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This account is a giant in its field, ranking 382 out of 1349 tracked creators with 10.8M followers, which is 9.8 times the median follower count of 1.1M. The growth trajectory is fast, as it gains 156.8K new followers every month despite being 5.7 years old. While total engagement data is unavailable for a footprint analysis, the reach verdict shows high resonance with its audience. The 7.95% like rate exceeds the 4.93% median, while the average of 772.9K views per video is in line with what an account of this size should produce. The rest of this report examines specific engagement trends and content performance.

This audience approves of content at a much higher rate than the platform average, ranking 417 out of 1349 creators. The engagement mix reveals that word-of-mouth spread and keeper value are the primary drivers of interaction. Shares are the most frequent action at 0.596% followed closely by saves at 0.566%. These two behaviors outperform the 0.136% comment rate well. With 4.6K shares, 4.4K saves, and 1.1K comments per video, the audience prefers to archive or distribute content rather than start public conversations. A brand should prioritize high-utility information that people want to save for later or share with others. Reach is somewhat inconsistent due to a 2.87 consistency coefficient. Four videos reached double the average while one hit the 5x mark. This suggests occasional spikes in reach rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account because of its large reach. With 10.8M followers, the creator sits in a high bracket where brand deals can command between $50,000 and $100,000 per post. These figures far outpace Creator Fund payouts, which pay only pennies per thousand views regardless of audience size. The ranking of 382 out of 1349 identifies this profile as a high-authority name in the ecosystem. A creator at this rank commands a premium and can often decline lower offers to maintain brand alignment. A buyer should view the $50,000 to $100,000 range as a starting point for negotiation rather than a fixed fee. The 7.95 percent like rate suggests high engagement that justifies a price at the top of that range. A cost-per-view gut check helps determine if a quote pays for actual reach or just the brand name. Based on the upper sponsorship band, the cost per view is roughly $0.13. This calculation allows a buyer to see if an inflated fee is justified by the 772.9K average views. These are modelled estimates from public metrics, not disclosed earnings.

The feed leans on long-form content, with half of all videos lasting between 60 and 180 seconds. Creating clips in this bucket captures the core audience more effectively than the sub-15 second clips which perform poorly by comparison. Original audio dominates nearly 78% of posts, choosing a consistent brand voice over the reach gained from trending sounds. Long captions averaging 522 characters provide deep context for each clip. Disabling duets and stitches keeps the focus on the primary broadcast rather than creator collaborations. The standout video lasted 144 seconds and reached 16.4 times the normal average. It earned 1.3 million likes against under 19k comments, meaning it won through passive viewing rather than active debate. Average views near 773k show a large, established presence rather than a small niche project. Content strategy should prioritize information density to maintain this high volume of steady reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds since they make up half of the content. This category is the most frequent duration used for these posts.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post far above the field median with high frequency. The volume of content is large compared to other accounts in the space. Although the consistency grade is low, the sheer number of daily uploads provides a reliable stream for brand planning. This pace has only been established for one day, so the rhythm is not yet proven as a long-term habit. Most new content lands on Wednesday and Thursday. Tuesday is the quietest day for new posts. The busiest hour for uploads occurs at 21:00 UTC. Marketers can expect a heavy volume of content to appear daily rather than sporadic drops. You can time your tie-ins around the active windows on Wednesday and Thursday.

Audience & Reach

The account holds a rank of 382 with a multiple of 9.8 over the median creator. This high multiple indicates a broadcast-scale audience for any campaign seeking wide reach. The like rate sits well above the median, which means a brand message earns a stronger engagement response per viewer. Such an elevated rate suggests that sponsored content will land with more impact than standard posts from average creators. This profile fits the News and Media category because the high follower rank combined with a strong like response indicates authority within its niche.