CNA

CNA

@channelnewsasia

Asian news, views and Insider docus? Yes we (autocorrect) CAN 🔥

cna.asia Joined 2021-11-17

3.0M

Followers

5

Following

119.3M

Total Hearts

4.8K

Videos

24.6K

Avg Hearts/Video

5.15%

Engagement Rate

4.3y

Account Age

58.6K

Followers/Month

2.3M

Hearts/Month

94.6

Videos/Month

Account Overview

What This Report Covers

This account ranks 514 out of 1349 creators and holds 3.0M followers, making it a mid-tier name with a following size that is 2.7 times the median of 1.1M. The growth trajectory is steady as the profile gains 58.6K followers every month over its 4.3 year lifespan. Average views are at 406.2K per video, which is in line with what an account of this size would predict. However, the 4.60% like rate falls below the 4.93% median for the platform. The rest of the report breaks down the specific engagement patterns and content performance across different categories.

Account Classification

Account Size Macro (1M+)
Account Age 2021-11-17
Verification Yes
Language EN
Follower Ratio 600K:1

Data Summary

Videos Analyzed 33
Avg Plays per Video 406,169
Avg Likes per Video 18,676
Engagement Rate 5.15%

Engagement Analysis

Based on 33 videos

This audience approves less than the average user based on a like rate of 4.60% against the 4.93% median. Shares are the most frequent action at 0.492% followed by saves at 0.266%. Commenting sits lower at 0.059% while downloads are nonexistent. The raw counts show 239 comments, 2.0K shares, and 1.1K saves per video. High share and save rates mean viewers treat content as a resource to pass on or keep for later. Low comment volume suggests they prefer consuming the news rather than discussing it. This is an audience that values utility over conversation. Reach is inconsistent with a consistency coefficient of 2.04. Only 12.1% of videos hit the 2x average mark and only 2 reached the 5x threshold. These figures indicate erratic growth patterns. This is a tap-and-scroll audience.

406.2K

Avg Plays/Video

18.7K

Avg Likes/Video

239

Avg Comments/Video

2.0K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

548.9K

Median Plays

15.2K

Median Likes

1.2M

75th Percentile

4.3M

Top Video

6.97

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

13,403,561

Total Plays

616,324

Total Likes

7,901

Total Comments

65,917

Total Shares

35,624

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Macro

4.60%

Likes / Views

0.06%

Comments / Views

0.49%

Shares / Views

0.27%

Saves / Views

The like rate of 4.6% is much higher than the other actions. This shows that viewers are more likely to react with a like than they are to comment, share, or save.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

12.10%

2x Avg (4 of 33)

0%

5x Avg (2 of 33)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 2.04

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorships drive the primary revenue stream for this account because of its large follower base. A creator with 3 million followers can command a brand fee between $15,000 and $30,000 per post. This high valuation stems from the scale of their audience rather than Creator Fund payouts. The fund pays only pennies per thousand views, while sponsorship fees scale directly with the reach provided by the follower count. The rank of 514 out of 1349 places this account in a position where they command a premium over mid-tier creators. They are not a bargain buy but instead possess enough authority to select specific briefs and negotiate higher rates. A buyer should use the $15,000 minimum as a starting point for negotiations rather than a ceiling. The cost per view sits at approximately $0.37 based on their 406.2K average views. This metric helps a brand determine if they are paying for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 406.2K views/video

$768 – $1,537

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 3.0M followers (Macro (1M+))

$15,000 – $36,000

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 33 videos

This feed thrives in the 60 to 180 second range where most posts live. Longer videos outpace the 30 to 60 second clips by a ratio of two to one. Use these longer durations to build your content because they capture the majority of the audience engagement here. Original audio is used on almost every post, choosing a consistent brand voice over the reach of trending sounds. Long captions average about 429 characters to provide deep context for each clip. Open duet and stitch settings invite other creators to participate in the narrative. The top video reached 10.6 times the normal audience with its 53 second runtime. It pulled 246.2K likes against only 1.9K comments, showing a large tilt toward passive watching over active debate. Average views of 406.2K confirm this is an established account with a stable reach rather than one seeking breakout growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

1m 9s

Average Duration

15-30s
3
30-60s
10
1-3min
20

The account favors videos between 60 and 180 seconds. This category contains the highest number of total videos.

