoted range as a starting point for negotiation rather than a fixed fee. The high like rate helps justify a push toward the top of that pricing bracket. A cost per view calculation shows a value of roughly $10.26 to $25.38 per video. This figure helps a buyer determine if a quote is paying for actual reach or for the prestige of the name. If a brand pays near the top of the range, they are paying for the influence of the account rather than just the views. These are modelled estimates from public metrics, not disclosed earnings.

The feed finds its sweet spot in the 30 to 60 second range. Videos of this length earn a 10.82% engagement rate while the 15 to 30 second segment sees only 6.52%. Choosing the longer format captures nearly double the interest per view compared to the shorter clips. Make these mid-length videos your standard to maximize how viewers interact with each post. Original audio appears on one third of the content, meaning the brand values a specific sonic identity over the free reach of trending tracks. Captions average 127 characters to provide enough context without burying the visual. Duet and stitch settings are both disabled, which keeps the focus strictly on the primary footage rather than inviting remixes from other users. The standout video lasted 131 seconds and reached 446.1K views, about 4.6 times the usual reach for this account. It gathered 50.8K likes against 349 comments, a ratio of 146 likes for every comment. This indicates that the clip was consumed as a passive experience with quick taps rather than a prompt for debate. Average views sit at 97.8K per video despite a large follower base. This tells us to aim for steady consistency among a large audience instead of chasing viral peaks. The high follower count means the current content already maintains a stable presence within its established niche.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds because they are the most frequent length. This range also has the highest engagement rate at 10.82%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with high frequency and a established posting history. They share roughly seven videos weekly compared to the much lower average of under two per week. This rapid cadence has remained steady for over six months. While the consistency grade is moderate, the sheer volume of content provides a reliable stream for any brand partner. You can expect new content most often on Wednesday and Thursday. The busiest hour for uploads occurs at 20:00 UTC. Sunday serves as the quiet day with fewer posts appearing. Marketers can plan around this predictable drumbeat of content to time specific tie-ins during their peak upload windows.

Audience & Reach

The account holds a top-of-field rank with a fourteen times multiple over the median creator. This status indicates that a single campaign can reach an audience of broadcast scale rather than just a niche segment. Engagement levels sit more than double the average median like rate. High engagement means a brand message earns a stronger response from viewers compared to standard content. Data shows the audience sits entirely within one market, which is the United States at a 100% share. While this provides deep penetration into the American market, a global brief would require additional creators because the US dominance means no reach exists in other regions. The archive contains over 157 million total plays across its history. This depth means a brand tag sits beside content that has already been seen by millions of people rather than starting from zero. This audience fits the entertainment category. The combination of broadcast-scale followers and high like rates suggests it reaches an audience that engages frequently with established media properties.