GaryVee

Sitting at rank 259 out of 1349 tracked creators with 15.2M followers, GaryVee is a giant that holds over 13 times the median follower count of 1.1M. The account shows steady growth by gaining 123.6K followers every month despite its long history of 10.2 years. This consistent acquisition suggests a stable and enduring presence rather than a sudden spike in popularity. The average view count of 117.5K per video remains consistent with the expectations for an account of this size. While the like rate of 5.78% falls above the median of 4.93%, it indicates a highly engaged audience that interacts frequently with the content. The rest of this report breaks down specific engagement trends and audience demographics to help inform your strategy.

This audience approves of content at a rate above the platform median. The engagement mix reveals high intent to return and archive information. Saves are the most frequent action at 0.761% while shares follow at 0.645%. Comments reach only 0.139%. With 164 comments, 758 shares, and 894 saves per video, the audience favors personal archiving over public conversation. Brands should focus on creating evergreen reference material rather than sparking active debates. Reach is erratic due to a high consistency coefficient of 2.16. Only three videos hit the 2x average mark while two reached the 5x threshold. This indicates inconsistent visibility across the total content output. The data points toward an active audience that prioritizes personal utility over social interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator. A following of 15.2M supports a projected brand deal range between $40,000 and $75,000 per post. These figures far exceed what the Creator Fund provides because that program pays only pennies per thousand views. Sponsorship fees scale with the size of the audience while creator fund payouts are tied to raw view counts. The rank of 259 out of 1349 places this profile in a position of high authority. This status allows the creator to command a premium price and decline low-value offers. A buyer should treat the top end of the estimate as a starting point for negotiation rather than a fixed cost. The higher like rate suggests strong engagement justifies a spot at the higher end of that range. A cost per view calculation of $0.34 to $0.64 helps identify if a quote is based on reach or influence. This check ensures a brand is not overpaying for views when the creator's name carries the weight. These are modelled estimates from public metrics, not disclosed earnings.

This feed performs best in the 30 to 60 second range where most clips reside. You should target this duration to match the primary rhythm of the account. Because only one video under 15 seconds exists compared to twenty in the mid-range, the longer format is clearly the stable choice for consistent reach. Every post uses original audio instead of trending sounds to prioritize a distinct brand voice over borrowed traffic. Long captions averaging 384 characters provide deep context for every clip. Open settings for both duets and stitches invite other creators to engage with the content directly. The standout video lasted only 17 seconds and earned 11.1 times the typical reach of this account. It pulled in 103.7K likes against 3.2K comments, a balanced ratio that shows it sparked both passive viewing and active discussion. Average views near 117.5K show this is an established profile with steady volume rather than a small niche page.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as they make up over half of the content. This duration is the most frequent length for the account.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the median frequency. Their content lands less often than average creators, but the high view counts suggest each post is intended to have maximum impact. This pace has been established for over six months, making it a durable habit rather than a recent shift. However, the wide gap between posts and the low consistency grade indicate an erratic posting schedule rather than a clockwork rhythm. You can expect content primarily on Monday and Saturday, while Sunday remains a quiet day. The busiest hour for new uploads is 00:00 UTC. Marketers should plan for sporadic drops rather than a predictable drumbeat when timing a campaign tie-in.

Audience & Reach

The creator holds a top-of-field rank with a follower count over thirteen times the median size. This high ranking means a single campaign can reach an audience at broadcast-scale. The like rate exceeds the median by more than half a percentage point. This higher engagement indicates that a sponsored message will earn a stronger response from viewers compared to average accounts. This profile fits the business and entrepreneurship category because of the size and strong engagement levels.