cbsnews

cbsnews

@cbsnews

Your source for original reporting and trusted news.

www.cbsnews.com Joined 2020-05-27

10.8M

Followers

58

Following

969.1M

Total Hearts

12.1K

Videos

80.1K

Avg Hearts/Video

lifetime average

7.9%

Engagement Rate

5.7y

Account Age

156.8K

Followers/Month

lifetime average

14.1M

Hearts/Month

lifetime average

175.7

Videos/Month

lifetime average

We also record @cbsnews's follower count over time. See the @cbsnews TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

@cbsnews is a verified news & politics TikTok account with 10.8M followers and 12,100 videos. That ranks 382 of the 1,349 accounts with a TKMetrics report by followers, 9.8x the median account. Since it was created 5.7 years ago it has averaged 156.8K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2020-05-27
Verification Yes
Profile language (app setting) EN
Follower Ratio 186K:1

Data Summary

Videos Analyzed 36
Avg Plays per Video 291,636
Avg Likes per Video 21,729
Engagement Rate 7.9%

Engagement Analysis

Based on 33 of 36 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 33 videos we analysed got an average of 291.6K plays and 7.5% of viewers liked them, 1.7x the 4.5% median like rate of the creators we track. Saves (0.40% of views) outnumber shares (0.31%); comments are 0.14%.

291.6K

Avg Plays/Video

21.7K

Avg Likes/Video

408

Avg Comments/Video

897

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 36 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 33 that aren't pinned.

1.1M

Median plays, top 10 videos

67.9K

Median likes, top 10 videos

3.4M

75th percentile plays

12.7M

Top Video

2.13

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

27,824,000

Total Plays

2,213,141

Total Likes

37,802

Total Comments

165,695

Total Shares

157,452

Total Saves

Engagement Ratios

@cbsnews turns 7.5% of views into likes, 0.40% into saves and 0.31% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Below the median

7.45%

Likes / Views

0.14%

Comments / Views

0.31%

Shares / Views

0.40%

Saves / Views

Viral Hit Rate

12.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 69% of the creators we track. The 5x figure is the same measure at five times the norm.

12.1%

2x Avg (4 of 33)

3.0%

5x Avg (1 of 33)

Measured against the average of the 33 videos that aren't pinned.

Consistency Score

@cbsnews's view count swings by a CV of 2.87, steadier than 30% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.87

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @cbsnews as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 10.8M followers

$54,000 – $129,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 36 videos

4 of the 33 videos that aren't pinned (12.1%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 8 of 36 videos are under 15 seconds and 21 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

1m 34s

Average Duration

<15s
8
15-30s
2
30-60s
5
1-3min
18
3min+
3

The account favors videos between 60 and 180 seconds since they make up half of the content. This category is the most frequent duration used for these posts.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

77.8%
28 of 36

Posting Patterns & Optimal Timing

Based on 36 videos

The videos we analysed all went up between Feb 10, 2026 and Feb 12, 2026, less than a week, so they can't show which days the account usually posts; most went up around 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 36 videos we analysed, its 3 pinned videos included, all went up between Feb 10, 2026 and Feb 12, 2026: too short a window for a weekly rate.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. These uploads all went up between Feb 10, 2026 and Feb 12, 2026, less than a week, so the chart shows only the days in that window, not a weekly habit.

Wednesday
22
Thursday
13
Tuesday
1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

Top Videos

Top 10 by play count

6.9M

Combined Plays (Top 5, not pinned)

601.1K

Combined Likes (Top 5)

1.4M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @cbsnews's profile page

Democratic Rep. Ted Lieu of California questioned Attorney General Pam Bondi about allegations about President Trump that were included in the Epstein files. Bondi accused Democrats of "trying to deflect against all the great things Donald Trump has done." Following her exchange with Lieu, Bondi rec…

Posted Feb 11, 2026

12.7M

Views

1.3M

Likes

18.9K

Comments

116.2K

Shares

107.6K

Saves

Surveillance photos and videos of a subject in the disappearance of Nancy Guthrie, "Today" show co-host Savannah Guthrie's mother, were released Tuesday. The FBI and the Pima County Sheriff's Department in Arizona posted the images to social media, showing a masked person wearing a backpack on the h…