Original Sound Usage

Percentage of videos using the creator's own audio

97.00%
32 of 33

Posting Patterns & Optimal Timing

Based on 33 videos

This creator follows a Grind pattern because they post at a volume far above the field median with a high frequency rank. While the posting cadence has only been observed for five days, the sheer volume of content suggests a high-output strategy. The wide variance in gaps between posts indicates an erratic rhythm rather than a clockwork schedule. You can expect frequent new content on Thursday and Friday, with 08:00 UTC being the busiest hour for uploads. Sunday is the quietest day for new posts. Marketers can plan around a high volume of content drops, though they should anticipate sporadic timing since the consistency grade is low. New content is most likely to land during the mid-week peaks for any specific campaign tie-in.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 46.2
Avg Gap Between Posts 4.3h
Data Range 5 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday
14
Friday
6
Monday
5
Tuesday
4
Saturday
2
Sunday
1
Wednesday
1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts 46.2 times per week with the busiest hour at 8:00 UTC. Posting peaks on Thursday and Friday while Sunday is the quietest day.

Top Videos

Top 10 by play count

9.4M

Combined Plays (Top 5)

485.5K

Combined Likes (Top 5)

1.9M

Avg Plays per Top Video

Feb 19, 2026

Chinese freeskier Eileen Gu hit back at a reporter’s suggestion that she had "lost" out on two golds after taking silver in the Big Air final at the Winter Olympics on Feb 16, and in slopestyle a week earlier. “I’m the most decorated female freeskier in history,” Gu responded with a laugh. US-born G

4.3M

Views

246.2K

Likes

1.9K

Comments

5.8K

Shares

13.8K

Saves

⏲ 53s ▶ 540p ♪ Original sound original sound - CNA – CNA 576×1024
Feb 19, 2026

A truck was caught on video flying through the air and crashing into a home in Oregon on Feb 13. Authorities said the truck went airborne after hitting a dirt mound, clearing a retaining wall and flying roughly 30m through the air before slamming into the house. They added that the driver, who has b

2.2M

Views

121.0K

Likes

1.9K

Comments

27.4K

Shares

6.0K

Saves

⏲ 18s ▶ 540p ♪ Original sound original sound - CNA – CNA 576×1024
Feb 17, 2026

“They don’t want a refund”: After a fire broke out at her Dunlop Street shop on Feb 15, Century Bakkwa owner Simbian Chua told CNA in a follow-up interview that she has been scrambling to find a kitchen to fulfil Chinese New Year orders, as customers insisted on keeping them. With no way to grill or

1.2M

Views

47.6K

Likes

232

Comments

3.9K

Shares

2.3K

Saves

⏲ 1m 46s ▶ 540p ♪ Original sound original sound - CNA – CNA 576×1024
Feb 19, 2026

North Korean leader Kim Jong Un took a rocket launcher vehicle for a spin on Wednesday (Feb 18), during a display of multiple rocket launchers outside the venue of the landmark congress of its ruling Workers' Party. Video from KRT showed Kim standing beside one of the vehicles. It was later seen dri

997.7K

Views

55.4K

Likes

842

Comments

1.4K

Shares

4.1K

Saves

⏲ 40s ▶ 540p ♪ Original sound original sound - CNA – CNA 576×1024
Feb 15, 2026

CNA spoke to the owner of Century Bakkwa, after its shop in Dunlop Street in Little India caught fire on Sunday (Feb 15). A chef at the shop sustained burns to his hands, and at least one other person was assessed for breathing difficulties. The owner of the shop, Ms Simbian Chua, apologised to cust

698.7K

Views

15.3K

Likes

297

Comments

8.6K

Shares

1.3K

Saves

⏲ 1m 8s ▶ 540p ♪ Original sound original sound - CNA – CNA 576×1024

5 more top videos for @channelnewsasia

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

feb (25) said (12) president (9) year (9) her (9)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

2 unique sounds
original sound - CNA - CNA 32x
喜气洋洋过大年 - Chinese new year - 黄川 1x

Key Insights & Takeaways

Audience & Reach

The account sits at a 2.7x multiple above the median creator. This specific scale allows a brand to expect broad reach across a wide audience base during a single campaign. While the like rate falls slightly below the median, it remains relatively close to average. A sponsored post here will land with stable engagement despite not exceeding typical peer benchmarks. This profile fits news and information because the high follower count combined with a steady like response supports a clear message for an established media brand.

Key Takeaways

Reach. Ranking 514 of 1349, the account has a following that is 2.7 times the median size. Engagement. A 4.60% like-rate falls slightly below the 4.93% median, indicating lower than average interaction per view. Hit-rate. Only 12.1% of recent videos beat double the account average, showing a low frequency of standout viral peaks.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 3,000,000
  • + Consistent growth at 58.6K followers/month
  • + Active posting schedule (46.2 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @channelnewsasia reveals a macro (1m+) TikTok presence with 3,000,000 followers. The account demonstrates an engagement rate of 5.15%, averaging 406.2K plays per video across 33 analyzed videos. Key strengths include 119.3M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @channelnewsasia's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026