Marvel Entertainment

This account ranks 254 out of 1349 tracked creators and holds 15.3M followers, making it a giant that sits at 13.9 times the median size of 1.1M followers. The growth trajectory is fast as the profile gains 216.8K new followers every month despite being 5.9 years old. A large lifetime footprint exists across the catalog with 824.2M total plays and 133.2M total likes built up over its lifespan. The 7.7M shares indicate a high level of word of mouth movement while the 14.1M total saves confirm that the content has deep keeper value for the audience. The like rate of 16.16% far exceeds the median of 4.93%, suggesting an incredibly engaged fan base. Average views sit at 408.0K per video, which is well above what is expected for an account of this size. This high performance confirms that the content resonates deeply with the viewers rather than just reaching them. The rest of this report breaks down specific engagement trends and audience demographics.

This audience approves of content at a rate far above the platform median. The high like rate ranks 46 out of 1349 creators. This confirms that the core community finds value in the primary content. Saves represent the most frequent action with a 1.71% rate, followed by shares at 0.934%. Comments occur at 0.156% while downloads sit at 0.005%. These figures correspond to 7.0K saves, 3.8K shares, 638 comments, and 22 downloads per video. The audience prioritizes long-term reference and word-of-mouth sharing over active conversation. Brand partners should focus on creating evergreen content that people want to save for later rather than driving immediate chat. The reach is inconsistent. Only 13.9% of the 36 videos hit a 2x average, with 5 videos reaching that mark. No videos reached the 5x threshold. A consistency score of 1.2 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this account. With 15.3M followers, the creator sits in a high-value bracket where brand partnerships can command between $20,000 and $40,000 per post. Creator Fund payouts are negligible by comparison because they scale with views and pay only pennies per thousand impressions. Brand deals offer a much higher ceiling because they reward the large audience size rather than just raw view counts. The rank of 254 out of 1349 puts this creator in a position of power. High ranking allows them to command a premium price and reject offers that do not meet their standards. A buyer should expect to pay for the prestige of the name. A cost-per-view gut check shows a rate of roughly $0.50 to $1.00 per view based on 408,000 average views. This high figure confirms that a buyer pays more for the brand authority than for simple reach. These are modelled estimates from public metrics, not disclosed earnings.

The feed favors content in the 15 to 30 second range. This specific duration earns a 15.43% engagement rate while clips over one minute drop to 7.13%. Choosing the shorter format yields more than double the engagement per view compared to long-form posts. Stick to these mid-length clips to maximize interaction. Original audio covers most of the feed, meaning the account prioritizes a consistent brand identity over the reach of trending sounds. Captions average 122 characters to provide context without overwhelming the viewer. Closing off duet and stitch options keeps the focus entirely on the primary footage rather than external remixes. The top video lasted 18 seconds and reached 2 million views, which is about 4.9 times the normal reach for this account. It earned over 500k likes against just 9.4k comments. This lopsided ratio of 54 likes per comment shows that the clip succeeded through passive watching rather than sparking a debate. Average views sit at 408,000, establishing this as a high-volume account with an established audience. You should aim for consistent reach through these proven formats. The size of the following means every post serves a large base rather than searching for a small niche.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds in length. This duration also has the highest engagement rate at 15.43%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The pattern for @marvel is a Grind because they post well above the field median with frequent updates and a high volume of content. They maintain a rapid output of over ten videos per week compared to the average creator's two. This pace has been established for several months, establishing it as a durable habit for the brand. While the consistency score indicates some variance in timing between posts, the sheer frequency remains very high. You can expect a steady drumbeat of content rather than sporadic drops. New videos land most often on Wednesday and Friday with a peak upload hour at 22:00 UTC. Sunday is the quietest day for new uploads. Marketers can rely on this heavy volume to provide frequent opportunities for brand integration.

Audience & Reach

The account holds a top-of-field rank with a multiple of 13.9 over the median follower count. This scale allows a single campaign to reach a broad audience across the platform. Content earns a like response more than three times higher than the median rate. Such high engagement means a brand message will likely achieve a strong reaction per view compared to typical creators. The US represents 100% of the sampled video distribution. While this ensures your content reaches American viewers, you cannot rely on other regions for a global campaign. A total of 824.2 million plays exists across the back catalogue. This deep history means a brand tag sits beside content that has already been viewed hundreds of millions of times rather than appearing as a fresh start. The audience fits the entertainment category. The high like response and top-of-field rank confirm this group is suitable for major media properties despite the lack of geographic diversity.