Liverpool FC
Our 26/27 adidas home kit is now available. 😮💨
29.3M
Followers
32
Following
943.6M
Total Hearts
4.8K
Videos
197.5K
Avg Hearts/Video
lifetime average
12.2%
Engagement Rate
7.1y
Account Age
343.7K
Followers/Month
lifetime average
11.1M
Hearts/Month
lifetime average
56.0
Videos/Month
lifetime average
We also record @liverpoolfc's follower count over time. See the @liverpoolfc TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Liverpool FC (@liverpoolfc) is a verified sports TikTok account with 29.3M followers and 4,779 videos. That ranks 80 of the 1,349 accounts with a TKMetrics report by followers, 26.7x the median account. Since it was created 7.1 years ago it has averaged 343.7K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2019-05-07 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 917K:1 |
Data Summary
| Videos Analyzed | 187 (3.9% of total) |
| Avg Plays per Video | 1,195,298 |
| Avg Likes per Video | 141,814 |
| Engagement Rate | 12.2% |
Metrics based on 187 most recent videos (3.9% of 4.8K total).
Engagement Analysis
Based on 187 videos (3.9% sample)
Across the 187 videos we analysed (Mar 28, 2026 to Jun 18, 2026), the average video got 1.2M plays and 11.9% of viewers liked it, 2.6x the 4.5% median like rate of the creators we track. Saves (0.51% of views) outnumber shares (0.27%); comments are 0.07%.
1.2M
Avg Plays/Video
141.8K
Avg Likes/Video
844
Avg Comments/Video
3.2K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 187 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 187.
1.9M
Median plays, top 60 videos
240.0K
Median likes, top 60 videos
2.7M
75th percentile plays
10.6M
Top Video
4.97
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 187-video sample across 4.8K total videos.
5.7B
Est. Total Plays
943.6M
Total Likes (TikTok's count)
4.0M
Est. Total Comments
15.4M
Est. Total Shares
29.0M
Est. Total Saves
Engagement Ratios
@liverpoolfc turns 11.9% of views into likes, 0.51% into saves and 0.27% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
11.86%
Likes / Views
0.07%
Comments / Views
0.27%
Shares / Views
0.51%
Saves / Views
Viral Hit Rate
10.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 50% of the creators we track. The 5x figure is the same measure at five times the norm.
10.7%
2x Avg (20 of 187)
1.1%
5x Avg (2 of 187)
Consistency Score
@liverpoolfc's view count swings by a CV of 1.18, steadier than 82% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.18
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @liverpoolfc as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 29.3M followers
$146,743 – $352,184
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 187 videos
20 of the 187 videos (10.7%) passed twice the average plays and 2 passed five times it. Plays are mixed from one video to the next (consistency grade C). 64 of 187 videos are under 15 seconds and 35 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
38s
Average Duration
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 12.2% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits below every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s (best) | 64 | 14.35% |
| 15-30s | 43 | 12.70% |
| 30-60s | 45 | 13.01% |
| 1-3min | 34 | 12.52% |
| 3min+ | 1 | 20.89% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 187 videos (3.9% sample)
The account posts 19.0 videos a week, most often on Sunday and Thursday and most around 13:00 and 17:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 19.0 |
| Avg Gap Between Posts | 9.0h |
| Data Range | Mar 28, 2026 to Jun 18, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 223 uploads with a date, a wider set than the 187 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts 19 times a week with the busiest hour at 13:00 UTC. Sunday and Thursday are the top upload days while Wednesday is the quiet day.
Top Videos
Top 60 by play count from 187 analyzed
37.9M
Combined Plays (Top 5)
3.1M
Combined Likes (Top 5)
7.6M
Avg Plays per Top Video
A special strike from Rio 😍 #Ngumoha #Liverpool
10.6M
Views
943.3K
Likes
4.0K
Comments
34.3K
Shares
41.8K
Saves
A well-taken goal from Isak 🎯🇸🇪 #lfc #liverpool #isak
5.9M
Views
557.6K
Likes
1.4K
Comments
7.3K
Shares
17.1K
Saves
Getting into the @NBA Playoffs spirit 👀🏀 #lfc #liverpool #NBA
5.6M
Views
476.9K
Likes
1.8K
Comments
9.8K
Shares
18.0K
Saves
A wonderful Thiago finish 😍 LFC Legends' opener against Dortmund 👌⚽️
5.2M
Views
395.0K
Likes
837
Comments
6.7K
Shares
11.8K
Saves
55 more top videos for @liverpoolfc
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 187 most recent videos (3.9% of 4779 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 11.9%, 2.6x the 4.5% median like rate of the creators we track
- + Fans save videos (0.51% of views) 1.9x as often as they share them
- + Verified account
Questions about @liverpoolfc
How many followers does @liverpoolfc have on TikTok?
@liverpoolfc has 29.3M followers on TikTok.
What is @liverpoolfc's TikTok engagement rate?
@liverpoolfc has an engagement rate of 12.20% based on their recent videos.
How much does @liverpoolfc earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @liverpoolfc as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $146,743 - $352,184 per post.
How many TikTok videos has @liverpoolfc posted?
@liverpoolfc has posted 4.8K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @liverpoolfc's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 187 analyzed videos (3.9% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @liverpoolfc TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/liverpoolfc-tiktok-profile-stats/