Shauni

Ranking as number 196 out of 1349 creators, this account is a giant that holds 18.0M followers, which is 16.3 times the median follower count of 1.1M. The growth trajectory is fast because it gains 157.7K new followers every month despite being an established account from 9.5 years ago. A total catalogue of 1.4B plays and 41.3M likes indicates a large historical reach across its entire lifespan. The 575.0K shares show frequent word of mouth distribution while the 5.1M saves indicate high rewatch value for the audience. While the average of 216.8K views per video is in line with what an account of this size should expect, the 2.95% like rate falls below the 4.93% median. This gap between expected engagement and actual likes suggests a passive viewing audience despite high volume. The rest of this report breaks down specific content performance and audience demographics to help you plan your campaign.

This audience approves less than the platform average. The low like rate puts the creator in the bottom third of the median rankings. Saves represent the strongest intent to return with a 0.361% rate. Shares follow at 0.041% while comments and downloads are much lower at 0.031% and 0.025% respectively. These figures translate to 784 saves, 89 shares, 68 comments, and 54 downloads per video. The high volume of saves compared to other actions shows a preference for bookmarking content as a reference. Brands should focus on evergreen utility rather than immediate conversation. Reach is inconsistent across the 281 videos. Only 25 videos hit the 2x average mark while only 15 reached the 5x threshold. A high consistency coefficient of 3.29 indicates erratic growth patterns. This audience prefers to save content for later use rather than engaging in active discussion. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator due to their large follower base. A profile with 18.0M followers commands a high revenue band of $50,000 to $90,000 per campaign. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. While the fund scales with views, brand deals scale with the reach and authority of the follower count. The rank of 196 out of 1349 places this creator in a position of power where they can demand a premium. They command high rates because they can selectively decline briefs to maintain their brand. A buyer should view the high end of the estimated band as a ceiling to negotiate under rather than a fixed price. The lower like rate suggests they sit toward the middle of this premium range. A cost per view check helps determine if a quote is for reach or influence. Dividing the top end of the sponsorship band by 216.8K average views results in a cost of $0.23 per view. This metric helps a buyer test if a brand is paying a premium for the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed since more than half of the videos fall under 15 seconds. Longer content over three minutes achieves a much higher engagement rate of 7.75% compared to the 2.95% seen in the 30 to 60 second range. Choosing the longer format provides nearly triple the engagement per view. Prioritize extended storytelling to capture more active interaction from the audience. Original audio appears on about 80% of the posts. This choice favors a consistent brand identity over the reach spikes provided by trending tracks. Short captions average just 43 characters, ensuring the visual content remains the primary focus. Disabling both duet and stitch features keeps the experience controlled and focused strictly on the original creator's output. The standout video lasted 61 seconds and earned 6.8 million views, which is over 31 times the typical reach of a standard post. It gathered 94.2K likes against 303 comments, creating a ratio that favors passive watching. This lopsided count means the clip performed best as a visual treat rather than a conversation starter. Average views sit at 216.8K, establishing this as an established account with a steady base of viewers. Strategy should focus on maintaining this consistent reach through familiar styles rather than chasing unpredictable growth. The high follower count means every post already reaches a large audience regardless of the specific tactics used.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 15 seconds with 150 total posts. This preferred length does not perform as well as the 3 minute plus category which has a higher engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with high frequency and have established this pace for nearly a year. Shauni produces several videos each week, far outstripping the average creator's output. The content drops occur at very short intervals to maintain a steady stream of new material. While the consistency grade is low due to irregular gaps between individual posts, the volume remains high enough to provide a reliable presence for brands. New content typically lands on Tuesday and Thursday, with a peak upload hour around 19:00 UTC. Saturday serves as the quiet day where fewer updates appear. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time a campaign tie-in to coincide with the heavy activity on Tuesdays or Thursdays to ensure maximum visibility.

Audience & Reach

Ranked at 196 out of 1349 with a multiple over sixteen times the median size, this creator operates at broadcast-scale. A single campaign here reaches an audience that exceeds the typical reach of standard influencer partnerships. The audience sits primarily in one market as Great Britain holds a 93% share of the content. Brands can effectively target the UK but should not expect to reach Canadian or Egyptian viewers through this specific account. The like rate falls well below the median of nearly five percent. This lower engagement relative to views suggests a brand message might struggle to generate immediate interaction from the viewer base. A total of 1.4 billion plays across the archive means a new partnership sits next to content that has already been viewed by millions of people over time. This context shows the brand tag appears alongside a deep library of existing content rather than just one fresh post. This audience fits the entertainment category because the high volume of views combined with the lower like response indicates a passive viewing experience at scale.