Anwar Jibawi

This account ranks 195 out of 1349 creators and holds 18.0M followers, making it a giant that sits 16.4 times above the median follower count. Growth is fast with 143.2K new followers every month despite the account being over a decade old. The average view count of 7.4M per video aligns with the scale expected from such a large following. A 5.26% like rate clears the 4.93% median, indicating that the audience is actively engaging with the content. The rest of this report breaks down specific engagement patterns and audience demographics.

The audience approves of the content at a rate above the platform median. This group ranks 637 out of 1349 in like performance. Shares are the primary driver of engagement for this creator. The audience prioritizes word-of-mouth spread over discussion or retention. Shares reach 0.45% per view while saves sit at 0.258%. Comments represent only 0.03% of views. These figures translate to 33.2K shares, 19.1K saves, and 2.2K comments across the content library. Brands should expect high distribution but low direct community interaction. The lack of downloads suggests viewers consume this content in the moment rather than saving it to their devices. Reach is inconsistent for this creator. Only three videos hit twice the average reach while one video reached five times the average. A consistency score of 1.45 indicates erratic growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With 18.0M followers, they likely command a contract value between $50,000 and $90,000 per campaign. This income comes from brand deals because the Creator Fund pays very little in pennies per thousand views. Sponsorship rates scale with the total follower count while platform payouts only track direct video performance. Their rank of 195 puts them in a high tier where they command a premium. They can often decline low-quality briefs to maintain their standing among top accounts. A brand should use the $90,000 upper limit as a starting point for negotiations rather than a fixed price. The cost per view sits around $12.30 based on 7.4M average views. This high figure suggests that a buyer is paying for the prestige of the name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Most videos fall into the 15 to 30 second range, while those under 15 seconds perform well but are less common. Focus on clips between 15 and 30 seconds to capture the core audience. The average length of 35 seconds suggests a preference for content that allows enough time for a narrative. High original sound usage means this account favors a consistent brand voice over the reach of trending tracks. Short captions around 22 characters ensure the focus stays on the visual. Open duet and stitch settings invite other creators to remix the content. The top post lasted 22 seconds and reached 7.6 times the normal audience. It earned 1.6M likes against only 5.1K comments, showing that its reach came from quick taps rather than a deep discussion. This high like-to-comment ratio means the video functioned as passive entertainment. Average views of 7.4 million confirm this is an established account with a large reach. Success here depends on maintaining a consistent aesthetic for a large audience rather than seeking out niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This category is the most frequent among the recent uploads.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with a high follower rank. Anwar posts roughly three times a week while the average creator posts less than twice weekly. This pace has been established over several months, though the higher consistency score indicates the timing between uploads varies in some intervals. You can expect a frequent stream of content rather than sporadic drops. New videos most often land on Friday and Saturday, with 03:00 UTC being the busiest hour for uploads. Thursday is the quietest day for new posts. Marketers can plan around this steady output to time brand tie-ins during these active windows.

Audience & Reach

The creator ranks in the top of the field with a follower count over sixteen times the median size. This positioning means a single campaign can reach an audience of broadcast scale rather than just a niche segment. The like rate sits above the median, indicating that content typically earns stronger engagement from viewers. A brand message should land more effectively here because the audience interacts with the content at a higher frequency than average. Because of the high follower rank and strong like response, this audience fits the Entertainment category.