Inspiring Designs

This creator ranks 508 out of 1349 tracked accounts and holds 3.1M followers, making it a mid-tier name with a following that is 2.8 times the median size of 1.1M. The account shows fast growth by gaining 92.2K followers every month over its 2.8 year lifespan. Average views reach 6.2M per video, which is well above what a follower count of this size typically predicts. However, the 2.37% like rate falls below the median of 4.93%, suggesting that while the content reaches many people, it does not spark as much active engagement as typical for its scale. The rest of the report details specific content performance and audience interaction patterns.

This audience approves less than the typical viewer on this platform. The low like rate ranks 1059 out of 1349. Shares are the primary driver of engagement at 0.796%. Saves follow at 0.252% while comments sit at 0.017%. These figures represent 49.3K shares, 15.6K saves, and 1.0K comments across the content. High share rates indicate strong word-of-mouth potential for brand awareness. The low comment rate suggests a passive audience that consumes rather than discusses. A brand should prioritize reach over community management in this space. Reach is inconsistent with a consistency coefficient of 2.3. Only 13.5% of the 37 videos hit the 2x average mark, while 3 videos reached 5x. This indicates an erratic distribution pattern rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 3.1M followers, they should command a brand fee between $15,000 and $25,000 per post. This income comes from direct partnerships because the Creator Fund pays only pennies per thousand views. While high view counts generate some volume, sponsorship fees scale with follower count to provide stable income for the creator. Their rank of 508 out of 1349 places them in a position where they command a premium over mid-tier creators. They are not a budget option but a proven name that can selectively choose projects. A buyer should view the $25,000 upper limit as a ceiling to negotiate from rather than a fixed price. The cost per view sits at roughly $4.00 based on their 6.2M average views. This metric helps a brand determine if they are paying for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and perform better than the 15 to 30 second segment. Creating content in the sub-15-second window is your target since it captures a larger share of the audience interest. Every post uses original audio, choosing a consistent brand identity over the reach boost from trending tracks. Captions stay brief at roughly 84 characters to keep the focus on the visuals. Open duet and stitch settings invite other creators to interact with these designs. The standout video lasted 12 seconds and reached 72.9 million views, outperforming typical reach by over 11 times. It earned 2.1 million likes against only 8.5k comments, meaning the content sparked quick taps rather than long debates. Average views of 6.2 million indicate a large established presence where volume is already high. You should aim for consistent engagement with this proven short-form style to maintain steady reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with a majority of content falling between 15 and 30 seconds. The average video length is 17 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post nearly double the field median with high frequency. This steady volume allows for reliable planning despite a low consistency grade and irregular gaps between posts. The current pace has been established over several months but remains too fresh to be considered a long-term habit. You can expect new content mostly on Tuesday and Thursday around 20:00 UTC. Saturday is the quietest day for uploads. Marketers can plan around a dependable drumbeat of posts, though the erratic timing between specific videos means the exact hour of a drop may vary.

Audience & Reach

The follower count sits at a 2.8x multiple of the median creator. This rank indicates that a single campaign can reach a high volume of people beyond the typical niche scope. The like rate falls below the median by more than half. A lower engagement ratio suggests the content reaches many viewers but struggles to generate an immediate interaction from those individuals. This audience fits the home decor category because the high play counts and large follower base support a visual product while the low like rate indicates a passive viewing habit rather than active community participation.