mike

This account ranks 508 out of 1349 creators and holds a follower count of 3.1M which is 2.8 times the median size. It is a mid-tier name. The creator gains 136.8K followers every month to grow this account in just 1.9 years, making its growth rate fast. The average view count of 5.4M per video sits well above what is expected for an account with this many followers. A like rate of 9.96% exceeds the median of 4.93% and indicates high engagement from those who see the content. The rest of the report breaks down specific engagement patterns and audience retention metrics.

The audience approves of content at more than double the median rate, ranking 265 out of 1349 creators. This high approval suggests strong initial resonance with the content style. Saves represent the most frequent action with a 1.186% rate. Shares follow as a secondary behavior at 0.84%. These figures are followed by comments at 0.084%. The audience recorded 64.2K saves, 45.5K shares, and 4.6K comments across the data set. This mix shows that viewers prioritize using content as a reference or for personal storage over active discussion. Brands should focus on high utility or evergreen value to capture this intent to return. Reach is inconsistent. Only 14.7% of the 34 videos hit 2x average, with only one video reaching 5x. A consistency score of 1.18 indicates erratic reach across the feed. This audience prefers saving content for later use rather than engaging in active conversation.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large follower base. A brand deal for an account with 3.1M followers typically commands a fee between $15,000 and $30,000. This income far exceeds what they would earn from the Creator Fund because that program pays pennies per thousand views while sponsorship value scales directly with audience size. Their rank of 508 out of 1349 places them in a position where they can command a premium for their reach. High engagement rates suggest they sit toward the top of their expected pricing bracket. A buyer should view the $30,000 ceiling as a starting point for negotiations rather than a fixed salary. Dividing this peak fee by 5.4M average views results in a cost per view of roughly $0.0057. This figure helps a brand determine if they are paying for actual reach or for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Most posts land under 15 seconds, and this shorter format wins out over the 15 to 30 second category by a wide margin. You should prioritize the sub-15 second window to capture more engagement than the longer clips. Original audio is the standard here, choosing a consistent brand identity over the reach of trending sounds. Short captions around 50 characters keep the focus on the video content. Open duet and stitch settings invite other creators to interact with the footage. The top post lasted 18 seconds and pulled 33 million views, roughly six times the average reach for this account. It earned over five million likes against only 23k comments, meaning it won through passive watching rather than debate. A steady view count of over five million per video shows a large established audience. Success here relies on maintaining high-volume reach rather than seeking small niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 19 instances out of 34. No engagement line is provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind cadence because they post above the field median with a steady frequency that allows for reliable planning. This pace has been established over several months and is now a stable habit. Although the content drops are frequent, the higher consistency score indicates some variability in the timing of each upload. Mike maintains a high follower rank and large view counts despite his production style. New videos typically land on Wednesday and Thursday, while Tuesday remains the quietest day for new posts. The most active hour for uploads is 01:00 UTC. Marketers can expect a dependable drumbeat of content to support a campaign rather than sporadic drops. You can time specific tie-ins around the mid-week posting window.

Audience & Reach

The audience size sits at a 2.8x multiple above the median creator. This volume allows a single campaign to reach a high volume of people across the platform. The like response is more than double the average rate for other creators. A higher engagement ratio means a brand message earns a stronger reaction from viewers compared to standard content. This audience fits the entertainment category because the high interaction rate paired with a large follower count suggests high interest in general lifestyle and media content.