Tabs

This creator is a giant in the field with a rank of 259 out of 1349 and a follower count of 15.2M that sits 13.8 times above the median. Growth is fast as the account gains 124.2K followers per month despite being 10.2 years old. The reach verdict shows a strong engagement profile because the 12.97% like rate more than doubles the 4.93% median. Average views of 2.3M are well above what is expected for an account of this size. The rest of this report explores specific content performance and audience demographics.

This audience approves content at a rate much higher than the average user. The 12.97% like rate ranks 99 out of 1349 creators. High save rates of 0.226% compared to 0.044% shares and 0.023% comments show that viewers treat this content as a reference tool rather than a conversation starter. These 5,200 saves across the catalog indicate high intent to return to the material. While word-of-mouth spread is present with 1,000 shares, the primary action is personal storage. Brands should prioritize educational or evergreen content that justifies a save over interactive posts seeking comments. Reach is erratic and lacks explosive growth, as evidenced by a 0.89 consistency score. Only 3 videos reached double the average view count while none hit five times the average. This indicates a loyal but stable audience rather than a viral one. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 15.2M followers, the estimated sponsorship band sits between $40,000 and $76,000 per campaign. This high ceiling exists because brand deals scale with total reach while Creator Fund payouts scale only with views. The fund pays a mere few cents per thousand views, making it a negligible source of income compared to direct partnerships. Her rank of 259 puts her among the top performers on the platform. This standing allows her to command a premium price for her influence and high engagement. A buyer should treat the upper end of the sponsorship band as a starting point for negotiation rather than a fixed cost. At an average of 2.3M views per video, the cost per view sits between $0.017 and $0.033. This metric helps a buyer determine if a specific quote is paying for actual reach or for her established name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives on longer content as most videos land between 60 and 180 seconds. Create your clips in this duration to match where the account builds its steady momentum. Original audio appears on nearly 83% of posts, a choice that prioritizes a unique brand identity over the reach granted by trending sounds. Captions stay concise at an average of 89 characters to keep the focus on the visuals. Open duet and stitch settings across almost all clips invite other creators to remix the content. The top video lasted 150 seconds and pulled 3.8 times the normal reach for this account. It earned over a million likes against just 2.8k comments, showing that viewers prefer quick taps over active discussion. Average views of 2.3 million mark this as an established high-reach profile rather than a growing niche page. Success here depends on maintaining a consistent presence before any single clip can go viral.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up more than half of the content. The average length is 98 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low posting volume well below the field median but holds a top-tier follower rank with high average views. Her pace has remained steady for over a year, and while the wide gap between posts indicates an erratic rhythm, her high rank confirms this is a deliberate choice of quality over quantity. New content most frequently lands on Wednesday and Thursday, typically around 21:00 UTC. Sunday remains the quietest day for new uploads. Marketers should expect sporadic drops rather than a daily drumbeat, so any campaign tie-ins should be timed specifically around those mid-week windows.

Audience & Reach

The account sits at rank 259 with a 13.8x multiple above the median follower count. This high ranking means a single campaign can reach an audience far beyond niche circles to achieve broad visibility. The like rate exceeds the median by more than double. Such a strong engagement ratio suggests that a sponsored message will land with much higher impact per view than on average. This audience fits the beauty and lifestyle category because the high engagement rates coupled with the large follower count suggest a highly receptive demographic for visual products.