Clix

Ranking at 508 out of 1349 creators puts this account as a mid-tier name with 3.1M followers, which is 2.8 times the median follower count of 1.1M. The growth trajectory is steady, gaining 40.8K new followers every month over its 6.3 year lifespan. This creator achieves a 7.78% like rate, which clears the 4.93% median to indicate high engagement from the audience. Average views reach 9.1M per video, which is well above what would be expected for an account of this size. The rest of the report covers specific content performance and audience demographics.

The audience approves of content at a rate well above the platform median. This high approval indicates strong initial resonance with the creator's style. Saves represent the most frequent action among viewers, followed by shares and comments. The community shows intent to return to the content for reference or long-term value. Word of mouth is also a primary driver of growth compared to active discussion. These behaviors rank from highest to lowest as saves at 0.325%, shares at 0.225%, and comments at 0.077%. With 29.6K saves, 20.5K shares, and 7.0K comments per video, the audience favors personal utility over public conversation. Brands should prioritize content that serves as a useful reference tool rather than a prompt for debate. The reach is erratic with a consistency coefficient of 0.6. Only two videos reached double the average view count while none hit the five times threshold. This suggests inconsistent growth patterns across the feed. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large following. With 3.1M followers, they can command a sponsorship fee between $40,000 and $62,000 per campaign. This high ceiling exists because brand deals scale with audience size while Creator Fund payouts are based on views and pay only pennies per thousand. A rank of 508 out of 1349 places this creator in a position where they command a premium for their reach and engagement. They can often decline low-paying briefs to focus on high-value partnerships. A buyer should use the $62,000 upper limit as a starting point for negotiations rather than a fixed price. The cost per view sits around $6.81 based on an average of 9.1M views. This metric helps a brand determine if a quote is paying for actual reach or just the creator's personal influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed. Most videos fall into this category, and the average length sits at just 11 seconds. Stick to this short format to replicate the high engagement seen in the primary content bucket. Original audio appears on over half of the posts, a choice that favors a unique brand identity over the reach gained from trending tracks. Short captions averaging 47 characters keep the focus on the visuals. Open duet and stitch settings invite other creators to remix the footage as part of their own narratives. The top video lasted 13 seconds and reached 2.7 times the normal view count for this account. It earned 200 likes for every comment, proving it won through passive watching rather than active debate. Average views near 9.1 million confirm a large established audience. Work toward maintaining high volume to match this level of reach rather than seeking small niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 18 out of 22 videos in this range. The average video length is 11 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This account ranks near the top of the field in followers despite a posting rate well below the median. The creator focuses on high-impact content rather than high volume, and this pace has been established for over six years. While the consistency grade is solid, the higher variance in gap timing suggests some unpredictability between uploads. New content typically lands on Tuesday and Friday, while Thursday remains the quiet day of the week. You should expect sporadic drops rather than a steady drumbeat, so time your tie-ins around these specific active days.

Audience & Reach

The audience size sits at nearly triple the median creator average based on follower count. This indicates a high volume of reach that allows a single campaign to impact a wide population beyond a niche circle. The like response exceeds the median by more than double. A higher engagement rate means a sponsored message will likely earn a stronger reaction from viewers compared to the platform average. This creator fits the gaming category because the size and high engagement indicate a large, active viewer base for interactive content.