Dax

This creator ranks 194 out of 1349 tracked accounts and holds 18.1M followers, making it a giant that sits at 16.4 times the median follower count of 1.1M. The account earns 157.4K new followers every month, which indicates fast growth for an account that has been active for 9.6 years. A total catalogue of 1.6B plays and 110.6M likes shows a large established presence over its long life. The 25.4M shares indicate high word of mouth distribution while the 10.1M saves confirm that the content has deep rewatch value for an audience. The 6.91% like rate clears the 4.93% median, and the average of 377.9K views per video is in line with what a creator of this size should expect to achieve. This high engagement relative to the typical creator suggests a very loyal following despite the large scale of the account. The rest of this report covers specific engagement trends and audience demographics.

The audience approves of content at a rate well above the median. This high approval level ranks 502 out of 1349 creators. Shares represent the most frequent action with a 1.587% rate followed by saves at 0.628% and downloads at 0.507%. Comments are the least common behavior at 0.132%. The video library generated 498 comments, 6.0K shares, 2.4K saves, and 1.9K downloads. Word-of-mouth spread is the dominant behavior for this audience while direct conversation is low. High save and download rates indicate high intent to return and keep content as a reference. Brands should prioritize shareable assets over community building. Reach is inconsistent across the 300 videos. Only 11.0% of content hit the 2x average mark, with only 9 videos reaching the 5x threshold. A consistency coefficient of 1.74 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator because their large following makes them an ideal candidate for brand deals. With 18.1M followers, they likely command a sponsorship fee between $50,000 and $90,000 per post. Creator Fund payouts are negligible by comparison since those payments scale with views and pay only pennies per thousand impressions. A rank of 194 out of 1349 places this creator in the top tier of the platform. This high ranking means they command a premium price and can choose to decline briefs that do not meet their standards. Their high like rate suggests strong engagement which justifies a position at the higher end of the expected sponsorship range. A cost per view check helps determine if a quote pays for reach or for the brand name. Dividing the $50,000 to $90,000 band by 377.9K average views results in a cost of $0.13 to $0.24 per view. This metric allows buyers to see if a quote is reasonable for the audience size or inflated by the creator's status. These are modelled estimates from public metrics, not disclosed earnings.

Most content stays in the 30 to 60 second range to build a steady flow. Videos under 15 seconds see much lower engagement compared to those over three minutes. You should aim for longer formats because that specific gap provides nearly double the engagement rate of the shortest clips. Prioritize depth over quick hits to capture more interaction from the audience. Original audio dominates nearly every post on this feed. Choosing this path sacrifices the easy reach of a trending song for a consistent, recognizable brand identity. Captions stay relatively short at 77 characters to keep the focus on the visual content. Disabled duet and stitch settings ensure that no other creators can remix the footage or divert attention away from the primary source. The top video lasted 58 seconds and pulled 6.4 million views, nearly 17 times the typical reach for this account. It earned over 350k likes against just 2.3k comments to show a large lean toward passive watching. This ratio proves that viewers preferred quick taps over joining a conversation. Average views of 377.9K indicate a stable, high-volume presence rather than a small niche project. The goal here is not to find a breakthrough but to maintain the current reach through consistent formatting. High baseline numbers mean every post already reaches a large crowd before any specific trend is used.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as they make up the majority of content. The best performing duration is over 180 seconds with a 13.42% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. Dax maintains an intense output of over twenty videos weekly to support a large, top-ranking follower base. While the high consistency coefficient indicates that these postings occur in erratic bursts rather than a clockwork rhythm, the pace has remained steady for several months. You can expect a heavy volume of content to hit the feed daily. New posts land most frequently on Monday and Wednesday, particularly around 16:00 UTC. Saturday serves as the quietest day for new uploads. Marketers can plan campaigns around this high-frequency drumbeat while timing specific tie-ins for the peak mid-week windows.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 16.4 over the median follower count. This positioning allows a single campaign to reach a broadcast-scale audience across a wide demographic. Content reaches viewers in the United States, which accounts for the entire sampled share. Because this distribution is concentrated in one country, a brand can target American consumers effectively but cannot rely on international markets for any global objectives. The like response sits well above the median average of 4.93%. This higher engagement rate suggests that a sponsored message will land with more weight per viewer than standard content. A lifetime footprint of 1.6 billion plays exists across the catalog. Placing a brand tag alongside this history means the partnership joins content that has already accumulated notable views over time rather than starting from zero. This audience fits the music industry category. The combination of broadcast-scale reach and a high like response makes it suitable for high-impact audio campaigns.