Marvel Entertainment

Q: How many followers does @marvel have on TikTok?

@marvel has 15.3M followers on TikTok.

Q: What is @marvel's TikTok engagement rate?

@marvel has an engagement rate of 17.25% based on their recent videos.

Q: How much does @marvel earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @marvel as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $76,328 - $183,187 per post.

Q: How many TikTok videos has @marvel posted?

@marvel has posted 2.0K videos on TikTok.

@marvel

Marvel social media manager

Marvel.com Joined 2020-08-05

15.3M

Followers

Following

221.6M

Total Hearts

2.0K

Videos

109.7K

Avg Hearts/Video

lifetime average

17.25%

Engagement Rate

5.9y

Account Age

216.8K

Followers/Month

lifetime average

3.1M

Hearts/Month

lifetime average

28.7

Videos/Month

lifetime average

We also record @marvel's follower count over time. See the @marvel TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Marvel Entertainment (@marvel) is a verified TikTok account with 15.3M followers and 2,020 videos. That ranks 254 of the 1,349 accounts with a TKMetrics report by followers, 13.9x the median account. Since it was created 5.9 years ago it has averaged 216.8K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2020-08-05
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	15.3M:1

Data Summary

Videos Analyzed	36 (1.8% of total)
Avg Plays per Video	408,011
Avg Likes per Video	65,932
Engagement Rate	17.25%

Metrics based on 36 most recent videos (1.8% of 2.0K total).

Engagement Analysis

Based on 36 videos (1.8% sample)

Across the 36 videos we analysed (Jan 21, 2026 to Jun 18, 2026), the average video got 408.0K plays and 16.2% of viewers liked it, 3.6x the 4.5% median like rate of the creators we track. Saves (1.71% of views) outnumber shares (0.93%); comments are 0.16%.

408.0K

Avg Plays/Video

65.9K

Avg Likes/Video

638

Avg Comments/Video

3.8K

Avg Shares/Video

Engagement Quality Analysis

Medians over every video we analysed: half of the posts did better, half did worse, and a quarter beat the 75th percentile. One viral hit lifts the average but barely moves the median, so the median is the better guide to what a typical post reaches.

209.3K

Median plays

23.4K

Median likes

556.8K

75th percentile plays

2.0M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 36-video sample across 2.0K total videos.

824.2M

Est. Total Plays

221.6M

Total Likes (TikTok's count)

1.3M

Est. Total Comments

7.7M

Est. Total Shares

14.1M

Est. Total Saves

Engagement Ratios

@marvel turns 16.2% of views into likes, 1.71% into saves and 0.93% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

16.16%

Likes / Views

0.16%

Comments / Views

0.93%

Shares / Views

1.71%

Saves / Views

Viral Hit Rate

13.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 81% of the creators we track. The 5x figure is the same measure at five times the norm.

13.9%

2x Avg (5 of 36)

0.0%

5x Avg (0 of 36)

Consistency Score

@marvel's view count swings by a CV of 1.20, steadier than 82% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.20

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @marvel as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 15.3M followers

$76,328 – $183,187

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 36 videos

5 of the 36 videos (13.9%) passed twice the average plays and 0 passed five times it. Plays are mixed from one video to the next (consistency grade C). 7 of 36 videos are under 15 seconds and 3 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

35s

Average Duration

<15s

15-30s

30-60s

1-3min

3min+

The account favors videos between 15 and 30 seconds in length.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

80.6%

29 of 36

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 17.25% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s	7	11.98%
15-30s (best)	15	15.43%
30-60s	11	14.09%
1-3min	2	7.13%
3min+	1	11.62%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 36 videos (1.8% sample)

The videos we analysed went up most often on Friday and Wednesday and most around 18:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 36 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 219 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 219 uploads with a date, a wider set than the 36 videos analysed above.

Friday

Wednesday

Thursday

Tuesday

Monday

Saturday

Sunday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most on Friday and Wednesday with a peak at 22:00 UTC. Sunday is the quietest day for activity.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 36 most recent videos (1.8% of 2020 total). Counts reflect appearances in sampled videos.

#DaredevilBornAgain (15) #MCU (6) #Daredevil (4) #SpiderMan (2) #CaptainAmerica (2) #XMen97 (1) #DoctorStrange (1) #MarvelComics (1) #Marvel (1) #MarvelRivals (1) #MarvelGames (1) #AntMan (1) #Thunderbolts (1) #BuckyBarnes (1) #Bullseye (1) #TheFantasticFour (1) #WonderMan (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 36 most recent videos (1.8% of 2020 total). Excludes stopwords, hashtags, and mentions.

stream (29) disney (22) season (16) marvel (15) now (15)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

9 unique sounds | counted across 219 videos, a wider sample than the 36 analysed above

original sound - marvel - Marvel Entertainment 211x

Creepy and simple horror background music(1070744) - howlingindicator 1x

Way down We Go - KELAO 1x

80's style background music(1405364) - Green Woodpecker 1x

Best for video background music Chill Trap Hip Hop(837066) - KIh 1x

Soft Piano - Night Silence 1x

Silly Scene - Trendify 1x

Whispers Of A Fading Dream - Lyra West 1x

Rain sound (with thunder) _ rain pattern(1033298) - Evolve Sound lob. 1x

What the numbers say

Strengths

+ Like rate 16.2%, 3.6x the 4.5% median like rate of the creators we track
+ Fans save videos (1.71% of views) 1.8x as often as they share them
+ Verified account

Watch-outs

~ Only 3 of 36 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @marvel

How many followers does @marvel have on TikTok?

@marvel has 15.3M followers on TikTok.

What is @marvel's TikTok engagement rate?

@marvel has an engagement rate of 17.25% based on their recent videos.

How much does @marvel earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @marvel as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $76,328 - $183,187 per post.

How many TikTok videos has @marvel posted?

@marvel has posted 2.0K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @marvel's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos (1.8% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @marvel TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/marvel-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Estimated Lifetime Engagement

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Engagement by Video Length

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @marvel

How many followers does @marvel have on TikTok?

What is @marvel's TikTok engagement rate?

How much does @marvel earn on TikTok?

How many TikTok videos has @marvel posted?

Similar TikTok creators

Want TikTok Data for Your Research?

Cite this page