18.0M
Followers
94
Following
568.3M
Total Hearts
6.5K
Videos
88.0K
Avg Hearts/Video
lifetime average
3.02%
Engagement Rate
9.5y
Account Age
157.7K
Followers/Month
lifetime average
5.0M
Hearts/Month
lifetime average
56.7
Videos/Month
lifetime average
We also record @itzshauni's follower count over time. See the @itzshauni TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Shauni (@itzshauni) is a verified beauty TikTok account with 18.0M followers and 6,461 videos. That ranks 196 of the 1,349 accounts with a TKMetrics report by followers, 16.3x the median account. Since it was created 9.5 years ago it has averaged 157.7K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2016-12-20 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 191K:1 |
Data Summary
| Videos Analyzed | 281 (4.3% of total) |
| Avg Plays per Video | 216,827 |
| Avg Likes per Video | 6,389 |
| Engagement Rate | 3.02% |
Metrics based on 281 most recent videos (4.3% of 6.5K total).
Engagement Analysis
Based on 281 videos (4.3% sample)
Across the 281 videos we analysed (Sep 4, 2025 to Jun 18, 2026), the average video got 216.8K plays and 3.0% of viewers liked it, 0.7x the 4.5% median like rate of the creators we track. Saves (0.36% of views) outnumber shares (0.04%); comments are 0.03%.
216.8K
Avg Plays/Video
6.4K
Avg Likes/Video
68
Avg Comments/Video
89
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 281 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 281.
291.1K
Median plays, top 60 videos
12.2K
Median likes, top 60 videos
1.1M
75th percentile plays
6.8M
Top Video
0.36
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 281-video sample across 6.5K total videos.
1.4B
Est. Total Plays
568.3M
Total Likes (TikTok's count)
439.3K
Est. Total Comments
575.0K
Est. Total Shares
5.1M
Est. Total Saves
Engagement Ratios
@itzshauni turns 3.0% of views into likes, 0.36% into saves and 0.04% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
2.95%
Likes / Views
0.03%
Comments / Views
0.04%
Shares / Views
0.36%
Saves / Views
Viral Hit Rate
8.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 37% of the creators we track. The 5x figure is the same measure at five times the norm.
8.9%
2x Avg (25 of 281)
5.3%
5x Avg (15 of 281)
Consistency Score
@itzshauni's view count swings by a CV of 3.29, steadier than 21% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 3.29
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 216.8K views/video, and about 31.7 videos a month (its posting rate in this sample)
$1,082 – $2,705
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (35 of 281 analysed videos, with 39% of their views)
Sponsorship Value (Est. Per Post)
Based on 18.0M followers
$89,856 – $215,654
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 281 videos
25 of the 281 videos (8.9%) passed twice the average plays and 15 passed five times it. Plays are uneven from one video to the next (consistency grade D). 150 of 281 videos are under 15 seconds and 35 run a minute or longer.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
24s
Average Duration
The account favors short videos under 15 seconds with 150 total posts.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 150 | 3.75% |
| 15-30s | 56 | 3.40% |
| 30-60s | 40 | 2.95% |
| 1-3min (best) | 34 | 4.36% |
| 3min+ | 1 | 7.75% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 281 videos (4.3% sample)
The account posts 7.3 videos a week, most often on Tuesday and Thursday and most around 19:00 and 20:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 7.3 |
| Avg Gap Between Posts | 23.1h |
| Data Range | Sep 4, 2025 to Jun 18, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 299 uploads with a date, a wider set than the 281 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts about 7.3 times a week with the most activity on Tuesday and Thursday. The busiest hour is 19:00 UTC while Saturday is the quietest day.
Top Videos
Top 60 by play count from 281 analyzed
23.7M
Combined Plays (Top 5)
506.7K
Combined Likes (Top 5)
4.7M
Avg Plays per Top Video
Bit late to the transition trend but oh well
5.5M
Views
151.7K
Likes
708
Comments
720
Shares
9.8K
Saves
NEEDOH!! what should i wax next?!
4.4M
Views
92.2K
Likes
2.0K
Comments
2.5K
Shares
4.6K
Saves
tutorial for meet me in the middle trend!!! #trend #meetmeinthemiddle
3.7M
Views
104.6K
Likes
385
Comments
3.4K
Shares
37.6K
Saves
foot🦶 what next?😂
3.3M
Views
64.0K
Likes
2.0K
Comments
926
Shares
4.8K
Saves
55 more top videos for @itzshauni
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 281 most recent videos (4.3% of 6461 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Fans save videos (0.36% of views) 8.8x as often as they share them
- + Verified account
Watch-outs
- ~ Like rate 3.0%, below the 4.5% median like rate of the creators we track
- ~ Uneven plays from video to video (grade D)
Questions about @itzshauni
How many followers does @itzshauni have on TikTok?
@itzshauni has 18.0M followers on TikTok.
What is @itzshauni's TikTok engagement rate?
@itzshauni has an engagement rate of 3.02% based on their recent videos.
How much does @itzshauni earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @itzshauni's estimated Creator Rewards earnings are $1,082 - $2,705 per month (only videos over 1 minute earn), with estimated sponsorship value of $89,856 - $215,654 per post.
How many TikTok videos has @itzshauni posted?
@itzshauni has posted 6.5K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @itzshauni's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 281 analyzed videos (4.3% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @itzshauni TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/itzshauni-tiktok-profile-stats/