CNN

This account ranks 256 out of 1349 tracked creators and holds 15.3M followers, which is 13.9 times the median follower count of 1.1M. This profile stands as a giant at the top of the field. Growth is fast for an account that is 4.8 years old because it gains 264.8K new followers every month. The catalogue has built a large footprint with 8.4B total plays and 585.1M total likes accumulated over its lifespan. High share counts of 48.8M indicate frequent word of mouth distribution while the 40.2M total saves suggest high rewatch value for the audience. The average views of 543.9K per video are in line with what an account of this size would predict. This reach is bolstered by a 7.00% like rate that clears the median of 4.93%. These figures confirm that the content maintains high engagement levels relative to its large follower base and long history on the platform. The rest of this report covers deeper audience demographics and content performance trends.

The audience approves of content at a rate higher than the platform average, ranking 497 out of 1349. This indicates strong general sentiment toward the brand. Shares are the most frequent action with a 0.583% rate, followed by saves at 0.48%, then comments at 0.15%, and downloads at 0.054%. These actions represent 3.2K shares, 2.6K saves, 814 comments, and 296 downloads per video. The high share and save rates show a preference for advocacy and reference value over active conversation. Brands should prioritize content that is worth passing on or keeping for later use rather than aiming for immediate dialogue. Reach is inconsistent across the 215 videos. Only 11.2% of content reached the 2x average, while 10 videos hit the 5x mark. A coefficient of variation of 2.5 indicates erratic reach patterns. This audience favors utility and advocacy over active conversation in a tap-and-scroll environment.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account due to its large reach. A follower base of 15.3M suggests a potential sponsorship bracket between $40,000 and $75,000 per post. Creator Fund payouts are negligible by comparison because they scale with views and pay only pennies per thousand impressions. Sponsorship revenue scales with the total audience size rather than just individual video performance. A rank of 256 out of 1349 places this creator in a high tier where brand safety and authority command a premium. This position allows the account to demand top end rates and decline smaller briefs. The higher than average like rate of 7.00 percent justifies a price point toward the upper end of the expected range. A buyer can test if they are paying for reach or name by checking the cost per view. At an average of 543.9K views, a quote near $75,000 reflects a premium for the brand identity rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 60 and 180 seconds form the backbone of this feed. Focus on the 30 to 60 second window to capture a higher engagement rate of 5.21% compared to the 2.63% seen in shorter clips. Choosing the mid-length format over the under 15-second option nearly doubles the engagement per view. Use these longer windows to establish authority while keeping the pace fast enough for the platform. Nearly all content uses original audio instead of trending sounds. This choice sacrifices potential reach from viral music tracks to maintain a consistent news identity. Captions average 237 characters, providing deep context and detail rather than simple hooks. Turning off duet and stitch options keeps the content as a final destination, preventing other users from remixing the reporting. The standout video lasted 62 seconds and reached 10.7 million views, which is roughly 19.7 times the usual reach for this account. It earned 700.5K likes against only 4.2K comments. This lopsided ratio of 165 likes per comment shows the clip won through passive viewing and quick taps rather than sparking a debate in the comments section. Average views stay steady at 543.9K, marking this as a high-volume news outlet with a large established base. Success here depends on consistent reporting to a loyal audience rather than hunting for viral spikes. The scale of the following means every post reaches hundreds of thousands regardless of specific creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up the largest portion of content. The 30 to 60 second range performs better than the under 15 second category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at an extremely high volume compared to the field median with very short gaps between uploads. They produce over two hundred videos every week, which is far above the typical pace of other accounts. This large output ranks them near the top of the field for frequency. While the consistency grade is low due to a high variance in gap timing, the sheer volume provides a constant stream of content. This rapid pace has been established for several days but remains too new to confirm as a long-term habit. Content frequently lands on Wednesday and Thursday, while Sunday is the quietest day for new posts. The busiest hour for uploads occurs at 01:00 UTC. Marketers can expect a relentless drumbeat of content rather than sporadic drops. You can reliably time a tie-in around any day of the week due to the high volume, with Wednesday and Thursday providing the most active windows for fresh material.

Audience & Reach

The account sits at a top-of-field rank with a 13.9x multiple above the median follower count. This position means a single campaign can reach a broadcast-scale audience rather than a niche segment. Viewers interact with content at a rate well above the median. A higher like response suggests a sponsored message will gain stronger engagement from the viewers who see it. The distribution shows 100% of sampled videos reaching the US market. While this provides a concentrated reach in the United States, the lack of presence in other regions means a global brief would require additional creators to reach international audiences. The archive contains over 8 billion total plays across the back catalogue. A brand tag placed here sits alongside content that has already been viewed billions of times rather than starting fresh with new impressions. This audience fits the news and information category. The combination of broadcast-scale size and high engagement rates identifies a stable environment for high-level corporate messaging.