Posted Feb 10, 2026

3.7M

Views

57.3K

Likes

1.3K

Comments

2.4K

Shares

2.9K

Saves

A man who says he was the person of interest being questioned in the kidnapping of Nancy Guthrie has been released. The man, who only wants to be identified as Carlos, said he was detained after a traffic stop. Carlos said he was shocked when he was pulled over and didn't know who Guthrie is. "I'm i…

Posted Feb 11, 2026

1.8M

Views

138.8K

Likes

4.2K

Comments

17.5K

Shares

8.8K

Saves

Feb 11, 2026

First lady Melania Trump celebrated Valentine's Day early by making crafts and visiting children at the National Institute of Health on Wednesday. A girl making crafts next to the first lady asked her what music she listens to, and Mrs. Trump said that she listens "to all kinds of music," but one of…

3.4M

Views

330.2K

Likes

2.0K

Comments

7.0K

Shares

11.1K

Saves

⏲ 31s ▶ 720p ♪ original sound – cbsnews 720×1280
Feb 11, 2026

Rep. Jerry Nadler (D-NY) clashed with Attorney General Pam Bondi during a House Judiciary Committee hearing on Wednesday when he asked how many of Jeffrey Epstein's co-conspirators have been indicted by the Department of Justice. Bondi accused Democrats of engaging in "theatrics" and failing to allo…

1.1M

Views

73.9K

Likes

1.9K

Comments

4.3K

Shares

5.1K

Saves

⏲ 2m 15s ▶ 720p ♪ original sound – cbsnews 720×1280
Feb 11, 2026

As Attorney General Pam Bondi testifies on Capitol Hill, Rep. Jamie Raskin of Maryland, the top Democrat on the House Judiciary Committee, said during his opening remarks of Wednesday’s hearing that Bondi is “running a massive Epstein cover-up right out of the Department of Justice." "You've been o…

1.0M

Views

104.0K

Likes

2.9K

Comments

4.5K

Shares

7.7K

Saves

⏲ 10m 25s ▶ 720p ♪ original sound – cbsnews 720×1280
Feb 11, 2026

Rep. Pramila Jayapal (D-WA) called on all the Jeffrey Epstein survivors who are attending the House Judiciary Committee hearing on Wednesday to raise their hands if they had not yet met with the Justice Department. All of the women raised their hands. Jayapal asked Attorney General Pam Bondi, who is…

897.6K

Views

61.9K

Likes

1.3K

Comments

3.3K

Shares

4.2K

Saves

⏲ 3m 9s ▶ 720p ♪ original sound – cbsnews 720×1280
Feb 11, 2026

At least nine people were killed and dozens more injured in shootings at a high school and residence in the northeast part of the province of British Columbia, Canadian police said Tuesday. The suspected shooter is dead, officials said. #britishcolumbia

491.5K

Views

31.1K

Likes

792

Comments

3.5K

Shares

1.9K

Saves

⏲ 1m 42s ▶ 720p ♪ original sound – cbsnews 720×1280

2 more top videos for @cbsnews

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

said (30) news (21) cbs (18) bondi (17)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

2 unique sounds
original sound - cbsnews 35x
Mistery of Insanity - Majoras Maskers 1x

What the numbers say

Strengths

  • + Like rate 7.5%, 1.7x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.40% of views) 1.3x as often as they share them
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)

Questions about @cbsnews

How many followers does @cbsnews have on TikTok?

@cbsnews has 10.8M followers on TikTok.

What is @cbsnews's TikTok engagement rate?

@cbsnews has an engagement rate of 7.90% based on their recent videos.

How much does @cbsnews earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @cbsnews as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $54,000 - $129,600 per post.

How many TikTok videos has @cbsnews posted?

@cbsnews has posted 12.1K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @cbsnews's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 21, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @cbsnews TikTok stats and analytics, data as of 21 February 2026. https://tkmetrics.com/blog/cbsnews-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.