بــ لبن السعودية - B.Laban

This account ranks 514 out of 1349 creators and holds 3.0M followers, which is 2.7 times the median size of 1.1M. This makes it a mid-tier name in the current landscape. The creator gains 83.2K followers every month, marking a fast growth rate for an account that has been active for 3.0 years. While average views sit at 126.0K per video, the like rate of 0.77% falls well below the median of 4.93%. The rest of this report breaks down the engagement patterns and audience demographics in detail.

This audience approves less than the platform average at a 0.77% like rate compared to the 4.93% median. This low ranking suggests passive scrolling rather than active appreciation of the content. The behavior profile shows that shares are the most frequent action with 164 shares at 0.131% per view. Saves follow as a secondary intent for reference or keeper value at 0.085%. Commenting occurs less often at 0.026% while there are no downloads to indicate saved device content. Shares and saves run hot, suggesting the audience finds specific utility in the posts even if they do not like them. Brands should focus on high-utility content that prompts sharing over community building through comments. Reach is inconsistent with a 3.3 consistency coefficient. Only two videos hit twice the average reach while one reached five times the average. This indicates unpredictable growth spikes rather than steady progression. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this account rather than the Creator Fund. A follower base of 3.0M suggests a sponsorship value between $15,000 and $30,000 per campaign. While the Creator Fund pays pennies per thousand views, brand partnerships scale with total reach to offer much higher returns. The rank of 514 out of 1349 puts this creator in a position where they can command a premium over average accounts but remain accessible for negotiations. A lower like rate suggests their audience is less engaged than the platform median. This indicates that while the name carries weight, there is room to negotiate below the top end of the expected range. A cost per view check helps determine if a quote covers reach or brand equity. Dividing the upper sponsorship estimate by 126.0K average views results in a cost of roughly $0.24 per view. This allows buyers to see if a high price tag is justified by the content's reach. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the 30 to 60 second range, which you should use as your primary target length. The 15 to 30 second clips perform well better than those over a minute, meaning shorter formats provide a much higher engagement rate per view. Every post uses original audio instead of trending sounds to build a consistent brand identity at the cost of lesser reach from external trends. Captions stay brief at around 78 characters to keep the focus on the visual. Open duet and stitch settings across all videos invite other creators to interact with the content. The top video lasted 21 seconds and reached over 16 times the normal view count for this account. It earned a balanced ratio of roughly 38 likes per comment, showing it sparked active discussion rather than just passive scrolling. Average views stay near 126k, marking this as an established account with a steady base rather than a high-growth underdog.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 10 out of 25 clips falling into this range. The engagement line is not present to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the field median with frequent gaps between uploads. Their high volume of content creates a steady stream for a brand to plan around. While the frequency rank is strong, the high consistency score indicates an erratic posting rhythm rather than a clockwork schedule. This behavior has been consistent over the past month but is too new to confirm as a long-term habit. New videos most often appear on Monday and Wednesday, with a peak upload window at 16:00 UTC. Content rarely lands on Thursday. Marketers can expect frequent content drops but should prepare for some irregularity in timing. You can likely time a tie-in around the active Monday and Wednesday windows.

Audience & Reach

The audience size sits at a 2.7x multiple of the median creator count. This volume allows a brand to reach a much wider group than a typical partner in this category. The like response falls well below the median rate. Such a low engagement percentage suggests that while the reach is wide, the message may struggle to gain traction with viewers during a sponsored placement. This audience fits the lifestyle category because the high follower count provides scale despite the lower interaction rate from the core community.