Mandira Dhungana

This account ranks 508 out of 1349 creators and holds 3.1 million followers, making it a mid-tier name with more than triple the median follower count. Growth is fast as the creator gains 65.7K new followers every month over its 3.9 year history. While average views reach 690.6K per video, the like rate of 0.97% falls well below the 4.93% median. The rest of this report covers the specific engagement patterns and audience demographics.

This audience approves much less than the platform average. The low like rate ranks at 1300 of 1349. Behavioral data shows that shares are the most common action with a 0.111% rate, followed by saves at 0.098% and comments at 0.056%. These figures correspond to 763 shares, 678 saves, and 386 comments per video. This audience prioritizes word-of-mouth spread and keeper value over active conversation. Brands should focus on content that is highly shareable or useful enough to save rather than trying to spark a dialogue in the comments. Reach is erratic with a high consistency score of 1.9. Only 3 videos achieved five times the average reach while three hit double the average. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account because of its large follower base. A creator with 3.1M followers can command a sponsorship fee between $10,000 and $25,000 per post. This high ceiling exists because brand deals scale with audience size. In contrast, the Creator Fund pays only pennies per thousand views. View counts generate small amounts of direct payout that cannot compete with the reach-based pricing of a major sponsorship deal. The rank of 508 out of 1349 places this creator in a position where they command a premium over average accounts. While lower ranked creators are value buys whose quotes act as a ceiling for negotiation, a higher ranked profile like this one can often decline low offers. A buyer should use the $25,000 cap to judge the quality of an offer. The cost per view check helps determine if a quote pays for reach or for the name. At 690.6K average views, a quote over $13.80 per view suggests the brand is paying specifically for the creator's influence. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where most content sits. Focus on this duration to mirror the current success of the account. Shorter clips under 15 seconds actually perform poorly compared to the primary length, as they see a notable drop in engagement relative to the 15 to 30 second bucket. Original audio dominates the feed at nearly 79 percent, meaning the creator prioritizes a consistent brand over borrowed reach from trends. Short captions average just 35 characters to keep focus on the visuals. Enabling both duet and stitch across every post makes the content highly accessible for other creators to remix. The standout video lasted 15 seconds and reached 7.7 times the normal view count. Its high ratio of likes to comments shows it earned passive taps rather than active debate. Average views near 690k confirm a large, established audience where consistent production is more vital than chasing viral spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds since they make up more than half of the content. The average length of 19 seconds falls within this most common range.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency. Mandira posts over sixty times per week, which is much more frequent than the average creator. This pace has only been established for two days, so it is too new to confirm as a long-term habit. The inconsistent gap between posts means their output lacks a clockwork rhythm. You can expect a high volume of content, but the timing of these uploads varies well. New videos land most often on Monday and Tuesday, while Wednesday remains a quiet day. Most content appears around 06:00 UTC. A marketer can plan for a heavy stream of posts to support a campaign, though they should target the start of the week for the highest probability of new content.

Audience & Reach

The follower count sits at a 2.8x multiple above the median creator. This positioning means a single campaign can reach a large volume of people beyond a standard niche audience. Like rates fall well below the median average for this account. Such a gap indicates that while the reach is wide, the engagement per viewer is less intense than typical benchmarks. This profile fits the entertainment category because the high follower count and low like ratio suggest a broad, top-of-funnel viewership rather than a niche community.