NCT Official

This account ranks 262 out of 1349 tracked creators and holds 15.2M followers, which is 13.8 times the median size of 1.1M. This makes it a giant in the current landscape. The creator gains roughly 217.5K new followers every month, which represents fast growth for an account that has been active for 5.8 years. The total catalogue has accumulated 2.3B plays and 560.0M likes to build a deep historical footprint. High figures of 19.5M shares indicate a high level of word of mouth distribution while the 28.4M saves suggest that the content provides substantial rewatch value for the audience. The average view count of 735.7K per video is in line with what an account of this size would predict. The like rate of 24.87% far exceeds the median of 4.93%, indicating a very high level of active engagement from the viewers. The rest of this report covers detailed engagement metrics and content performance trends.

This audience approves content at a rate far above the norm, ranking 3 out of 1349 creators for like_rate. This high approval signals deep fan loyalty rather than passive scrolling. The engagement mix shows that saves are the most frequent action at 1.263% of views, followed by shares at 0.866%, comments at 0.161%, and downloads at 0.09%. These metrics translate to 9.3K saves, 6.4K shares, 1.2K comments, and 662 downloads per video. Saves and shares run hot for this audience while commenting and downloading run cold. Brands should prioritize content that serves as a permanent reference or a badge of identity since fans are more likely to keep and share the material than start a public conversation. Reach is erratic with a consistency score of 1.07. While 32 videos hit twice the average reach, only 4 reached five times the average. This indicates spikes in visibility rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. A creator with 15.2M followers can command a brand fee between $40,000 and $60,000 per post. This high ceiling exists because sponsorship pay scales with total follower count. In contrast, the Creator Fund pays only pennies per thousand views. High volume of views generates very little revenue compared to the premium brands pay for access to a large audience. The rank of 262 out of 1349 identifies this creator as a high-tier influencer. This position grants them notable leverage during negotiations. They can demand a premium price and decline lower offers because their reach is established. A buyer should view the $60,000 upper limit as a starting point for negotiation rather than a fixed cost. The high engagement rate suggests they sit at the top of this pricing bracket. A cost per view check reveals whether a brand pays for reach or for the name. At an average of 735.7K views, a $60,000 fee equates to roughly $0.82 per view. This helps buyers determine if a quote is inflated by the creator's fame. These are modelled estimates from public metrics, not disclosed earnings.

Most content stays in the 15 to 30 second range. This specific bucket performs better than the 30 to 60 second length, which sees lower engagement. Create clips between 15 and 30 seconds to capture the most active viewers. The gap between these two tiers means shorter clips are worth roughly 4 percentage points more in engagement per view. Original audio appears on about one third of all posts. This choice sacrifices some potential reach from trending sounds for a consistent brand identity. Captions average 103 characters, providing enough space to frame the content with context. Since duet and stitch settings remain off across every video, the account keeps its feed closed to outside remixes. The standout clip lasted 21 seconds and reached 6.1 million views. That total represents over 8 times the typical reach for a standard post on this page. It gathered 1.5 million likes against just 10.8k comments. This lopsided ratio of 136 likes per comment shows that viewers preferred quick taps over starting conversations. Average views sit at 735.7k, marking this as an established account with a very high floor for reach. Growth strategy should focus on maintaining this steady volume rather than chasing small gains in engagement rates. The large follower base means every post already reaches a large audience regardless of the specific creative choices made.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they make up half of the content. This preferred length performs worse than the 1 to 3 minute category for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their posting volume sits far above the field median with high frequency. They produce over twenty videos weekly compared to the typical two. This rapid pace has been established consistently for over two months. While the higher consistency score suggests some variation in timing between posts, the sheer volume remains reliable for a brand partner. New content most frequently appears on Monday and Tuesday. The busiest hour for new uploads occurs at 07:00 UTC. Thursday is the quietest day for fresh content. Marketers can plan around a dependable drumbeat of daily updates to keep a campaign active. You can expect constant content drops, making it easy to time specific tie-ins on the high-volume Monday and Tuesday windows.

Audience & Reach

The account holds a top-of-field rank with a multiple of 13.8 over the median creator. This position allows a single campaign to reach an audience at broadcast scale. High engagement levels place the like response well above the median. A brand message earns a stronger interaction rate per viewer than typical accounts in this category. South Korea constitutes the primary market for the content with a 99% share of the sampled videos. While the brand can reach the Korean audience effectively, it cannot count on Thailand or other smaller regions listed to fulfill a global brief. A brand tag sits beside a catalog that has accumulated 2.3 billion total plays. This deep history means your placement joins a body of work already consumed by millions rather than starting fresh. The high like rate and top-of-field rank mean the audience is concentrated and engaged. The profile fits the music industry because the scale and interaction levels indicate a stable, high-reach environment for artist promotion.