3.0M
Followers
350
Following
21.5M
Total Hearts
155
Videos
138.7K
Avg Hearts/Video
10.05%
Engagement Rate
7.3y
Account Age
34.5K
Followers/Month
247.0K
Hearts/Month
1.8
Videos/Month
Account Overview
What This Report Covers
This account ranks 514 out of 1349 creators and holds 3.0M followers, making it a mid-tier name with a following that is 2.7 times the median size. Growth is slow for an account aged 7.3 years as it gains approximately 34.5K followers per month. The average view count of 1.2M sits well above what would be expected for its follower base, while the 9.93% like rate more than doubles the 4.93% median. This indicates a highly engaged audience that interacts with content at a much higher frequency than typical creators. The rest of this report breaks down the specific engagement patterns and content performance metrics.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2018-11-21 |
| Verification | Yes |
| Language | EN |
| Follower Ratio | 8.6K:1 |
Data Summary
| Videos Analyzed | 34 |
| Avg Plays per Video | 1,200,871 |
| Avg Likes per Video | 119,232 |
| Engagement Rate | 10.05% |
Engagement Analysis
Based on 34 videos
This audience approves of content at double the median rate, ranking 268 out of 1349 creators. The engagement mix reveals high intent to return and archive information. Saves represent the most frequent action at 0.515% while shares sit at 0.046%. These actions are followed by 0.077% for comments. With 6,200 saves, 554 shares, and 922 comments, users prioritize saving content over public discussion or word-of-mouth spread. Brands should treat this as a high-utility archive rather than a conversation hub. Reach is erratic with a consistency coefficient of 1.21. Only 11.8% of the 34 videos hit the 2x average mark, and only one video reached the 5x threshold. This is an active audience.
1.2M
Avg Plays/Video
119.2K
Avg Likes/Video
922
Avg Comments/Video
554
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
1.6M
Median Plays
130.1K
Median Likes
3.9M
75th Percentile
7.2M
Top Video
40.24
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
40,829,600
Total Plays
4,053,900
Total Likes
31,343
Total Comments
18,846
Total Shares
210,278
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
9.93%
Likes / Views
0.08%
Comments / Views
0.05%
Shares / Views
0.52%
Saves / Views
Likes are much higher than other actions, showing that viewers enjoy the content but rarely interact through comments or shares. Saves are the next most common action after likes.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
11.80%
2x Avg (4 of 34)
0%
5x Avg (1 of 34)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
C
CV: 1.21
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships drive the primary revenue stream for this creator due to their large follower base. A profile with 3.0M followers commands a sponsorship bracket of roughly $15,000 to $45,000 per campaign. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of follower count. Brand deals scale with the size of the audience while creator funds rely on raw volume. The rank of 514 out of 1349 places this account in a position to command a premium. High engagement rates suggest they sit at the top end of their potential pricing bracket. A buyer should view the $45,000 ceiling as a starting point for negotiation rather than a fixed fee. The cost per view sits around $0.037 based on the high end of that range. This figure helps a brand determine if they are paying for actual reach or for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 1.2M views/video
$43 – $86
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 3.0M followers (Macro (1M+))
$15,000 – $36,000
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 34 videos
The most frequent duration is under 15 seconds, and these clips outperform the 30 to 60 second bucket by a wide margin. Target this shorter window to capture more engagement than the longer format provides. Half of the posts use original audio, showing a balanced trade between brand identity and the reach of trending sounds. Captions stay brief at roughly 51 characters to keep the focus on the visual action. Duet and stitch features are disabled on most videos to keep the audience focused on the primary content. The top video lasted 31 seconds and earned over six times the normal views for this account. It pulled in nearly one million likes against just 7.3k comments, meaning it won through passive viewing rather than active debate. Average views of 1.2 million confirm a large established following where volume is already high. Success here relies on consistent formatting to maintain a large reach.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
18s
Average Duration
The account favors short videos under 15 seconds. These are the most frequent lengths among the recent posts.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 34 videos
Sparse high-production is the pattern for @fresh because their low posting frequency is offset by a top-tier follower rank and high average views. The creator posts well below the field median but maintains a high ranking among large accounts. This pace has remained stable for nearly two years. A higher consistency coefficient indicates an erratic rhythm with unpredictable gaps between posts rather than a clockwork schedule. New content frequently lands on Monday and Tuesday, while Wednesday is the quiet day. Most uploads occur around 15:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time your campaign for the specific active windows on Monday or Tuesday to align with new posts.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.3 |
| Avg Gap Between Posts | 497.2h |
| Data Range | 683 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most on Monday and Tuesday with the busiest activity at 15:00 UTC. Wednesday is the quietest day for content.
Top Videos
Top 10 by play count
20.5M
Combined Plays (Top 5)
2.4M
Combined Likes (Top 5)
4.1M
Avg Plays per Top Video
5 more top videos for @fresh
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The follower count sits at a 2.7x multiple above the median creator. This position means a single campaign reaches an audience larger than typical accounts in this category. Engagement levels sit well above the median like rate. A higher interaction rate suggests that a sponsored message earns more engagement per viewer compared to average performance. The account fits the lifestyle brand category because of the high engagement and follower volume.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 3,000,000
- + Consistent growth at 34.5K followers/month
- + Active posting schedule (0.3 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @fresh reveals a macro (1m+) TikTok presence with 3,000,000 followers. The account demonstrates an engagement rate of 10.05%, averaging 1.2M plays per video across 34 analyzed videos. Key strengths include 21.5M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @fresh's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026